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Smart software for 
growing businesses 
Focus on what really matters, while our apps do everything you need. 
“Attract, Retain and Delight More Customers. Grow your 
company into a customer-focused organization.” 
"Zoho is the most 
comprehensive suite of 
web-based programmes 
for small businesses..." 
10 Million users work online with Zoho 
Featured In - 
“One of our favourite 
cloud office suits comes 
from Zoho”
Online Sales Force Automation (SFA) Software 
Zoho’s Sales Force Automation (SFA) solution drives sales force performance and profitability by 
giving you everything you need to sell smarter. 
Lead Generation & Qualification 
Pipeline Analysis 
Sales Stage & Probability Analysis 
Competitive Analysis 
Real-Time Forecasting 
Quota Management 
What do I Gain from Zoho CRM's Sales Opportunity Tracking Software? 
 Track all sales opportunities end-to-end in a sales cycle 
 Import Sales opportunities from third-party business or CRM solutions and services using Import Wizard 
and Zoho CRM API 
 Associate Sales opportunities with accounts, contacts, activities, and other modules to have a better visibility 
on the opportunities - 360-degree view 
 Track competition on each business opportunity and assess your strengths and weaknesses 
 Set up sales stage and probability of winning deals using drag and drop customization wizard 
 Alert the intended audience in your organization when a big deal closes (big deal alert) or is nearing 
completion 
 Identify and eliminate any bottlenecks in the sales process utilizing the sales pipeline and sales escalation 
process 
Workflow Automation - 
Accelerate Sales Follow-ups - Set up workflow triggers while creating records or modifying records. 
Associate actions like tasks, email notifications, field updates and custom functions with the CRM 
record that matches the pattern. 
Getting Things Done - Associate tasks to the workflow rules so that new tasks are dynamically created 
for the salespeople when CRM records are created or modified. 
Time-based Actions - With time-based actions, you can automatically schedule the workflow actions 
at pre-defined interval and close more deals in less time. 
Save Time with Macros - Macros automate these series of routine activities for you so that you can 
focus on sales prospecting.
Online Lead & Contact Management Software 
Everything in its Place 
Lead Generation 
Now you can easily manage all your contact 
channels and customer touch points—so each 
interaction is highly coordinated and contextual. 
No more crossed signals or missed opportunities. 
Lead Assignment & Qualification 
These sales leads are captured through various 
sources, viz., campaigns, exhibitions, referrals, 
phone calls, branding, etc. Zoho CRM provides 
you with different methods to generate leads: 
Form Filling, Quick Create, Importing, Web Forms 
and Developer API. 
Manually assigning new leads to specific 
individual (owner) can be tedious. Zoho CRM 
allows you to create a workflow rule to assign 
new leads to sales persons based on specific 
criteria, such as geographic region, activity, 
etc. 
With the scope for further follow ups, the lead 
qualification process is essential to lead 
generation. This stage separates the sales 
ready leads from the general inquiries that are 
entered into Zoho CRM.
 Manage a 360 degree view of the leads' life cycle (from creating leads to converting them into business 
opportunities) 
 Capture leads online using Web-to-lead form and manage effectively in Zoho CRM 
 Facilitate faster sales Lead Distribution through the lead assignment rules 
 Qualify leads to next stage based on the information captured in lead details 
 Customize lead management process (B2B and B2C business scenarios ) as per your organization sales 
process 
 Standard reports and dashboards bundled for a fast learning curve 
 Export leads data to spreadsheet software for further data analysis 
 Track all contacts and related opportunities, activities, and other details from a centralized, shared database 
 Synchronize contacts, tasks and calendars between Zoho CRM and Outlook using the Zoho CRM Plug-in for 
Microsoft Outlook 
 Create mail merge documents and mailing labels with the Zoho CRM Plug-in for Microsoft Office 
 Establish contact assignment rules to automatically assign contacts to the appropriate salespeople 
Lead Conversion 
Once there is scope for business opportunity 
through further negotiations or follow-ups, a Lead 
is transformed to Account, Contact and business 
opportunity. At this point, lead management 
process is complete and there is no reverting to 
Lead process. 
