The document outlines the top five features of Zoho CRM, which include sales team automation, platform customization, marketing automation, automation and process management, and team collaboration. Each feature is aimed at enhancing business productivity and efficiency across various editions of Zoho CRM. The platform facilitates improved sales processes, customization options, effective marketing campaigns, insightful process management, and real-time collaboration among team members.

1. What are the
Top 5 Features
of Zoho CRM?

3. Combining the various ZOHO CRM editions, you will find out that it is a treasure
trove of features. Talk about ZOHO Standard, Professional or Enterprise, all of them
offer an entire range of features to take your business to unprecedented heights.
With such a long ZOHO CRM features list, it is definitely not a cakewalk to
segregate the top 5 ZOHO CRM features. To avoid confusion, here is a list of top 5
features that are common to all the three editions but obviously with different
accessibilities, depending on the respective edition you opt for.

4. 1. Sales Team Automation
An instant benefit of using a customer relationship management
platform is to boost sales productivity, and this is what the ZOHO
CRM can do the best. With the help of its Sales Force Automation
software, it simplifies your various sales processes from sales
appointment scheduling to keeping updates on the sales
opportunities. Eventually, online sales CRM software enables your
sales reps to focus on lead acquisition and take your customer
relationship engagement to the next level. Some prominent ZOHO
CRM benefits under this feature thus include

5. 2. Platform Customization
The ability to customize various applications of the platform as per the
need of your business is one of the prominent ZOHO CRM features.
From creating custom buttons and layouts to capturing details from the
prospects, performing test customization to language localization and
much more, you can do it all. Here are more customization aspects
depending on your respective ZOHO CRM product details.

6. 3. Marketing Automation
Running marketing campaigns that could generate leads for your
business is a big challenge. ZOHO CRM emerges as the best lead
management software in this context as it helps to deliver quality
leads that could ultimately boost your sales. With marketing
automation tools from this relationship management platform, you
can drive exponential returns from each of your business marketing
campaigns. Here are some more valuable and prominent aspects of
ZOHO CRM in marketing

7. 4. Automation and Process
Management
Monitor and boost your sales activity with the power packed
insights of ZOHO CRM. It helps you keep abreast of continuously
changing industry trends and safeguards you from any economic
turmoil. Here are some of the prominent aspects of the process
management feature of this online sales CRM software.

8. 5. Team Collaboration
Team Collaboration holds a major place in the ZOHO CRM features
list owing to its ability to keep you connected with your customers
and your team in real time. It allows your team members to add
valuable information to their sales records and share ZOHO CRM
product details from a single platform through collaboration tools.
Here are more ZOHO CRM benefits of this feature.
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