Murdered By Powerpoint

1,504 views

Published on

How to make your Powerpoint or Apple Keynote presentations connect more, do more, and sell more!

Published in: Business, Technology

Murdered By Powerpoint

  1. 1. N! D TIO EA S! N EC G ID DIN B UIL A J D B RAN FUL ® 201 1 ER JUN E POW Y/ PLY B OMA SIM PR BRADLEY | BOWERSETT B®AND BUILDING EXPERIENCES!™
  2. 2. Did you know?
  3. 3. 11million+ business meetingsare held in America... every day! Sources: CIO.COM, GROUPVISION.COM, ALLBUSINESS.COM, SHIRLEYFINELEE.COM, EXAMINER.COM, INC.COM
  4. 4. 62%of meeting attendeesconsider meeting presentations tobe annoying and unproductive! Source: Microsoft 2005 online survey of 38,000 users.
  5. 5. That’s20-billion+annoying + unproductivebusiness meetingsheld in America every year! SOURCES: CIO.COM, GROUPVISION.COM, ALLBUSINESS.COM, SHIRLEYFINELEE.COM, EXAMINER.COM, INC.COM
  6. 6. $37-billion+The business losses IndustryWeek estimates that are dueto unproductive meetings...every year! Source: Industry Week [ Sheridan, J.H., 1989 ]
  7. 7. OMG!
  8. 8. Here’s one ofthe reasons...
  9. 9. More than25+millionPowerPoint presentationswere made every day in 2004! Source: Microsoft, 2004
  10. 10. PowerPoint Growth (presentations per day) Source: Macmillan
  11. 11. The prior graph,expressed another way...
  12. 12. 88+millionPowerPoint presentationsestimated every day... in 2010! Source: Macmillan
  13. 13. OMG!Again...
  14. 14. Most of thesepresentationslikely have this...
  15. 15. Too much information.Too many bullet points!
  16. 16. Or maybe even this...
  17. 17. Hard to read...complex diagrams, charts and graphs!
  18. 18. Causing this...
  19. 19. and this...
  20. 20. Want proof?
  21. 21. 83 %of human learning happens visually! Source: U.S. Department of Labor, OSHA Office of Training and Education. May 1996
  22. 22. We visualize first.
  23. 23. We see patterns,recognize, think...then speak!
  24. 24. Snake!
  25. 25. Did you know?
  26. 26. The averagehuman can think...400+ words per minute. Source: Academic Skills Center, Dartmouth College. 2001
  27. 27. Read...200-230 words per minute. Source: Paul Scheele. Learning Srategies.
  28. 28. But only speak at approx.150 words per minute. Source: Academic Skills Center, Dartmouth College. 2001
  29. 29. What does it mean?
  30. 30. If you’re readingoff your Powerpointlike a lot of people ...
  31. 31. Your audience isalready ahead of you and...likely bored or annoyed!
  32. 32. Here’s why so manypresentations are annoyingand unproductive... Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  33. 33. 62%Speaker reads slides. Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  34. 34. 47%The text is so small you can’t read it! Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  35. 35. 43%Slides are hard to read because of color choice! Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  36. 36. 39%The presentation is full of sentences instead of a few key points! Zzzzsentences sentences sentences sentences sentences sentences sentences Annoying sentences sentences sentencessentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentencessentences sentences sentences sentences sentences sentences sentences Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  37. 37. 25%Moving or Annoying Zzzz Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  38. 38. 22% Overly complex diagrams or charts!Z zzz g Ann oyin Source: “What Annoys Audiences About Powerpoint?” D. Paradi, 2008
  39. 39. But wait...there’s something else!
  40. 40. ! ? ! ? ? ? ?It’s called...retention!
  41. 41. What can peopleactually remember ?
  42. 42. 1 2 3 4The average ? ?human can only ?remember 3-4 things at a time...like phone numbers! Source: University of Missouri-Columbia. 2008 Cowan, Rouder & Morey.
  43. 43. Can you remember me? 6153198547
  44. 44. Can you remember me now! 615-319-8547 3 3 4
  45. 45. “Brain Rules” retention chart... Source: Naigar, LJ (1998). Principles of Educational Multimedia User Interface Design via the book “Brain Rules”.
  46. 46. What does that mean?
