Generation Z, those born between the mid-1990s and late 2000s, will make up a quarter of consumers by 2020. They are already spending $40 billion annually and influencing parents' purchases. As the oldest Gen Z members graduate college, companies need strategies to attract their dollars through digital media and e-commerce, as Gen Z spends over 10 hours daily online and gets product information primarily from social media. Effective marketing to Gen Z requires strong, personalized social media presences across platforms and brief, engaging posts that resonate and come from similar social media influencers.

1. SOAP MEDIA INC.
Planning for Gen Z

2. Most companies tend to spend
the bulk of their marketing dollars
trying to snag the millennial
shopper. This really isn’t that
surprising, however, since the
millennial age group totals more
than 70 million potential
shoppers, and they have the
most buying power at the
moment.

3. Yet, as Generation Z members come of age, it is
a good idea to have a marketing strategy in the
works for this new group. People born in the
second half of the 1990s through the late 2000s
have been classified as Generation Z, and the
oldest members of this group are just starting to
graduate from college. By the year 2020, they
will make up a quarter of the consumers out
there on the market.

4. The Purchasing
Power Has Already
Started

5. With members in their teens and early twenties,
Generation Z is already spending over $40 billion
per year, and those numbers are only going to rise
as they move into the corporate world. Plus, many
gen Z members are already influencing what their
parents are buying. As a business owner, you will
likely want to start thinking about how you can
snag those gen Z dollars now instead of waiting to
catch up later.

6. Generation Z

7. Before you can understand how to market
to this age group, you need to understand
who they are. Generation Z has grown up
with technology, and they depend upon it to
help them make their purchasing decisions.
They are truly children of the digital age, and
on average, they are spending more than 10
hours per day online.

8. As a business, it is imperative that you
understand how to reach out to these potential
consumers in the online space. Digital media
channels and e-commerce shops are going to
be some of the main ways to attract gen Z
buyers. In recent surveys, it has shown that this
generation gets 85% of their knowledge of new
products from social media, and 68% of them
use email as a means of purchasing decision
making.

9. Marketing to Gen Z

10. It should go without saying at this
point that your social media game
needs to be strong. However, gen
Z wants more than just an add on
their Instagram feed. They want a
personalized experience. As a
brand, you are going to need to
find a way to customize your
message.

11. One way to do this is to target your social
media campaigns by platform. For
instance, use Instagram to be aspirational,
use Twitter for quick bits or news, and
Snapchat for real behind the scenes
peeks. On all platforms, you need to
create a message that resonates, though,
to reach your intended audience and
marketing goals.

12. Generation Z has grown up in this ever-changing
digital world. They can process information quickly,
and they like it that way. They want posts that are
simple and short, getting straight to the point. Brands
and business owners will need to learn to create
blurbs that are engaging, brief, and keep to the key
points. They look for spokespeople that are like them
instead of flashy models or stars. Smart brands will
develop relationships with social media influencers if
they want to gain recognition with the Generation Z
audience.

13. If you want help tailoring your
social media strategy to the
younger audiences, let SOAP
Media assist you. Contact us today
to discuss your social media and
other marketing needs.