RAJNI SHARMA FROM NARAINA COLLEGE KANPUR

1. RAJNI SHARMA

2. CONCLUSIVE RESEARCH
Conclusive research provides information ,which helps the
executive to make a rational decision. The marketing
executive has to arrive at a suitable decision from the
various alternative decision. The various alternative
conclusions and selecting the most suitable conclusion may
be done by descriptive research design or experimental
research design. In descriptive research design, only a
partial situation is clarified, but in the case of experimental
research design, a precise alternative is selected. Therefore,
the experimentation is considered an important conclusive
research design.

3. Conclusive
Research
Descriptive
Research
Experimentation

4. Descriptive Research
Descriptive studies , as their name implies, are
designed to describe something – for example, the
characteristics of users of a given product , the
degree to which product use varies with income
,age , gender or other characteristics or the
number who saw a specific television commercial.
A majority of marketing studies are of this type.

5. Experimentation
Experimentation is not easy to defined. It will refer to that
research process in which one or more variables are
manipulated under conditions that permit he collection of
data the show the effects, if any, of such variables in
unconfused fashion. Such a definition indicates that the
distinction between experimental and non-experimental
research may sometimes be a matter of degree rather than a
matter of kind.
Under most circumstances, experiments must create ‘’
artificial ‘’ situations so that they can obtain the
situations are usually created for testing purposes.

6. All experiments involve three basic
components
 The variable manipulated in an experiment is referred to
as the independent variables.
 The actual treatment or alteration called the
treatment
 The actual variables chosen to measure the
subject’s response are known as dependent
variables.