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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
DRIVE
SUMMER 2016
PROGRAM
MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4)
SUBJECT CODE & NAME
MK0016/ML0016- Advertising Management and Sales
Promotion
Q.1: Briefly discuss the Consumer Protection Act and also elucidate its strengths and
weaknesses.
Explanation of the concepts
Strengths and Weakness
ANS:
Explanation of the concepts:
The concern about malpractices in market transactions, intended or otherwise, is so great,
especially in case of rural consumer who wants to enjoy all the modern luxuries, has the money
for it, but
Q.2: Elaborate in detail factors that are affecting marketing and advertisement.
Factors that affecting marketing and Advertisement
ANS:
Factors that affecting marketing and Advertisement:
There are some factors which deeply influence advertising thinking in India and which are
entirely different from the last century and perhaps other developing countries. These should be
monitored
Q.3: Explain the theories of Advertising in detail.
Explain the theories of Advertising in detail.
ANS:

2. Explain the theories of Advertising in detail:
Every day people are exposed to thousands of selling messages, not necessarily through
advertising. Each is trying to sell something the target may or may not want. All this horrific
competition
Q.4: What are the various factors that are influencing in setting of budget?
Various factors influencing budget setting
ANS:
Various factors influencing budget setting
Historical method: Some companies, due to intellectual laziness, lack of enterprise or sheer
complacency, may not wish to go deep into how the advertising budget works, or may be turned
off by the sheer complexity of the procedure. They keep spending what they always did, year
after or year, merely inflation adjusted, with similar indifference to the budget allocation to
Q.5: What are the various media that may be used for direct marketing? What are their
pros and cons?
Explanation of concepts
Pros and Cons
ANS:
Explanation of concepts:
Direct mail however remains one of the most inexpensive and heavily used media for direct
marketing. In spite of the rise in postal charges, it remains the favoured tool due to its ability for
personalization of mail, flexibility and testability. It allows businesses to target individuals with
known credit rating, purchase histories and specific personality characteristic that match the
marketer’s
Q.6: Write a short note on a. Advertising in marketing mix b. Positioning.
Role of advertising in marketing mix
Positioning
ANS:
Role of advertising in marketing mix:
Marketing has been defined by various experts to cover all activities from product conception to
the last step when it reaches the consumer. An exhaustive list includes:
–Product, Price, Promotion, Price ( 4 Ps of E Jerome McCarthy, 1960)
– Product planning
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