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Mobile Analytics Is Calling You
Do You Really Know Who’s Visiting?
Is Your Content Really Optimized?
Are Your Browser Reports Accurate?
Are You Ready for the “Mobile” Web?
What Mobile Web?
A Global Mobile Web
A Game Changer
Still Not Convinced? ,[object Object],[object Object],[object Object],Source: IDC press release June25, 2008
More Smartphones Source: Gartner Research, September 8 2008
More Time Spent On Mobile Web Source: Azuki Systems 2008 Market Survey – September 30, 2008
Mobile Content Activity Source: Nielsen Mobile “Mobile Insights” September 8, 2008 Mobile Activity Users % of Total SMS 137759 53 MMS 67783 26 Preinstalled games 54256 21 Ringtone downloads 48768 19 Mobile Internet 43339 17 Mobile E-Mail 38951 15 Text alerts 33082 13 Picture downloads 32077 12 Mobile Instant Messaging 31938 12 Wallpaper / Screensaver downloads 28930 11 Software app downloads 28219 11 Game downloads 24128 9 Uploads 21339 8 Video Messageing 18064 7
A Sleeping Revenue Monster $20+  CPM -  Mobile Web $2+ CPM – “Regular” Web
So Stop Playing!
Get Ahead Of the Curve
Fundamentals Different Programming languages:  xHTML, cHTML, WML, XML Different Code: <a href= tel:+646-232-3232 >646 232 3232</a>  <a href=“wtai://wp/mc<+6462323232”>6462322323</a>
Screen Size & Resolution Source: http://sender11.typepad.com
Most Popular Source: http://sender11.typepad.com
Fennec, Taptu & IE Mobile
Opera Mobile & Skyfire
Mobile Carrier And Web Availability Mobile Carrier Walled Garden & Network Control White List
Device Detection WURFL Device Atlas DetectRight  DeviceKarma
Mobile Search Source: M:Metrics/Comscore
Mobile Search & Screen Size
Mobile SERPs Source: www.jordankasteler.com www.jordankasteler.com
Mobile SERPs
Mobile Marketing
Mobile SEO Paid Vs. Organic
Get To Know Mobile Analytics 10+ Solutions 3 Different Approaches Lots of Opportunities
Omniture Mobile Analytics
Coremetrics 2009
Google Analytics 1. Create a  data filter  to include only traffic from mobile devices. 2. Create a  profile  and include the filter created in the first step. 3. View  data :
Mobilytics
Admob Analytics
Amethon Analytics
Bango Analytics
Nedstat
MobileStats.co.uk
Motally
So Who To Work With
So Who To Work With It depends  
No seriously...Who To Work With? Pricing Technology Traffic Market Consolidation Nature of your Business
Technical Challenges Identifying unique visitors Identifying Geolocation / IPs Identifying Returning Visitors Carrier & Device Detection
Challenges For Web Analysts Different Mechanisms Local Differences Traffic  Sources
Thank You!
Jump Into Mobile Analytics! Download  Mobile Analytics E-book . It’s free: www.webanalyticsbook.com/ebook

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