India Cross Culture Training Shivoo

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Doing business and managing teams in India

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India Cross Culture Training Shivoo

  1. 1. Cross Culture Training SeriesDoing business and Managing Teams in INDIA Shivoo Koteshwar shivoo@yahoo.com v1.0, March 2011
  2. 2. INDIA RELIGION ?
  3. 3. HINDUINDIA RELIGION ?
  4. 4. HINDUINDIA RELIGION ? CRICKET
  5. 5. HINDUINDIA RELIGION ? CRICKET
  6. 6. TENSE SEMI FINALSCricket will always evoke nationalism. Nationalism is a legitimate expression in the game of cricket.
  7. 7. TENSE SEMI FINALSCricket will always evoke nationalism. Nationalism is a legitimate expression in the game of cricket.
  8. 8. INDIA BEATS PAKISTAN TO REACH FINALS
  9. 9. INDIA BEATS PAKISTAN TO REACH FINALS
  10. 10. CRICKET IS OUR RELIGION, ANDSACHIN TENDULKAR IS OUR GOD!
  11. 11. India is not just about … Tajmahal Elephants Godmen Snake Charmers Butter Chicken Gods
  12. 12. India is not just about …Arranged Marriages Traffic Call center Cows on road Beggars gg
  13. 13. India is also about …Entrepreneurs World products Business Barons World class School; Medical R&I World class Transport Contemporary Spirituality
  14. 14. India is also about …Vineyards Parties Space Programs Fashion SYNOPSYS
  15. 15. INDIA: Where the ancient and themodern is a matter of your PERCEPTION d i tt f
  16. 16. Did you know India’s culturally richinventions ?i ti
  17. 17. Facts about India Until 1896, India was the only source for diamonds to the worldld India never invaded any country in her 10,000 years of history y Indias median age is 24.9, and the population growth rate of 1.38% per annum Hindi is the national l d h l language. There are 21 other l h h languages that are either spoken or have classical status. The number of dialects in India is as high as 1,652. g Almost 70% of Indians reside in rural areas It is the largest democracy in the world
  18. 18. Indians around the globe There are 3.22 millions Indians in USA (1.5% of population), but they constitute 38% of doctors 12% scientists 36% of NASA scientists 34% of Microsoft employees 28% of IBM employees f l 17% of INTEL scientists 13% of XEROX employees p y
  19. 19. Indians around the globe **2008 Data
  20. 20. The globalized world of business
  21. 21. Biggest Strength: Human Capital
  22. 22. Disclaimer
  23. 23. Philosophy Difference p y
  24. 24. Core Value Contrasts USA INDIA Self reliance Time-Fluid Experience SocialTime-Finite Commodity Interdependence p Task first Consensus Relationship first Hierarchy Universal Principles l l Quality Milestone Q li = Mil Situational Flexibility S l l bl Quality Standards Q li = S d d + Results + Process
  25. 25. Summary from Globe SMART Communication Effective Leadership StyleUSA: Explicit, Direct, Specific to Broad, Emotionally Neutral Authority is expected to accompany position, but this authorityIndia: Implicit, Indirect, Broad to Specific, Emotionally Engaged must also generate its continued support by meeting regularly with colleagues and subordinates. Agreements and Commitments Motivating EmployeesComfort with more general rather than precise commitments. One perk that is appreciated throughout India is the opportunityContracts and agreements seen as snapshots in time – open to revision for further training, especially training in another city or countryas circumstances change. Relationships Sharing InformationIndians do not separate h d d home l f and professional l f Business life d f l life. Secret information rarely remains so! Its important to maintain f l !Colleagues are invited home and family is invited into one’s business informal relationships in many different ways to stay within thelife through community picnics, dinners and off-sites information sharing loops. Given the proper opportunity, junior people will often share what they know Inappropriate Topics Business related humorInappropriate conversation topics could include issues such as Most Indian business people will seldom begin a presentation orgovernment and politics, poverty and the standard of living in India, a meeting with humor, although humor may be used later on tohuman rights in India, religion and conflicts that exist between g g build rapport with the audience or participants.religious groups in India, and the practice of arranged marriages orIndian patterns of dating.
  26. 26. Source of Images: Yang Liu - http://www.yangliudesign.com/ Western & Eastern approach towards life Blue --> Western Red --> Eastern(1) Opinion (2) Way of Life(3) Punctuality ( ) (4) Contacts
  27. 27. Source of Images: Yang Liu - http://www.yangliudesign.com/ Western & Eastern approach towards life Blue --> Western Red --> Eastern(5) Anger (6) Queue when waiting(7) Sundays on the road (8) Party
  28. 28. Source of Images: Yang Liu - http://www.yangliudesign.com/ Western & Eastern approach towards life Blue --> Western Red --> Eastern(9) In the restaurant (10) Travelling(11) Handling of Problems (12) Three meals a day
  29. 29. Source of Images: Yang Liu - http://www.yangliudesign.com/ Western & Eastern approach towards life Blue --> Western Red --> Eastern(13) Transportation (14) Elderly in day-to-day life(15) Moods and Weather (16) The Boss
  30. 30. Source of Images: Yang Liu - http://www.yangliudesign.com/ Western & Eastern approach towards life Blue --> Western Red --> Eastern(17) Whats Trendy (18) The Child(19) Definition of Me (20) New Things
  31. 31. Generation Diversity y GEN1-Parents in agriculture GEN2-Parents in Govt Sector GEN3-Parents in Private sector• Values: Family first, Effort , • Values: Me and My family, name- hardwork, Loyalty fame-no shame • Values: Me, Choice, Change• “Company will take care of you” • “Mobile phones can be changed;TVs can be p g ; changed, so career can be changed” • Enter to Retire • Enter to Center • Enter to Change
  32. 32. Generation Diversity y GEN1-Parents in agriculture GEN2-Parents in Govt Sector GEN3-Parents in Pvt sectorApart from measuring diversity based on Gender/Age/Levels etc, its important to be sensitiveabout generation diversityThere is nothing right or wrong about GEN1/GEN2/GEN3. As a manager, understanding thekey differences in their value system is importantThe biggest advantage of GEN3 is that their value system enables them to think big, be creative,out of b thinking and take more risks. If GEN3 gets engaged, they are permanent. f box hi ki d k ik d hArmy advertisements is a classic example of them knowing the inter generation differences andusing the appropriate value system to attract talent. Initial Ads from Army was focusing on Patriotism (For GEN1) Then they started coming out with Lifestyle ads – Giving a message that the army life is no different than a corporate life. Club memberships, Golf memberships were being highlighted (For GEN2). Now you see ads which shows “Lakshya” movie and then connects the reel hero to patriotism because patriotism is already sold (For GEN3) GEN3).
  33. 33. THANK YOU!http://www.youtube.com/watch?v=a2lPniSsFxs

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