The document discusses Magento's efforts to promote its e-commerce platform in China. It notes that e-commerce is booming in China, with online sales larger than in the US. Magento has localized its platform for China by adding full language support, integrating popular Chinese payment options like WeChat and Alipay, and connecting to major marketplaces. The document provides recommendations for companies looking to enter the Chinese e-commerce market using Magento, such as attending Meet Magento events in Shenzhen or partnering with consulting firms to understand the market.

1. @SNOWDOG
Meet Magento
in China

2. @SNOWDOG
Meet Magento Association - Shenzhen 2017
• Promoting Magento in emerging
markets
• Growing Magento community
• Sharing knowledge

3. @SNOWDOG
Trends
• Government supported e-commerce
expansion
• Marketplaces are still taking 75%
• Social commerce (WeChat)
• Customers: young, educated, urban
• Insanely free shipping
• Buying without even visiting store
(displays, videos, messages)

4. @SNOWDOG
We love QR…

5. @SNOWDOG
Scale

6. @SNOWDOG
Marketplaces
• Taobao
• JD
• Suning
• Tmall

7. @SNOWDOG
Magento in China? Why?
• E-commerce is booming
• Chinese online sales is bigger than US
• 250M investment from Chinese
company Hillhouse Capital Group
• Chinese companies want to go
international

8. @SNOWDOG
China ready
• Full language pack
• Payments (WeChat & Alipay)
• Marketplaces integrations (Taobao)

9. @SNOWDOG
Where to start
• Shenzhen: Shenzhen E-commerce
Association (via Meet Magento)
• Shanghai: Magentocom conference
• Understand business with EnterChina

10. @SNOWDOG
How to compete??
• Tight marketplaces integration
• Social commerce with WeChat to drive
clients to store