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1. ZOHO: CRM SOFTWARE

2. Introduction
Zoho CRM is a cloud-based customer relationship management software designed by Zoho Corporation.
It enables organisations of all sizes to successfully manage their client connections by simplifying sales,
marketing, and customer service procedures. Zoho CRM's capabilities include managing contacts, automation
of sales, automation of marketing, and analytics, allowing organisations to increase productivity, sales, and
customer happiness.

3. Demo of ZOHO CRM
◦ https://www.youtube.com/watch?v=xMRwtLgkhns

4. Improved Sales and Marketing Efficiency
Zoho CRM streamlines and automates a variety of sales and marketing operations, making sales and marketing professionals' jobs
easier and more productive.
Zoho CRM's capabilities include lead management, deal monitoring, and sales forecasting, allowing sales teams to prioritise leads,
measure progress, and complete transactions faster.
Marketing Efficiency: Zoho CRM provides marketing automation capabilities for developing and executing focused marketing
campaigns, retaining leads, and analysing campaign results. This allows advertisers to target the correct demographic with the right
content at the right moment, resulting in higher rates of conversion and ROI.

5. Conclusion
◦ Zoho CRM is a sophisticated tool that helps organisations manage client interactions and promote
development.
◦ Zoho CRM helps organisations boost productivity, increase revenue, and improve customer happiness by
simplifying their sales, marketing, and customer service activities.