Company A and Company B created infographics about the number of papers needed to print tweets, with Company A using short captions and clear graphics while Company B had excessive text. While both provided impressive statistics, people had to work harder to find Company A's information and were more likely to skim Company B's content, demonstrating that effective linkbait keeps the initial call to action and body content short and concise.

1. My Case Study is on Linkbaiting
What is linkbaiting?
Linkbaiting is a link building tactic
which uses dynamic content to attract
attention and links.

2. Good and not-so-good linkbait
Both companies in our comparison study are in the ink cartridge
industry which is a busy and competitive space. Each created an
infographic to show how many pieces of paper it would take to
print every tweet sent.

3. Company A
Their information was presented in short, easy-to-read captions.

4. Company B
Company B used too much verbiage and not enough graphics

5. Result
Both pieces provided impressive statistics, but Company A didn’t
made people work to find them, their information was presented
clearly, where as for company B people started skimming and
skipping over segments to get through it.

6. Lesson Learnt
Long sentences and lots of text can be a killer
with linkbait, Its better to keep initial call to
action and body content short and sweet.
Thank you…