“If the stars can guide us in matters of love, work, and personal growth, why not apply their wisdom to user onboarding?” After several sleepless nights spent brainstorming ways to deliver even more personalized user onboarding experiences, it hit me. We’ve overlooked one crucial user attribute for far too long: astrological sign. “Consider, for example, the Aries—a being forged in the fires of the cosmos, with a competitive spirit that burns like a thousand suns. For them, leaderboards and badges are celestial catnip, keeping them engaged and eager to conquer new challenges.”