1. Objectives
An experienced search marketing professional seeking a job in the online marketing
industry at the senior level; Arriving in US: Mid June 2013
Education
Masters in Computer Science (1997)
Graduate Diploma in Commercial Computing (1992)
Bachelors Degree in Mathematics (1988)
Professional Qualifications:
 Gold medal for best Post Graduate Thesis in Science
 Google AdWords Qualified
 Google Analytics Qualified
 Acquisio Certified
Work Experience
Production Manager – Search | Display | Data Insights (July 2012 –
Current)
Internet New Zealand (Auckland, New Zealand)
Head of Paid Search Marketing with two reports
Liaison with development team at all levels to implement AdWords conversion, Analytics
tracking, setting up goals and filters in Analytics for single domain, multiple domain and
sub-domain tracking, ecommerce tracking implementation for ecommerce sites, landing
page creation, multi-variate testing using Content Experiments and Unbounce
Conversion Rate Optimization (CRO) to split test control and variation pages, creation of
squeeze pages, track and measure conversions (goals for non-ecommerce sites and
sales revenue for ecommerce sites) and funnel optimization
Use of Website Optimizer
Provide valuable data and suggestions to natural search marketers to optimize sites for
best performing paid keywords
Introducing new services and revenue streams like Display Advertising, Email Marketing,
Video Marketing to name a few
Highly experienced in Magento, Adobe Business Catalyst, Wordpress CMS
Development of procedures and work flow for AdWords global operations as company’s
paid search marketing is rapidly expanding to take on projects in Australia and UK
RAVI VENKATESAN
E-mail: ravitvenkatesan@gmail.com
Work Status: Green card holder
Phone: 16314801024

2.  Resume:
Monthly AdWords spend of NZD$100,000
Online Sales Manager – (Nov 2011– Jun 2012)
PQ Blackwell Publishing (Auckland, New Zealand)
Contract Position
Global brand launch online of MILK Books – partnering with Moleskine
Strategy and setup of natural search and paid search campaigns taking into account
Penguin and Panda updates
Data analysis using Google Analytics and making business decisions based on data
Creation of various reports for senior management
Selling digital Photo books product online (ecommerce using Ucommerce CMS)
Liaising with the agency providing site build services to implement ecommerce tracking in
Google Analytics (including Flash tracking) and structure of reporting at the CMS
backend level
Social media strategy using Facebook and Twitter
Email marketing strategy development using Mailchimp
Liaising with various internal and external stakeholders
Internet Marketing Manager – (May 2010 – Nov 2011)
BioMag Group of Companies (Auckland, New Zealand)
Responsible for online marketing operations of the whole group comprised of a dozen
sites in various business areas from apparel to technology for world renowned brands in
B2B and B2C environments (including American Apparel, Cross Golf USA)
Marketing online the BioMag magnetic therapy products and Woolrest woolen products in
New Zealand (market leader) (ecommerce using Magento)
Global launch of Woolrest BioMag products in USA and UK
Marketing American Apparel range in Australia and New Zealand(B2B)
Marketing Cross Golf USA golf apparel in USA (B2B)
Was responsible for the development, optimization and promotion of 13 websites as part
of the BioMag group using both natural search and paid search
Email marketing using Aweber particularly in driving traffic to landing page and signing up
new users to mailing list
Content development on Woolrest BioMag blog at www.woolrestbiomag.com/blog -
ranked in the top150 blogs of the world under Science on Technorati)
Social media optimization using blog content to syndicate to popular sites like Twitter,
Squidoo, Gather, Tumblr etc
Senior SEO Consultant – (Apr 2009 – May 2010)
Netconcepts (Auckland, New Zealand)
Owned by Stephan Spencer, CEO of Netconcepts, WI which later merged with Covario
Blogged actively on all aspects of search marketing for Stephan Spencer’s blog
naturalsearchblog.com - Syndicated to searchengineland.com, business.com,

3.  Resume:
 Page 3 | ravitvenkatesan@gmail.com
businessweek.com etc
Consulting with Expedia Australia and Expedia NZ with emphasis on link building
Consulting with Real Estate Institute of New Zealand with emphasis on site architecture
and content architecture
Design and development of search engine friendly websites in diverse fields of travel,
mortgage broking, data recovery, real estate and construction
Head Of Search – (Mar 2008 – Apr 2009)
Looknbook NZ Pty Ltd (Auckland, New Zealand)
Responsible for the optimization and promotion of this Web 2.0 tourism online portal built
from ground up that focused on inbound global tourists visiting New Zealand
Developed and implemented all channels of search marketing for the site
SEO Manager – (Feb 2007 – Feb 2008)
Jucy Rentals Ltd (Auckland, New Zealand)
Contract Position
Responsible for launching the web brand of Jucy Rentals – car and campervan rentals
(www.jucy.co.nz and www.jucy.com.au) from scratch
Site design and Site architecture (Jucy NZ and Jucy AU sites)
Close liaison with web development team to convert the design idea into conception
Monthly AdWords spend of US$25,000
Achieving KPI of average of 40 bookings per day from month 2 of paid search operations
Application Specialist – (Sep 2006 – Feb 2007)
Print Pal (Brisbane, Australia)
Online Marketing & Systems Administrator - (May 2000 to Jan 2006)
Winn Stone Accountants (Brisbane, Australia)
Researcher at Univ of New South Wales (April 1999 – May 2000)
Did research at the Department of Computer Science and Engineering in the field of
Neural Networks in Artificial Intelligence
Researcher at University of South Pacific, Fiji (Jan 1995 – Dec 1998)
Research in the areas of Non linear Dynamics (Weapon Systems, Neural Networks)
Developed a prototype as part of a 4 member Research team, for a low cost Sea Rescue
System to save stranded fishermen at sea during cyclones/stormy weather
Skills
 Expert Keyword Research honing in on powerful sub-niches and related niches of a business

4.  Resume:
with huge searches and very little competition
 Online Media Buying (amounts to 80% of virtual real estate other than Adwords)
 PPC Marketing (getting 1c to 2c clicks on Google Adwords display network)
 CPV/PPV (Powerful marketing technique to sell products or for list building)
 List Building
 Site Audit (from both technical search engine spider and human user perspective)
 Search Engine friendly design and development
 Site design and Site architecture
 Information Architecture
 Blogging
 Social Media Optimization
 Local optimization (Google Plus)
 Use of technology like QR codes
 Specialist in buying media and sales funnel expert from creating squeeze pages to
multivariate testing and tracking for direct sales and/or list building
 Viral Marketing
 Website Optimizer Use for Multivariate and a/b testing
 Conversion Rate Optimisation (CRO)
 Google Analytics Setup, Analysis and Goal Page setup, Using advanced level filters,
Ecommerce setup and tracking
 Search Engine Optimisation (On page optimization and Off page optimization)
 Pay Per Click Campaign
 Flash/Corporate Video Production
 Link Baiting
 Video Optimisation for Search Engines (Youtube, Vimeo etc)
 Viral Marketing
 Content Development
 Email Marketing
 Keyword Research
 Social Media Optimisation
 Use of Keyword research Software
 Proficiency in use of SEOmoz tools
 Specialised in content duplication issues often resulting from use of Content Management
Systems
 Close liaison with web development team to convert the design idea into conception
 CSS, HTML, XML and Javascript
 Coding in PHP and Classic ASP
ravitvenkatesan@gmail.com