2. Welcome
SMB is a place for social media professionals and
beginners to discuss effective practices, past experiences
and new techniques.
Our discussions allow us to nurture social media in the
community and help enhance existing social networks.
Plan to stay after the presentation to meet others and
share ideas and experiences with social media.
3. Food & Venue Sponsor
calgaryherald.com
@CalgaryHerald
LinkedIn.com/company/calgary-herald
facebook.com/yycherald
YouTube.com/user/calgaryheralddotcom
Calgaryherald.tumblr.com
Circle Us on Google+
6. SMBYYC Committee
Donna McTaggart - @donnamct
“Chett” Matchett - @chett12, @PodiumVentures,
Mike Spear - @mikesgene
Kevin Hayes - @kevinhayesca
Catherine Sayklay-Stevens - @kevinhayesca
@smbyyc, @smbyeg
7. Venue & Breakfast Sponsors
Sponsors for future SMBYYC events.
Venue:
- Space that can seat approx 100 people.
Breakfast Sponsor:
- Approx monthly cost is $350.
Please Contact: @SMBYYC
8. Follow @SMBYYC to connect with other
Calgary Social Media Breakfast enthusiasts and get
advanced notice for upcoming events.
Twitter hashtag: #smbyyc
Follow Us on Twitter
9. @SMBYEG
Social Media Breakfast EdmontonSocial Media Breakfast Edmonton
@SMBYEG@SMBYEG
When: Last Friday of every month 8:30 am -10:30 am
Where: CBC Edmonton
10. February @SMBYYC
When: Feb. 17th at 8:30 a.m.
*Invite will be posted on Monday, Feb.6th
Where will the link be posted?
Great question….
.
11. Presenter
Welcoming…
Jay Cloutier @Clouts @Marketwire
Senior Account Executive
Marketwire & Sysomos
Jay has experience in B2B sales in marketing and communications
including public relations, investor relations, marketing, SEO, social
media, government relations and online marketing. His specialties
include SaaS, News Distribution, SEO, Social Media, Social Media
Monitoring and Analysis, Online Media, e-marketing, Customer Service,
Sales, Negotiation, Media Directories, SEDAR and EDGAR filings,
Conference Calling and Web Casting.
12. Presenter
Doug Firby
Director, Communications & Media Services
Calgary Real Estate Board
Doug previously worked for Sunshine Village Ski & Snowboard Resort,
and had a career in newspapers spanning more than three decades.
Many of you will recognize Doug because he was with the Calgary
Herald for seven years, as Editorial Pages Editor and later as Editor,
Digital Content Development. Before that, he was Managing Editor of
the St. Catharines Standard in Ontario, and previously worked at
newspapers in Winnipeg, London and Windsor. A graduate of the
journalism program at the University of Western Ontario, in London,
Ontario, he has also worked at newspapers in Winnipeg, London and
Windsor.
13. Calgary Social Media Breakfast
#SMBYYC25
“Managing Social Media Moguls,
a Social Media Crisis Case Study”
Sunshine Village Ski & Snowboard Resort, which operates
in Banff National Park in Banff, Alberta, came under fire
after four employees were dismissed over job performance.
Rallying behind their friends and expressing concern about
an understaffed team, supporters of these ex-employees
used social media to publicly question those decisions,
starting a war of words that was both ugly and unwarranted.
The narrative that was created online was different than the
real reasons for those dismissals.
14. Calgary Social Media Breakfast
#SMBYYC25
Sunshine Village was taken off -guard. Unprepared, the resort was not
able to initially counter those negative comments to prevent them from
escalating. The attempts it made within social media channels to
correct false information fell on deaf ears.
Speakers Jay Cloutier of Marketwire Sysomos and Doug Firby,
Director, Communications & Media Services with the Calgary Real
Estate Board (Formerly with Sunshine Village Ski & Snowboard
Resort), will discuss this crisis communications issue in detail from
beginning to today.
15. Calgary Social Media Breakfast
#SMBYYC25
Using the small Case Study done mid -2011,
“Managing Social Media Moguls”, Doug and Jay will cover:
- The firing of 4 senior patrollers
- The spark that caused the social media crisis
- Preparedness – Sunshine Village was unprepared, where did they
start?
- Decision to go external with consultants and new services such as
Sysomos monitoring and Marketwire press releases
- Understanding the size and reach of the crisis
- Engaging, but with whom?
- Impact on their brand and reputation
- Looking back, the what-if’s
.
