The document describes an interactive art installation called "ZOR SE BOLO" selected for presentation at the IEEE Proceedings of 4th International Conference on Intelligent Human Computer Interaction in Kharagpur, India in December 2012. The installation aims to present common jargons and idioms spoken in New Delhi through interactive displays at Delhi International Airport Terminal 3. Five commonly used phrases were identified and concepts were developed involving touch and speech as interaction mediums to allow users to relate to characters through audio responses. Two concepts were realized as life-size prototypes using sensors and software.

1. ZOR SE BOLO
Publication
"ZOR SE BOLO: Interactive Installations for Airport, providing
a linguistic tour of New Delhi", Himanshu Seth and Keyur Sorathia
selected for presentation at IEEE Proceedings of 4th International
Conference on Intelligent Human Computer Interaction,
Kharagpur, India, December 27-29, 2012."
GUIDE
Prof. Keyur Sorathia

2. A ABSTRACT
Today, New Delhi with more than 10,000 people speaking
an estimate of 122 languages [1], has led it to enter into a
new kind of multilingual anarchy. The conversational lan-
guage has disintegrated into an array of jargons, idioms,
acronyms, abbreviations, and symbols.
ZOR SE BOLO is an attempt to present the most com-
monly spoken jargons of the capital in the form of interac-
tive installations to be displayed at the Delhi International
Airport (T3 Terminal) with a view of providing a linguistic
tour of the capital.
KEYWORDS
Interactive installation, Local language, Gesture, Delhi, Airport

3. B BRAINSTORMING
5 most commonly spoken jargons
identified and further developed into
ideas were:
1. Thoda adjust karlo
2. Bhai kuch jugaad laga
3. Tu jaanta hai mera baap kaun hai?
4. Tum toh bade log ho
5. No Problem ji

4. SECONDARY
C
RESEARCH
Reference : A TOUCH OF CODE Interactive Installations And Experience
- Robert Klanten

5. Primary Persona
Cathorine Fernandez Cathorine Fernandez is a Business Analyst at Morgan
Stanley. She is a frequent flier. Due to the rules of
the airport authorities she comes very early to the
airport, and has ample of time to spare after she
checks in. In free time, she loves to explore the airport
and eat food at the food joints. She is inquistitve about
different cultures and loves travelling. She generally
travells alone.
Demographics
Age: 38 years
Hobbies: Travelling, reading books, hikking and cooking
Education: MBA,MIB University of South London
Languages known: English and Spanish
“I love the synergy at the
Income: $90,000 per year
airports. I have ample time
to spare before boarding the
flight. I love exploring airports. ”

6. Persona (Installations - “Tu janta hai mera baap kaun hai?”)
Karan Seth Karan Seth is the only son of a MLA in New-Delhi. He
is often found indulging in road side quarrels with
policemen. He boasts his father’s power and clout and
claims that his father will do anything for him. He likes
to wear expensive branded clothes and a Tag Huer
watch. He drives a BMW and is very fond of attending
parties and going to clubs.
Demographics
Age: 24 years
Hobbies: Partying, Driving, Watching Movies, Shopping
Education: BBA, Amity University
Languages known: Hindi and English
Father’s Income: Rs 80,000 per month
“No one messes with me.
My father is a MLA and has
a lot of power and clout.”

7. Persona (Installations - “No Problem ji”)
Ranveer Kumar Ranveer Kumar is a male receptionsist at the
New-Delhi airport. He has a very busy schedule at
work. He is tired of answering the same problems
of different travellers that approach him. He has found
a solution though. He prefers to refer them to someone
else in his staff, without listening to their problems.
Demographics
Age: 28 years
Occupation: Male receptionist at T3 terminal
Hobbies: Watching movies, talking to friends.
Education: BBA, Delhi University
Languages known: Hindi and English
Income: Rs10,000 per month
“No matter what your query
is, I always have an answer.”

8. CONCEPTS
D
PHASE 1
“Touch” and “Speech”
were used as interaction
mediums to design an
experience so that
people relate to the indi-
viduals and their lingo
through the audio they
hear after triggering the
installation.
Body language / gestures of the
mannequins in the installations
becomes a metaphor for the
effort to reach out and establish
contact between people of dif-
ferent tongues, from different
cultures

9. CONCEPTS
D
PHASE 2
Selected concepts were
further developed in the
form of scenarios.
Development of persona for every idiom and finalization
of medium of interaction for every installation.

10. Scenario (Installations - “Tu Jaanta Hai Mera Baap Kaun Hai”)
Indra Gandhi Airport, New Delhi People passing by the shopping area Passangers getting attracted to collar
blinking installation
Passanger touches the blinking collar As soon as the passanger touches the
collar, it speaks “tu jaanta hai mera baap
kaun hai”

11. Scenario (Installations - “No Problem Ji”)
Indra Gandhi Airport, New Delhi Installation near the information desk Passangers asking question to the
installation next to information desk
As soon as passenger finishes with his
problem, installation speaks out
‘ No Problem Ji’

12. VISUAL
E
PROTOTYPES
All 5 concepts were visual proto-
typed in Adobe Illustrator and
Adobe Photoshop. 2 of them
were realized in real.
(c) Himanshu Seth

13. E PROTOTYPING
Life size images (5-5.5 feet tall)
stuck on sun board were used as
mannequins.
LDR and Proximity Sensors were
used with Arduino, NETLAB Hub
toolkit and Adobe Flash software
to develop the desired experi-
ence