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MS-11
Q. Explain in what sense the top management takes strategic decisions in an organization?
Illustrate with suitable examples..
Answer.Strategicdecisionsare long-termintheirimpact.Theyaffectandshape the direction of the
whole business. Strategic decision makers -- who include chief executive officers, chief financial
officers, -- inanyorganization,includingsmall businesses,have several responsibilitiesthatothers in
the organization do not share.........
Q.Identify two organizations of your choice from the automobile sector. One that is a single
business unit (SBU) and the other which has several related businesses. Read the published
information about these organizations and analyze the corporate profile of each company.
Answer. .................
Q. What do you understand by an organizational culture? Identify two companies that have
recently merged. Read the published information on the two companies. Based on the study
identify the issues and challenges the two companies currently face in combining their respective
organizational cultures.
Answer. Culture is an abstraction, yet the forces that are created in social and organizational
situationsderivingfrom culture are powerful......Organizational culture is the set of shared values
and norms that control interactions among employees. Organizational values include general
criteria, standards or guiding principles that determine the behavior of employees, situations and
outcomes.The terminal values encompassattributes ofexcellence,responsibility, innovativeness,
profitability, and morality.........
Q. Select an organization of your choice and analyze how differentiation strategy has been useful
for the organization to build its competitive advantage.
Answer. A differentiation strategy offers products that are unique and different from the
competition....... Success with a differentiation strategy requires organizational strengths in
marketing, research and development, and creativity. An example in the apparel industry is Polo
Ralph Lauren, retailer of upscale classic fashions and accessories......
Q. What is balancedscorecard (BSC)?As a strategistlist out the issuesand challenges you will face
while developingandimplementingaBSC in an organization? Discusswith the helpof an example.
Answer. The Balanced Scorecard was introduced by Robert Kaplan and Ken Norton in the early
1990s as a framework for diversifying measurements beyond financial measurements....... Once
the business strategies are developed, they are deployed and tracked through what we call the
Four Legs of the Balanced Scorecard. These four legs are made up of four distinct business
perspectives.......
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