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Similar to Publications, advertisements, promotional program #5
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Publications, advertisements, promotional program #5
- 1. Publications, Advertisements, & Promotional Material Program Portfolio Sam Losapio slosapio@hotmail.com 573-424-0168
- 2. Following is a sampling of publications, advertisements, and press releases. The ideas, content and management of design are attributed to my creativity and marketing acumen. • From an executive underwriting background to a marketing executive position, my career has developed with both production and profit as two common goals. • The communication skills, both verbal and written, that I possess and have honed over the years, are imperative in a people business where the product is one of an intangible nature. • My significant involvement in E-commerce and branding initiatives during the conception and birth of the first corporate website provided me with a great deal of experience in these two areas of business development.
- 3. The Flag - a Quarterly Publication Distributed to Agency Partners • I was responsible for the content, copywriting, editing and management of the graphic design • Used to communicate news and announcements and educate our business partners on our products, services and culture. • Posted quarterly on the corporate website and mailed to more than 1,500 agency partners
- 4. Sample Product Brochure Business Auto Policy One of six brochures targeted at specific market segments to promote individual product lines. This sample was written and designed by me for the commercial customer.
- 5. Sample Agency Sales Aid Employment Practices Liability 1 of 4 sales aids written and developed by me for the introduction of a new endorsement for sale on Commercial policies.
- 6. Sample Print Advertisement for use by Agency Partners
- 7. Sample Print Advertisement for use by Agency Partners
- 8. Sample Public Relations Advertisement University Concert Series Ad viewed by thousands in concert series program. I was responsible for copy and creative direction.
- 9. Sample Public Relations Advertisement University Concert Series Second ad from University Concert Series program with copy and creative direction attributed to me.
- 10. Sample Audio Promotion 2010 Conference and Cruise Keynote message I wrote and produced for company President to promote Caribbean cruise sales incentive trip and conference to drive sales and boost revenue.
- 11. Sample Print Promotion 2010 Conference and Cruise – Page 1 One of six promotional teaser brochures I wrote and developed to drive sales force interest in incentive cruise.
- 12. Sample Print Promotion 2010 Conference and Cruise – Page 2
- 13. Sample Print Promotion #2 2010 Conference and Cruise – Page 1 Second of six teaser brochures I wrote and developed to promote sales incentive cruise.
- 14. Sample Print Promotion #2 2010 Conference and Cruise – Page 2
- 15. Redesigned Website Home Page - 2010 Complete corporate website redesign that I led with the goal of making it simpler for agency partners to do business with us. Added functionality to view records, pay bills online, and file online claims.
- 16. Agency Partner Contract Solicitation Brochure • Responsible for copy and creative management • Goal of brochure was to increase the growth of new agency partners by soliciting contracts with a message built around the company’s financial condition, mission, an core values. • Produced as a tri-fold with die cuts to hold an annual financial statement and a business card from a Marketing Representative.
- 17. Sample Press Release • Responsible for writing and distributing releases to local, state and national media outlets • Recent releases included: • Recognition by rating organizations • New board members • Recognition by benchmarking companies
- 18. Radio Commercials Mizzou Sports • Responsible for writing and placement of numerous radio commercials during University of Missouri Football and Basketball games • Ads were used as a branding strategy within the surrounding region
- 19. Thank you for reviewing this glimpse at my creative portfolio I’m ready to bring my marketing experience to your team and make an immediate impact. Throughout my career, I have continually: • Improved sales and profits through a combination of innovative marketing and expense reduction initiatives. • Motivated diverse, cross-functional teams to achieve aggressive business goals • Led by example with a focus on productivity and personal responsibility I’m ready to make an impact and lead your company’s marketing strategy. If you have a need for a proven marketing leader and creative mind on your team, contact me today at slosapio@hotmail.com or view my profile on LinkedIn at – http://www.linkedin.com/pub/sam-losapio/4/293/a8a Sam Losapio
Editor's Notes
- Spread out the text at the top to separate it more from the bullets Gave the bullets some standard spacing Got rid of the second bullet…didn’t say anything specific about your skills and made the slide feel more cluttered. Fixed a typo in the now second bullet point – “..is one..” instead of “..in one..”
- The most recent addition to our product brochures ( 1 of 6 total product brochures – Businessowners, Garage Businessowners, Contractors Businessowners, Restaurant Businessowners and Farmowners) written and designed by me for the Commercial client and for our agency partners to distribute in print (either from the Website or as a professionally printed copy supplied by the company)
- Electronic brochure could be printed from the Website.
- Copy content and creative idea for graphics attributed to me. Ad was printed in season program and viewed by thousands of concert and play attendees.
- Copy content and creative idea for graphics attributed to me. Ad was printed in season program and viewed by thousands of concert and play attendees.
- Coordinated and wrote the copy for the voice-over of the company President with a copyrighted musical piece. Had CD’s produced professionally that were hand delivered to our agency partners to incent them to increase production and meet the requirements for the Caribbean cruise and conference.
- This is one of six trip promotional “teasers” that were developed and written by me to increase the interest in qualifying for the cruise and conference.
- This is one of six trip promotional “teasers” that were developed and written by me to increase the interest in qualifying for the cruise and conference.
- This is one of six trip promotional “teasers” that were developed and written by me to increase the interest in qualifying for the cruise and conference.
- This is one of six trip promotional “teasers” that were developed and written by me to increase the interest in qualifying for the cruise and conference.
- Website graphics were updated from the original 2005 version in 2010. The option to view policy records, pay your bill, and file a claim on-line were many of the revisions in functionality. We made it easier for the policyholder and our agency partners to conduct business with us.
- I developed and wrote the copy for a brochure to assist the Marketing Representatives in soliciting new contracts from prospective agency partners. The brochure was tri-fold with die cuts to hold a financial statement which was updated annually. There was also a smaller die cut for the Marketing Representative to insert their business card. The brochure assisted us in the growth of new agency partners due to the fact that it provided a synopsis of the financial condition, culture, mission statement and core values of the companies.
- Press releases were sent to local, state and national media outlets for important news related announcements. I was responsible for the content, editing and distribution of these documents. The newsworthy items sent in the past few years were recognition by rating organizations, new board members, recognition by benchmarking companies, and other various announcements.
- Numerous radio commercials were written for airing during University of Missouri Football and Basketball games during the 2009 -2010 season. The copy for these ads were written by me to brand the companies and to provide more local, state and national recognition of the company name.