Focused & MeasurableElectronic Marketingwith CRMBy Dick Wooden, Owner
Challenges & Missed Opportunities….• Do I know my most profitable customers – top 20%?• When’s the last time I provided us...
E-Marketing with CRMprovides important focusThe Top 20% of your customers generate 80% ofyour revenue:• CRM holds customer...
eMarketing System Capabilities
Marketing Methods: Good to Better• Marketing using E-Mail – A Good Start• Electronic Newsletter with content linkedto your...
“Success Practices and Disciplines of theNew Sales Professional” eNewsletter…Educationalcontent andtraceablelinksEducation...
Results of Email Newsletter
eMarketing SystemNext Actions with the Results• Provides Ranked Responses of whoread/clicked - Prioritize on most Interest...
Marketing Results of Hot ContactsHot ProspectwithreoccurringInterestUse this call list to take the next steps:•Schedule an...
Emailaddresses ofeach contactPhone#’s
Call of actionsto attendeducationalevents orcontact youEducationalcontent
In Summary…We provide• Foundation: a shared CRM database that can be customized totrack what is important - to identify yo...
Dick WoodenPhone: 574-206-5612E-mail: Dick@SuccessWithCRM.comJulie CooperPhone:574-607-7914E-mail: Julie@SuccessWithCRM.co...
EntrEprEnEursWAntED. . .OfficE puppiEs LOOkingfOr nEW pArEnts!
Focused and measurable electronic emarketing with CRM Integration
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Focused and measurable electronic emarketing with CRM Integration

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The common problems of a electronic emarketing that is not fully integrated with CRM and the simple solution using Swiftpage ACT! or SwiftPage SalesLogix eMarketing.

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Focused and measurable electronic emarketing with CRM Integration

  1. 1. Focused & MeasurableElectronic Marketingwith CRMBy Dick Wooden, Owner
  2. 2. Challenges & Missed Opportunities….• Do I know my most profitable customers – top 20%?• When’s the last time I provided useful information tothem?• And who showed the most interest?• Does my current method of marketing provide me with aqualified list of leads?• How can I best measure progress in my business?• Can it be in 1 system? I’m currently using a CRM but itdoesn’t communicate with my eMarketing system…• How can I be reminded to follow up with the most importantand highest potential contacts?
  3. 3. E-Marketing with CRMprovides important focusThe Top 20% of your customers generate 80% ofyour revenue:• CRM holds customer intelligence for smartmarketing• Inform and educate current customers• Reconnect with past customers• Qualify prospects for sales reps• Reach the right people: use segmented listsfrom CRM database for content that matters tothem
  4. 4. eMarketing System Capabilities
  5. 5. Marketing Methods: Good to Better• Marketing using E-Mail – A Good Start• Electronic Newsletter with content linkedto your web site - Better• Use targeted surveys - measure desire,qualify• Drip Marketing Campaigns (progressionof educational messages) – Even Better
  6. 6. “Success Practices and Disciplines of theNew Sales Professional” eNewsletter…Educationalcontent andtraceablelinksEducationalcontent andtraceablelinksTable ofcontents-quicksnapshot
  7. 7. Results of Email Newsletter
  8. 8. eMarketing SystemNext Actions with the Results• Provides Ranked Responses of whoread/clicked - Prioritize on most Interest• Assigning Calls – Delegate who• Targeted follow up response – phone call• Automatic – Repeat• CRM Database – Keeps Contact Intelligenceand Marketing Results In Sync
  9. 9. Marketing Results of Hot ContactsHot ProspectwithreoccurringInterestUse this call list to take the next steps:•Schedule an activity•Assign qualified leads to a specific user•Create a group in SalesLogix or ACT for next follow upUse this call list to take the next steps:•Schedule an activity•Assign qualified leads to a specific user•Create a group in SalesLogix or ACT for next follow up
  10. 10. Emailaddresses ofeach contactPhone#’s
  11. 11. Call of actionsto attendeducationalevents orcontact youEducationalcontent
  12. 12. In Summary…We provide• Foundation: a shared CRM database that can be customized totrack what is important - to identify your various customersegments and characteristics.• The system which is easily accessible 24x7x365: Smart Phone,Tablet & Web.• 1 Integrated system: CRM with lead generation + nurturing(marketing) capabilities:• To educate and stay top of mind.• Send actionable, “trackable” messages.• Measurable results of what matters.• Smart Actions: Provide clarity on who to focus on next – aHot/Warm Call List
  13. 13. Dick WoodenPhone: 574-206-5612E-mail: Dick@SuccessWithCRM.comJulie CooperPhone:574-607-7914E-mail: Julie@SuccessWithCRM.comSwiftPage E-Mail & Drip Marketing Consulting
  14. 14. EntrEprEnEursWAntED. . .OfficE puppiEs LOOkingfOr nEW pArEnts!

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