Complete Business Suite 
Highly-Secure Cloud Environment 
Integrated and Connected Apps
Document Library 
Zoho CRM lets you distribute and safely share proposals, competitor comparisons and similar 
documents to your Sales & Marketing team, right within Zoho CRM. 
Send Documents from your CRM 
Email proposals to your prospects by attaching documents from Zoho Docs, Google Drive, Document 
library or your local computer. 
Share Content with the Right People Reviews Made Easy 
Create folders, sub-folders and share collateral to 
your salespeople based on roles in the 
organizational hierarchy. 
Win more deals with improved quality of 
documents based on comments and feedback 
from your colleagues. 
Sales Reports & Dashboards 
Zoho CRM offers fully customizable reports in all the modules (Sales, Marketing, Support and 
Inventory ) with more flexible options, such as cross-linking modules, arithmetic operations, different 
types of layouts, 3-level column grouping, public/private folders, scheduling reports generation and 
delivering to the intended users including non-Zoho CRM users through email.
 40+ standard CRM reports in sales, marketing, customer support, and inventory management modules 
 Create cross-link reports spanning across multiple modules 
 Create tabular, summary, and matrix type reports 
 Perform arithmetical operations using aggregate functions (sum, average, min and max) 
 Store reports in different types of public/private folders and enable access to the users according to their access 
privileges 
 Schedule the report generation mechanism and send printer-friendly reports to the specified users including non- 
Zoho CRM users 
 Export sales report data to various user-friendly formats such as PDF, HTML, XLS and CSV 
CRM Dashboards 
Flash-based, interactive CRM dashboards with an aesthetically pleasing layout and fast loading capability. 
Fully customizable Sales dashboards with different types of Bar, Funnel, Pie, and Line charts. 
Drill down Sales charts for further data analysis. 
Display charts in customized home page. 
Role-based Security Administration 
Zoho CRM offers you an Enterprise-grade Role-based 
security to control the access rights of users while 
working with CRM data and modules, such as leads, 
accounts, contacts, potentials etc. The Role-based 
security includes Profiles, Roles, Data Sharing Rules, 
Field-level security, and Groups.
Marketing Automation 
 Develop targeted marketing campaigns based on customer profile and history 
 Execute email campaigns around time-sensitive promotions and opportunities 
 Track marketing expenditures in real-time 
 Focus and improve the quality of your lead generation 
By integrating your marketing management with Zoho Sales Force Automation, you can easily track 
responses to identify what’s working, modify your efforts on-the-fly, and dramatically improve your 
marketing ROI. 
Feeds 
Work Together, Share Insights and Accelerate your Sales. 
Share Messages 
Just post the message to your team via Feeds. You can 
also reach out to a particular user or group by adding 
@ which will notify the user or group about the 
mention. 
Work Together in Groups 
Create groups instantly and work together on big deals, sales opportunities and marketing 
campaigns. With a centralized location for communication, your team can share insights, obtain 
answers and see what each team member is working on.
Workflow Automation 
Workflow automation lets you streamline the sales, marketing, and support processes. Write your 
own rules. Simplify your sales follow-ups based on your unique business needs. Automatically assign 
leads and customers to the reps best qualified to handle them. Improve the efficiency of salespeople 
by eliminating redundant steps while updating records, triggering email notifications etc. at the right 
time. 
Accelerate Sales Follow-ups 
Getting Things Done 
Set up workflow triggers while creating 
records or modifying records. Associate 
actions like tasks, email notifications, field 
updates, webhooks and custom functions 
with the CRM record that matches the 
Associate tasks to the workflow rules so that new tasks are dynamically created for the salespeople 
when CRM records are created or modified. 
pattern. 
Personalized Alerts 
Configure email notifications using pre-defined 
email templates and upon 
triggering a workflow rule, personalized 
emails are sent to all the recipients.
Time-based Actions 
You have to execute a series of tasks, send email messages, and update CRM record at regular 
interval. With time-based actions, you can automatically schedule the workflow actions at pre-defined 
interval and close more deals in less time. 
Generate Sales, Not Work. 
Zoho CRM frees you to do what you do best: selling. Automate tasks, improve workflow and focus on 
creating and capturing opportunities. 