  47. 47. Keep it simple.
  48. 48. Create a “simple style” forall your slides with lots ofopen spaceand...
  49. 49. No more than threebullets per slide.
  50. 50. point+ ictures! e48-60 wi th pUs LIN ESHEAD Better!
  51. 51. Best...use only pictures!
  52. 52. What else?
  53. 53. Build “a storyfirst”, not abunch of slides.
  54. 54. Here’s one of many waysto create your story...
  55. 55. ?THESTORY1WHO...are you?
  56. 56. ?THESTORY2WHAT...is theproblem/opportunity?
  57. 57. ?THESTORY3WHY...is the problem oropportunity meaningfullyrelevant to the audience?
  58. 58. THESTORY4What is/are ...the solution(s)to the problem oropportunity?
  59. 59. THESTORY5WIIFM...What’s in it for me(the audience) if I acceptyour solution(s)?
  60. 60. THESTORY6RTB+DDWhat are thereasons to believe +dramatic demonstrationsthat your solution is trueand will be meaningful for me?
  61. 61. Now...write a script draft thatanswers those questions.
  62. 62. Then...sketch all the visual ideas you canto support each sentenceof your script draft. . M..ty! E R OBLEmp R Ps On OUofit Pr F of s s e lot not our se cky w y NG! U i ra R NI st d s! E WA to ea id
  63. 63. Next...choose only afew; simple and relevant sketchesto support your script.
  64. 64. The few final sketch ideas...will become your slides! G.. NIN Y! WAREMPT ON FITS PRO
  65. 65. Anything else?
  66. 66. Practice...until you can easily tellyour story by only lookingat the audience; not yourslides!
  67. 67. Remember!You have the power to...
  68. 68. turn every meeting intoa meaningful businessbuilding experience!
  69. 69. Don’t bea victim of...
  70. 70. Need help?www.bradleybowersett.comPRODUCERS OF B®AND BUILDING EXPERIENCES AROUND THE WORLD!™ 615.319.8547
  71. 71. OUR STORY...More than 23-years ago, research revealed that a surprisingly large population of senior executives were dissatisfied with the returns-on-investment oftheir business meetings. In fact, most of these executives considered 50% or more of their meetings to be unproductive! We were stunned! Yet, thediscovery of this astounding; yet unfulfilled need and our desire to deliver better solutions to executives like these... gave Ed Bradley and Jill Bowersettthe entrepreneurial dream to create BRADLEY | BOWERSETT, INC. in 1988.We’re producers Of Brand Building Experiences Around The World!™. This includes meeting production, live marketing events, visual presentations andsales/marketing performance improvement programs.Our clients have include some of the worlds most familiar names, including Ore-Ida/H.J. Heinz, Heinz Japan, Bridgestone, Mitsubishi Motors, Castrol/British Petroleum, Firestone, Century 21, ComData, Bridgestone Americas, Bridgestone Aircraft, Bridgestone-Bandag Tire Solutions, ATG/Alliance TireAmericas, National Private Truck Council, NTDRA/TIA, Transervice, and others. Since 1988, we have delivered hundreds of successful brand buildingexperiences for our clients in more than 20-countries around the world.Co-founder Ed Bradley also acts as a business development consultant to the senior executives, CEOs and Chairmen for some of these companies.These services include... acquisition / transition strategy, product development/management process, sales performance improvement systems, visualpresentation design, speech writing, speech coaching, marketing structure and planning, brand development and positioning strategy, pricing strategy,channel strategy and development, distribution agreement development, marketing communications strategy, enterprise core value propositiondevelopment, business model development/business modeling and perceived value-customer relevance analysis.Our goal is simple... to measurably help you connect more with your audience, do more with every dollar you invest, and sell more of your products,services and brands... to more profitable customers; more often!Call us at 615.319.8547 to tell us your story and your goals. We look forward to helping you ... connect more, do more and sell more! BRADLEY | BOWERSETT B®AND BUILDING EXPERIENCES!™
  72. 72. Thank you!

×