Wer ist die Generation Y, was erwartet sie von Unternehmen und welche Auswirkung hat das im Angesicht des demografischen Wandels? Und wie erreicht man sie im (Personal-)marketing?
Vortrag zur HR Marketing Conference der wuv, München 20. Oktober 2011
Astrid Appl präsentierte beim CeBIT HR-Event die wesentlichen Ergebnisse der neuen generationsübergreifenden Studie des IBM IBV, die sich mit der Frage beschäftigt hat, ob und wie sich die Generation der Millennials von seinen Vorgängergenerationen unterscheidet. Es wurden 5 Mythen beleuchtet, 3 "unangenehme" Wahrheiten identifiziert und daraus 5 praktische Implikationen / Empfehlungen abgeleitet.
Beauty Blogger Studie 2014.
In dieser Studie wurde die Top 100 der deutschen Beauty Blogger befragt. Die Studie fasst die wichtigsten Ergebnisse anschaulich zusammen.
Die wichtigen Ergebnisse der Studie zusammengefasst:
// Ein Großteil der Beauty Blogger bloggt seit 3,5 Jahren, davon bloggt ein Drittel fast täglich über ihre Lieblingsprodukte und Schminktipps.
******************************************************************************************************************
// Für die Beauty Blogger steht der Spaß am Bloggen im Vordergrund und die Möglichkeit sich über Tipps und Tricks auszutauschen, Geld spielt lediglich für 30 % eine primäre Rolle.
******************************************************************************************************************
// 50 % der Beauty Blogs bringen kaum Einnahmen, weniger als 100€ im Monat, während ein Drittel zwischen 100 und 500€ monatliche einspielt. Etwa 10 % der Beauty Blogs erzielen höhere Einnahmen, wobei nur 4 % mehr als 1000€ im Monat einspielt.
******************************************************************************************************************
// Ein Großteil der Beauty Blogger sind ausdrücklich an Kooperationen mit Unternehmen interessiert, dabei wird von den Unternehmen erwartet, dass sie auf die Blogger aktiv zugehen.
******************************************************************************************************************
// Knapp 80 % können sich vorstellen, für ein Unternehmensblog zu schreiben.
******************************************************************************************************************
//Am besten können Unternehmen Beauty Blogger unterstützten, wenn diese Blogger Treffen organisieren, ihnen Produkte zuschicken oder eine angemessene Bezahlung anbieten.
Mehr dazu in unseren Blog-Artikel: http://www.agentur-gerhard.de/beauty-blogger-studie-2014/
Wer ist die Generation Y, welche Werte und Einstellungen hat sie, was hat sie beeinflusst und vor allem - wie werden sie Unternehmen und die Zukunft der Arbeit beeinflussen?!
Generation Y at work - We have to do this together #TEDxYouthBp by @orsnemesOrsolya Nemes
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
The document discusses how society is transitioning from an industrial society to a new "Society 3.0" driven by digital technologies. Some of the key aspects of this new society mentioned include the rising importance of cities over countries, access over ownership, sharing economies, and more self-organization and connectivity between people. The concept of a "Serendipity Machine" is introduced to help facilitate unexpected but valuable connections between people in this new digital world.
Wer ist die Generation Y, was erwartet sie von Unternehmen und welche Auswirkung hat das im Angesicht des demografischen Wandels? Und wie erreicht man sie im (Personal-)marketing?
Vortrag zur HR Marketing Conference der wuv, München 20. Oktober 2011
Astrid Appl präsentierte beim CeBIT HR-Event die wesentlichen Ergebnisse der neuen generationsübergreifenden Studie des IBM IBV, die sich mit der Frage beschäftigt hat, ob und wie sich die Generation der Millennials von seinen Vorgängergenerationen unterscheidet. Es wurden 5 Mythen beleuchtet, 3 "unangenehme" Wahrheiten identifiziert und daraus 5 praktische Implikationen / Empfehlungen abgeleitet.
Beauty Blogger Studie 2014.
In dieser Studie wurde die Top 100 der deutschen Beauty Blogger befragt. Die Studie fasst die wichtigsten Ergebnisse anschaulich zusammen.
Die wichtigen Ergebnisse der Studie zusammengefasst:
// Ein Großteil der Beauty Blogger bloggt seit 3,5 Jahren, davon bloggt ein Drittel fast täglich über ihre Lieblingsprodukte und Schminktipps.
******************************************************************************************************************
// Für die Beauty Blogger steht der Spaß am Bloggen im Vordergrund und die Möglichkeit sich über Tipps und Tricks auszutauschen, Geld spielt lediglich für 30 % eine primäre Rolle.
******************************************************************************************************************
// 50 % der Beauty Blogs bringen kaum Einnahmen, weniger als 100€ im Monat, während ein Drittel zwischen 100 und 500€ monatliche einspielt. Etwa 10 % der Beauty Blogs erzielen höhere Einnahmen, wobei nur 4 % mehr als 1000€ im Monat einspielt.
******************************************************************************************************************
// Ein Großteil der Beauty Blogger sind ausdrücklich an Kooperationen mit Unternehmen interessiert, dabei wird von den Unternehmen erwartet, dass sie auf die Blogger aktiv zugehen.
******************************************************************************************************************
// Knapp 80 % können sich vorstellen, für ein Unternehmensblog zu schreiben.
******************************************************************************************************************
//Am besten können Unternehmen Beauty Blogger unterstützten, wenn diese Blogger Treffen organisieren, ihnen Produkte zuschicken oder eine angemessene Bezahlung anbieten.
Mehr dazu in unseren Blog-Artikel: http://www.agentur-gerhard.de/beauty-blogger-studie-2014/
Wer ist die Generation Y, welche Werte und Einstellungen hat sie, was hat sie beeinflusst und vor allem - wie werden sie Unternehmen und die Zukunft der Arbeit beeinflussen?!