Capture Leads from your Website Improve your Workflow 
Data-driven Marketing Visitor Tracking 
Feeds Forecasting
Go Mobile. Take CRM with You 
On a plane or at a remote location? Access customer data from your 
mobile phones and be up-to-date - even in the offline mode. 
“Zoho CRM gives you a 
360-degree view of 
your complete sales cycle 
and pipeline. Identify 
trends, spot 
opportunities, increase 
efficiency and reduce 
costs with the right 
answers, right now.” 
Integration Available with other Apps
Some Screenshots
Zoho CRM - Introduction

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Zoho CRM - Introduction

  • 1. Smart software for growing businesses Focus on what really matters, while our apps do everything you need. “Attract, Retain and Delight More Customers. Grow your company into a customer-focused organization.” "Zoho is the most comprehensive suite of web-based programmes for small businesses..." 10 Million users work online with Zoho Featured In - “One of our favourite cloud office suits comes from Zoho”
  • 2. Online Sales Force Automation (SFA) Software Zoho’s Sales Force Automation (SFA) solution drives sales force performance and profitability by giving you everything you need to sell smarter. Lead Generation & Qualification Pipeline Analysis Sales Stage & Probability Analysis Competitive Analysis Real-Time Forecasting Quota Management What do I Gain from Zoho CRM's Sales Opportunity Tracking Software?  Track all sales opportunities end-to-end in a sales cycle  Import Sales opportunities from third-party business or CRM solutions and services using Import Wizard and Zoho CRM API  Associate Sales opportunities with accounts, contacts, activities, and other modules to have a better visibility on the opportunities - 360-degree view  Track competition on each business opportunity and assess your strengths and weaknesses  Set up sales stage and probability of winning deals using drag and drop customization wizard  Alert the intended audience in your organization when a big deal closes (big deal alert) or is nearing completion  Identify and eliminate any bottlenecks in the sales process utilizing the sales pipeline and sales escalation process Workflow Automation - Accelerate Sales Follow-ups - Set up workflow triggers while creating records or modifying records. Associate actions like tasks, email notifications, field updates and custom functions with the CRM record that matches the pattern. Getting Things Done - Associate tasks to the workflow rules so that new tasks are dynamically created for the salespeople when CRM records are created or modified. Time-based Actions - With time-based actions, you can automatically schedule the workflow actions at pre-defined interval and close more deals in less time. Save Time with Macros - Macros automate these series of routine activities for you so that you can focus on sales prospecting.
  • 3. Online Lead & Contact Management Software Everything in its Place Lead Generation Now you can easily manage all your contact channels and customer touch points—so each interaction is highly coordinated and contextual. No more crossed signals or missed opportunities. Lead Assignment & Qualification These sales leads are captured through various sources, viz., campaigns, exhibitions, referrals, phone calls, branding, etc. Zoho CRM provides you with different methods to generate leads: Form Filling, Quick Create, Importing, Web Forms and Developer API. Manually assigning new leads to specific individual (owner) can be tedious. Zoho CRM allows you to create a workflow rule to assign new leads to sales persons based on specific criteria, such as geographic region, activity, etc. With the scope for further follow ups, the lead qualification process is essential to lead generation. This stage separates the sales ready leads from the general inquiries that are entered into Zoho CRM.
  • 4.  Manage a 360 degree view of the leads' life cycle (from creating leads to converting them into business opportunities)  Capture leads online using Web-to-lead form and manage effectively in Zoho CRM  Facilitate faster sales Lead Distribution through the lead assignment rules  Qualify leads to next stage based on the information captured in lead details  Customize lead management process (B2B and B2C business scenarios ) as per your organization sales process  Standard reports and dashboards bundled for a fast learning curve  Export leads data to spreadsheet software for further data analysis  Track all contacts and related opportunities, activities, and other details from a centralized, shared database  Synchronize contacts, tasks and calendars between Zoho CRM and Outlook using the Zoho CRM Plug-in for Microsoft Outlook  Create mail merge documents and mailing labels with the Zoho CRM Plug-in for Microsoft Office  Establish contact assignment rules to automatically assign contacts to the appropriate salespeople Lead Conversion Once there is scope for business opportunity through further negotiations or follow-ups, a Lead is transformed to Account, Contact and business opportunity. At this point, lead management process is complete and there is no reverting to Lead process. Complete Business Suite Highly-Secure Cloud Environment Integrated and Connected Apps
  • 5. Document Library Zoho CRM lets you distribute and safely share proposals, competitor comparisons and similar documents to your Sales & Marketing team, right within Zoho CRM. Send Documents from your CRM Email proposals to your prospects by attaching documents from Zoho Docs, Google Drive, Document library or your local computer. Share Content with the Right People Reviews Made Easy Create folders, sub-folders and share collateral to your salespeople based on roles in the organizational hierarchy. Win more deals with improved quality of documents based on comments and feedback from your colleagues. Sales Reports & Dashboards Zoho CRM offers fully customizable reports in all the modules (Sales, Marketing, Support and Inventory ) with more flexible options, such as cross-linking modules, arithmetic operations, different types of layouts, 3-level column grouping, public/private folders, scheduling reports generation and delivering to the intended users including non-Zoho CRM users through email.
