This document outlines the creation of the Zuno brand for a high-speed train traveling between Los Angeles and Las Vegas. The brand draws influences from Russia, Italy, and China in its name, symbols, and design elements. It will feature gambling, dining, and bar cars when it launches in 2011. The name "Zuno" was derived from combining relevant words from Russian, Chinese, and Italian languages, and modified for ease of pronunciation and memorability.
Notable Women of Serbia Through History - History Week 2021Mirjana5
As part of History Week 2021: From the Ground Up we present the stories of some of the most notable women in Serbia’s history.
We celebrate the lives of women who made an impact across diverse fields, including poets, artists, activists, social reformers, educators, suffragists, freedom warriors, architects, aviators, doctors and scientists
Overcoming the calamities of foreign occupation, wars, exile, and the invisible constraints of patriarchy, they left an indelible mark on the nation’s history and inspired generations to come.
Presented by St Lazarus Serbian Orthodox Church, Alexandria, New South Wales, Australia.
Notable Women of Serbia Through History - History Week 2021Mirjana5
As part of History Week 2021: From the Ground Up we present the stories of some of the most notable women in Serbia’s history.
We celebrate the lives of women who made an impact across diverse fields, including poets, artists, activists, social reformers, educators, suffragists, freedom warriors, architects, aviators, doctors and scientists
Overcoming the calamities of foreign occupation, wars, exile, and the invisible constraints of patriarchy, they left an indelible mark on the nation’s history and inspired generations to come.
Presented by St Lazarus Serbian Orthodox Church, Alexandria, New South Wales, Australia.
2. WELCOME
• An in depth analysis into the creation of
the ZUNO brand
• A motion graphics representation of
the
created ZUNO logotype and brandmark
Anna Rozentsvit
3. PRODUCT
• X-Train from L.A. to Vegas
• 100% private- financed
• launching in 2011
• bar, gambling & dining cars
Anna Rozentsvit
5. INFLUENCES
RUSSIA
• handicraft represents an important part of Russian folk culture
• architecture was influenced predominantly by the Byzantine
architecture
Anna Rozentsvit
9. INFLUENCES
Anna Rozentsvit
ITALY
• Ancient architecture represents an important part of
Italian culture
• known for the considerable architectural achievements,
construction of arches, domes and similar structure
during the founding of the Renaissance movement
13. INFLUENCES
Anna Rozentsvit
CHINA
• one of the world's oldest and most complex cultures that is
dominant covering a large geographical region of eastern
Asia with customs and traditions varying between towns,
cities, and provinces.
• Western architecture has long been a hallmark of the
culture
19. ALTERATIONS
Anna Rozentsvit
Too messy and
thoughts were
unorganized
Image was distorted on illustrator
and duplicated to combine this
icon which is more simple and
pleasing to the eye
20. NAME DEVELOPMENT
CHOSEN WORDS
Anna Rozentsvit
RUSSIAN
• POEZD (ПОЕЗД) meaning train
CHINESE
• dǔchǎng means casino
ITALIAN
• DENARO means money