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ASSIGNMENT
Course Code : MS - 91
Course Title : Advanced Strategic Management
Assignment Code : MS-91/TMA/SEM-I/2014
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April , 2014 to the
coordinator of your study centre.
Q1. What is the role of strategists in Corporate Management? Discuss with the help of some
real life examples.
Answer : Role of strategists in Corporate Management :
There are nine Strategists (TOP MANAGEMENT), who, as individuals or in groups are concerned with
and play a role in strategic management their role in strategic management is explained below:-
(1) Role of Board of Directors :
The ultimate legal authority of an organisation vests in the board of directors. The owners of the
organisation – shareholders, controlling agencies, government, financial institutions, holding
company or the parent company-elect and appoint the directors on the board. The board is
responsible to them for the governance of the organisation. As directors, the members of the board,
are responsible for providing guidance and establishing the directives according to which the
managers of the organisation can operate. The board exercises its authority according to the
memorandum of association and articles of association of the company. Legally, they have to
conform to the various provisions of the Companies Act, 1956. Apart from the legal framework, the
board acts according to the policies, rules
Q2. Collect the material related to Starbucks. Analyze its strategies for global markets.
Answer : Starbucks :
Starbucks is a coffee chain company which started its business in Seattle which is situated in
Washington, United States. Now, Starbucks is recognised as an International Organisation which is
famous all over the world for its quality coffee. It has almost 16,120 stores in 49 different countries

2. which makes it the largest coffee company in the world. Apart from coffee Starbucks serves snacks
with soft drinks and also espresso based hot drinks. It has also started supplying some fancy items
like coffee mugs with Starbucks logo on it. Later on with the brand name of Hear Music Starbucks
entered into music division. It has also started
Q3. Discuss the recent development with respect to the code and laws of Corporate Governance in
markets other than India.
Answer : Corporate governance refers to the system by which corporations are directed and
controlled. The governance structure specifies the distribution of rights and responsibilities among
different participants in the corporation (such as the board of directors, managers, shareholders,
creditors, auditors, regulators, and other stakeholders) and specifies the rules and procedures for
making decisions in corporate affairs. Governance provides the structure through which
corporations set and pursue their objectives, while reflecting the context of the social, regulatory
and market environment. Governance is a mechanism for monitoring the actions, policies and
decisions of corporations. Governance
Q4. Enlist the steps involved in developing R&D strategy and explain each one of them with the
help of examples.
Answer : Perhaps no single issue today is higher on the agenda of senior management than
improving innovation performance. Whether you operate in a technology intensive business like
pharmaceuticals or electronics, or a more traditional manufacturing sector like automobiles,
company growth in a highly competitive world hinges on superior R&D performance. An R&D
organization is like any other system: performance hinges on the coherence between the
components. And, like any other system
Q5. ‘The new Companies Act 2013 urges the organizations to actively take up social causes, by
making corporate social responsibility (CSR) statutory’. Elucidate the statement and its
implications on the business integrated view of CSR.
Answer : Corporate Social Responsibility (CSR):
For a business to take responsibility for its actions, that business must be fully accountable. Social
accounting, a concept describing the communication of social and environmental effects of a
company's economic actions to particular interest groups within society and to society at large, is
thus an important element of CSR.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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Call us at : 08263069601
(Prefer mailing. Call in emergency )