  • 6.  40+ standard CRM reports in sales, marketing, customer support, and inventory management modules  Create cross-link reports spanning across multiple modules  Create tabular, summary, and matrix type reports  Perform arithmetical operations using aggregate functions (sum, average, min and max)  Store reports in different types of public/private folders and enable access to the users according to their access privileges  Schedule the report generation mechanism and send printer-friendly reports to the specified users including non- Zoho CRM users  Export sales report data to various user-friendly formats such as PDF, HTML, XLS and CSV CRM Dashboards Flash-based, interactive CRM dashboards with an aesthetically pleasing layout and fast loading capability. Fully customizable Sales dashboards with different types of Bar, Funnel, Pie, and Line charts. Drill down Sales charts for further data analysis. Display charts in customized home page. Role-based Security Administration Zoho CRM offers you an Enterprise-grade Role-based security to control the access rights of users while working with CRM data and modules, such as leads, accounts, contacts, potentials etc. The Role-based security includes Profiles, Roles, Data Sharing Rules, Field-level security, and Groups.
  • 7. Marketing Automation  Develop targeted marketing campaigns based on customer profile and history  Execute email campaigns around time-sensitive promotions and opportunities  Track marketing expenditures in real-time  Focus and improve the quality of your lead generation By integrating your marketing management with Zoho Sales Force Automation, you can easily track responses to identify what’s working, modify your efforts on-the-fly, and dramatically improve your marketing ROI. Feeds Work Together, Share Insights and Accelerate your Sales. Share Messages Just post the message to your team via Feeds. You can also reach out to a particular user or group by adding @ which will notify the user or group about the mention. Work Together in Groups Create groups instantly and work together on big deals, sales opportunities and marketing campaigns. With a centralized location for communication, your team can share insights, obtain answers and see what each team member is working on.
  • 8. Workflow Automation Workflow automation lets you streamline the sales, marketing, and support processes. Write your own rules. Simplify your sales follow-ups based on your unique business needs. Automatically assign leads and customers to the reps best qualified to handle them. Improve the efficiency of salespeople by eliminating redundant steps while updating records, triggering email notifications etc. at the right time. Accelerate Sales Follow-ups Getting Things Done Set up workflow triggers while creating records or modifying records. Associate actions like tasks, email notifications, field updates, webhooks and custom functions with the CRM record that matches the Associate tasks to the workflow rules so that new tasks are dynamically created for the salespeople when CRM records are created or modified. pattern. Personalized Alerts Configure email notifications using pre-defined email templates and upon triggering a workflow rule, personalized emails are sent to all the recipients.
  • 9. Time-based Actions You have to execute a series of tasks, send email messages, and update CRM record at regular interval. With time-based actions, you can automatically schedule the workflow actions at pre-defined interval and close more deals in less time. Generate Sales, Not Work. Zoho CRM frees you to do what you do best: selling. Automate tasks, improve workflow and focus on creating and capturing opportunities. Capture Leads from your Website Improve your Workflow Data-driven Marketing Visitor Tracking Feeds Forecasting
  • 10. Go Mobile. Take CRM with You On a plane or at a remote location? Access customer data from your mobile phones and be up-to-date - even in the offline mode. “Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency and reduce costs with the right answers, right now.” Integration Available with other Apps