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ASSIGNMENT
DRIVE WINTER SPRING 2014
PROGRAM MBADS – (SEM 4/SEM 6) / MBAN2 / MBAFLEX – (SEM 4) /
PGDISMN – (SEM 2)
SUBJECT CODE & NAME MI0039- E-COMMERCE
BK ID B1325
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1 Electronic Commerce is commonly known as e-commerce, is a process of buying and selling of
goods or services using electronic systems. List the applications and benefits of e- Commerce.
Answer : What is e- commerce
E-Commerce is one of the most important facets of the Internet today
‘e-commerce or eCommerce, consists of the buying and selling of products or services over
electronic systems such as the Internet and other computer networks.’
It can be seen as part of e-business – which
‘may be defined as the utilization of information and communication technologies (ICT) in support of
all the activities of business.’
2 The e-Commerce architecture is divided into different layers which help us to have an organized
discussion of building blocks of e-Commerce in a logical order. Explain the layered architecture of
Answer : E-commerce Systems
E-commerce is a new kind of services where commercial activity is conducted through the Internet.
E-commerce systems provide the ability to purchase and sale of goods, payment orders, service
maintenance, generating prices subject to various conditions (discounts, delivery, quantity, the
amount of the order), conducting of marketing

2. 3 Suppose you are the network admin of WXZ Software Company and you are given the
responsibility of managing all the servers. What are the steps you would follow to avoid hacking of
the company’s information?
Answer : Threats
Viruses and other malicious software (known as "malware") can cause data loss: malware can cause
a wide array of problems for your data, ranging from individual deleted files to drive partitions
becoming damaged, even entire disk drives getting erased.
In addition to viruses affecting your local computer, the Internet also poses other risks that could
allow malicious individuals to access your bank
4 Assume that you are the project manager of VSG company. Due to some reason the company’s
server got shut down and the company is not able to access the company’s confidential data.
What steps would have been taken by you to avoid this?
Answer : You’ve heard it hundreds of times if not more — back up the data on your PCs. Maybe you
even do this on a regular basis.
Still, as events in the past have proved, it doesn’t do much good to backup your critical data if it’s
going to be stored locally. A hurricane or other natural disaster can affect a large area, putting your
backup in as much peril as if it was stored at your organization’s site.
5 Write short note on
a. Target Audience
Answer : A target audience is a specific group of customers or clients at which a business aims its
products and services. Some of the demographic attributes for the target audience include age,
gender, occupation, net income, marital status and their geographic region.
Whether you are pitching a new product or trying to build a solid foundation for your business, it is
important to identify and understand your target
b. Preparing the budget
Answer : One of the tasks you face as a financial officer, especially if your organization makes
frequent business transactions, is that of preparing a budget. A budget is a tool used for planning
and controlling your financial resources. It is a guideline for your future plan of action, expressed in
financial terms within a set period of time. A budget does not have to be complex as the information
below will explain.

3. 6 Guest look is an Indian based cosmetic manufacturing company which manufactures a wide
range of cosmetics for men. Although its product was used by men all over the world, a number of
new cosmetic manufacturing companies arose in the market challenging Guest look. Now Guest
look has to find innovative ways of advertising its products.
So far, Guest look’s advertising aids were mostly printed and television media. Now Eguest look
realized the importance and benefits of e-Marketing and has started concentrating on e-
Marketing. As the company is known for its integrity and will not compromise on that with spam
and unsolicited mails. Therefore, company identified three techniques such as search engine
optimization, improving existing website and banner ads.
a. What are the benefits of offline advertising? Are Guest look following offline advertisement?
Justify your answer
b. If you are working with the development team of Guest Look, how would you go about
improvising the existing website?
c. What banner ads?
Answer : Benefits of offline advertising :
Print Advertising
Print advertising is a common way to reach people through newspapers and magazines. With proper
research, it is possible to target the exact audience you are looking for.
The best part is that the research can be easy for most businesses – just walk into your local
bookstore and peruse the newsstand for
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )