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Goodbye, Growthism - Morgenbooster 28/02/2024
- 1. ©Post Growth Guide
Setting Limits to Growth
hello@postgrowthguide.com
www.postgrowthguide.com
Morgenbooster at 1508 w. Marcus Feldthus
- 8. Patagonia 2023
Green growth is not working
1. Rising energy costs
2. Rebound effects
3. Problem shifting
4. Underestimated footprint of services
5. Limited potential for recycling
6. Most new tech is either irrelevant,
non-disruptive or too slow
7. Cost shifting: Outsourcing the
problems
Why Green Growth
fails to deliver
Source: Parrique et al. (2019)
©Post Growth Guide
- 9. Patagonia 2023
Green growth is not working
It rebounds
🪃
A simple t-shirt example
Old production: 1 t-shirt = 7 KG CO2
You manage to reduce with 2 KG CO2/t-shirt
New production: 1 t-shirt = 5 KG CO2
You save energy. You save money.
You spend the money you saved on
advertising, so you now sell 2 t-shirts.
Grown production: 2 t-shirts = 10 KG CO2
Instead of emitting 7 KG CO2, you have
increased your emissions by 3 KG to 10KG
CO2.
©Post Growth Guide
- 10. 40% of all car sales are SUVs.
Emissions from driving SUVs cancel
out 90% of the reductions from new
EVs.
SUV rebound effect
©Post Growth Guide
Green growth is not working
- 16. What is Degrowth
1 2 3
Democratically
planned, central
transformation
Bans, caps, taxes &
decentral not-for-
profit market
Not-for-profit
market with minimal
legislation
©Post Growth Guide
- 17. Patagonia 2023
What is Degrowth
1. All sectors and countries
must shrink
2. We will have to live in caves
3. Degrowth hates technology
4. Degrowth is a recession
5. Degrowth is communism
The conversation
stoppers: False
myths
Source: Parrique et al. (2019)
©Post Growth Guide
- 18. What is a post growth business?
What is a post growth
business?
©Post Growth Guide
- 23. What are
companies
asking?
What is Degrowth?
And why isn’t Green Growth working?
What is a post growth business?
What are meaningful limits to growth?
What product categories are future-proof?
What do others do?
How can we talk about?
What about finance, the leakage effect,
competition and scaling impact?
What policies are coming?
What could disrupt our industry?
What is a post growth business?
©Post Growth Guide