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ASSIGNMENT
DRIVE SPRING 2104
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN – (SEM 2)
SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 Definition of E-marketing. Explain the techniques of e-marketing.
Answer : Electronic marketing is directly marketing a commercial message to a group of people using
email. In its broadest sense, every email sent to a potential or current customer could be considered
email marketing. It usually involves using email to send ads, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or brand awareness.
2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in
an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace
Answer : an Internet-based environment that brings together business-to-business buyers and
sellers so that they can trade more efficiently online.
The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility,
saved time, better information, and better
3 Discuss the major legal and ethical issues in e-marketing.
A. Legal issues

2. B. Ethical issues
Answer :
Ethical Issues
In general, many ethical and global issues of Information Technology apply to e-business. So, what
are the issues particularly related to e-commerce? Let’s list some of the ethical issues spawned with
the growing field of e-commerce.
Web tracking
4 Discuss the online buying process.
Answer :
Internet marketers need to familiarize themselves with the online buying process in order to
maximize their promotional efforts and avoid unnecessary losses of sales. It will help you to
understand and anticipate what your target market is likely to do and will enable you to position
yourself so as to get the best results.
Lots of people have at least a passive understanding of the 3 basic steps involved with the buying
process whether they realize it or not. They are awareness, evaluation, and decision. While these
key steps are similar both online and in a retail setting, there are also some key differences that you
need to be aware of.
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to
unify the various theories around it; however there is one thing upon which there is no doubt – that
e-Marketing first appeared under the form of various techniques deployed by pioneer companies
selling their products via the internet in the early 90's.
e-Marketing Strategy
6 Discuss the selling methods and sales promotion of E-marketing
Explanation of Selling methods
Explanation of sales promotion of e-marketing
Answer : Online sales promotions are meant to turn site visitors into consumers. The objective is to
get the visitor to take action by contacting a sales representative and ultimately buying the offered
product. The methods to accomplish this goal are diverse and include:
 Advertising
 Loyalty and rewards programs
 Contests

3. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )