This document discusses the launch of a mobile services startup called ALZWAD Mobile Services (ZMS) in the Middle East and North Africa region. It provides background on the founder and CEO's experience in entrepreneurship and multinational companies. It then discusses trends in mobile usage and the need for new services in the region. ZMS aims to challenge the status quo by launching a free mobile entertainment platform called ME3almobile in partnership with regional content providers. The goal is to achieve 3 million subscribers across 5 markets by 2013 by expanding to new regions, focusing on various content genres, and enabling user generated content and publishers. The presentation encourages the audience to explore opportunities and start their own ventures.

1. IGNITING THE MOBILE
REVOLUTION IN MENA
Strictly Confidential
ALZWAD Mobile Services
Yalla Startup Weekend
Beirut , 13th November, 2010

2. Introduction
 Ziad W. Aly Founder & CEO of ALZWAD Mobile
Services (ZMS)
 25 yrs of experience… and I De-learn and Relearn every
day
 Serial Entrepreneur
 Fashion Retailing
 IT Services
 Restaurants & Catering
 Furniture Manufacturing
 Many, many more
 Senior Positions in Several Multinationals
 IBM , Aramex & Vodafone

3. Mobile Trends
 Maturing Users are ready for new services
 New Trends in Fixed have exploded
 Social Networks
 Music & Video especially User Generated
content
 e-Commerce
 Cloud Processing
 High Speed Mobile Internet (eg. LTE)
enabling many new services
 Location Based Services are gaining
 Mobile Advertising will follow the eye balls

4. Mobile Will Be Bigger Than Desktop Internet
in 5 Years … for MENA its sooner

6. Regional Trends
 200m Users and growing
 Mobile Broadband 3G is in almost all Markets
 Competition is increasing in Mobile eroding
margins
 Arabic content is still very poor
 Mobile Operators Revenue Sharing Models
are 50:50
 Credit Cards are not widely used and e/m-
payment is not yet regulated
 Friends & Family / Social Network is important

7. 7
All Stake
Holders are
Unhappy
Customer
Unmet
Needs
Entrepreneurs,
Apps & Content
Developers 
Competitive
Mobile
Landscape
Serious issues are blocking the
Mobile Revolution

8. Decided to sacrifice the Fat
Paycheck to Start a Revolution
 ZMS founded in Feb 2009
 Experienced Board Members including 2
VCs
 Sawari Ventures (Ahmed Alfi + Hany El Sonbaty)
 Mena Ventures ( Fadi Ghandour & Arif Naqvi)
 Ex. Senior Vodafone Group Executives (Devin
Brougham & Ziad Aly)
 .. and world class management team
 Challenging the Status Quo

9. ZMS Challenging the Status Quo and
Going where No one has ever gone

10. We’ve Established The Cookie
Cutter
 ME is Completely FREE to the User
 Developed in collaboration with
Leading Regional Companies
 Partnered with many Content and
Service Providers (eg. Rotana,
Americana, etc…)
 Launched with Mobinil 10 Wks ago.
 Introduced new Brick and Mortar
Go-To- Market
 Approaching 150K+ Users

11. Our BHAG
11
Achieve target of 3 million
subscribers in 5 Markets by 2013
Talent Magnet
•World Class Mgmt
•Outsource Dev. to
best in breed partners
•Empowering early
stage Entrepreneurs
• Incubate young
Talent
Regional Expansion
•Already moving to our 2nd
Market by Y.E. 2010
•2 More Markets by end
2011 & 2 by end of 2012
•Localize content for every
market
•Develop Local Sales
Team
Long Tail
•ME is just an example
•We will Open up for
Others
•Focus on a wide variety of
Genres with LBS and
Social at the Center
•Encourage and Enable
Publishers
•User Generated Content

12. Where to find “ME”
 www.me3almobile.com
 Me3almobile -
Facebook
 @Me3almobile -Twitter
www.me3almobile.com

13. My Message to You
 Explore , be Curious .. Twitter, Mashable, Tech Crunch, etc….
 Follow your Passion
 Have Courage , its always brighter on the other side
 Be Flexible – Like WAER … The end is not in mind!!
 Expand the box – Use as many friends as you can
 Create a TRIBE … have a FOLLOWING
 Be Paranoid - Expect Failure and learn how to avoid
 Prevail , Persist, try Hard, Keep going ….You will get there
 Enjoy the ride
Yalla StartUp!!

14. Thank You