2. GROWING A BUSINESS
The growth of a business is when it
expands in size. The size of a business
can be measured by the following means:
•Sales revenue
•Number of employees
•Market share
•Number of outlets (e.g. shops)

3. OVERVIEW:
Business Growth
Aims of business growth
Growth strategies
Obstacles to growth

4. AIMS OF BUSINESS
GROWTH
Businesses may wish to expand for the
following reasons:
•To increase profit
•Larger market share
•Means of survival
•Benefit from economies of scale

5. GROWTH STRATEGIES
•Merger - two or more businesses agree
to join together
•Acquisition - one firm buys another firm

6. OBSTACLES TO GROWTH
Though a business may wish to grow in size,
there may be reasons why it cannot do this:
•Financial limitations
•Size of the market
•Human resources

7. - END-