Generation Y at work - We have to do this together #TEDxYouthBp by @orsnemesOrsolya Nemes
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
The document discusses how society is transitioning from an industrial society to a new "Society 3.0" driven by digital technologies. Some of the key aspects of this new society mentioned include the rising importance of cities over countries, access over ownership, sharing economies, and more self-organization and connectivity between people. The concept of a "Serendipity Machine" is introduced to help facilitate unexpected but valuable connections between people in this new digital world.
The document discusses how society is transitioning from an industrial society to a new "Society 3.0" driven by digital technologies. Some of the key aspects of this new society mentioned include the rising importance of cities over countries, access over ownership, sharing economies, and more self-organization and connectivity between people. The concept of a "Serendipity Machine" is introduced to help facilitate unexpected but valuable connections between people in this new digital world.
The document discusses how society is transitioning to a new "Society 3.0" driven by the digital revolution. Some key aspects of this new society include cities becoming more important than countries, connected people becoming more important than organizations, and access being more important than ownership. The sharing economy is highlighted as an example of this transition, with references to companies like Airbnb and the growing importance of sharing over ownership. The concept of a "Serendipity Machine" is introduced to help facilitate unexpected but valuable connections between people.
BOVAG winnen is meedoen (Vincent Ariëns)Seats2meetcom
The document discusses how society is changing and moving from an industrial society to a new Society 3.0 driven by digital revolution. Key aspects of this new society include cities becoming more important than countries, connected people becoming more important than organizations, and access being more important than ownership. This is enabling trends like sharing economy, maker movement, and coworking spaces that emphasize open sharing over privacy and social capital over monetary capital. The document promotes immersing oneself in this emerging new society.
It ain’t hip happening or hot (extended for Oil City)Kelley Beeson
This document discusses the need for libraries to better meet the needs and expectations of their patrons and communities in the digital age. It provides examples of how some libraries are innovating their services and spaces to become more accessible, engaging, experiential and community-focused by embracing new technologies, hosting creative programs, partnering with local organizations, and making their resources easily available online and through mobile apps. The document advocates that libraries shift from just being places of information to becoming sites of collaboration, creation and experiences tailored to their specific communities.
"Forget Hiring, Start A Movement, Unicorns Will Notice!" by Mayel De Bornio...HiringUnicorns
This document summarizes the key points in starting a movement or organization focused on building a "Universal Translator" powered by people. It outlines strategies for growing the movement from initial onlookers to fans, participants, ambassadors, and ultimately team members. This includes having a bold vision and social values, being transparent, meeting with communities, and gaining recognition through awards. It also discusses approaches for hiring globally and remotely, emphasizing happiness, independence, self-learning, generalist skills, building relationships, and test driving potential hires on small projects before fully committing.
How to Sell Out Your Event in 10 MinutesEventbrite
Watch the recorded webinar: https://www.eventbrite.com/blog/academy/how-to-sell-out-your-event-in-10-minutes/
Are you consistently selling out your events? Hitting your sales goals? Get the best practices from an event that recently sold out 3,500 tickets in ten minutes.
Airbnb connects people to activities and accommodations around the world. Their hosts offer travelers unique opportunities to discover destinations like a local. Their mission is to create a world where anyone can belong anywhere. Their vision and values center around championing the mission, being caring hosts, simplifying the experience, paying attention to details, and being driven entrepreneurs who embrace adventure and help people grow. Their branding tells the story of the company through their "Belo" symbol representing welcoming hospitality. They innovate new products and services to adapt to shifts in more flexible travel.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitJohn Passy
The publishing industry is hit hard by a Digital Tsunami. Like the Music industry, like Video distribution and like physical bookshops... the whole market got turned upside down.
This 101 survival kit indicates how publishers should adapt and implement critical change to survive as eBooks will be ruling the world in the very near future.
The document discusses how digital fundraising is changing and organizations need to adapt. Global internet and social media usage is rising significantly. Organizations used to spend more time promoting themselves but now need to focus on building great services first. Successful recent fundraising campaigns utilized social media like Facebook in new ways rather than traditional methods. To be effective, organizations will need to embrace changes in technology and focus on their core missions rather than just maintaining the status quo.
These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.
BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn't have remembered half this stuff.
1) Know your audience and speak to them in a way they can understand by understanding their goals, context, and preferences.
2) Test assumptions about your audience through A/B testing, surveys, and by challenging your own assumptions.
3) Create content that guides users to take desired actions through clear value propositions, emotional appeals, and directing attention on the page.
The document discusses how society is transitioning from an industrial society to a new Society 3.0 driven by digital revolution. Key aspects of this new society include cities becoming more important than countries, connected people becoming more important than organizations, and access being valued over ownership. Professionals will increasingly work independently and connectivity through sharing resources will be important.
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
8 Easy Ways To Motivate Yourself To Write Papers IAnna Page
The document discusses the challenges facing Canadian Chemical, a construction materials company, as the US housing market downturn has led more companies to focus only on low bids instead of quality. As the Vice President of Sales, TJ Wood must determine how Canadian Chemical can better generate sales and remain competitive against companies offering cheaper products, as the overall industry shifts away from quality. The summary reviews Canadian Chemical's sales, expenses, and financials to identify changes needed to stay relevant as a top seller.
Hello. My name is Tim Nolan. I head up BBH Labs and serve as the Interactive Group Creative Director at BBH New York. I have proudly served the Internet since 1996. I created this book along with my partner in crime, Jen Lu, a Creative Mutant currently working at Droga 5. We would like to thank Bernstein & Andriulli for granting us access to their amazing roster of talented illustrators and designers to make this endeavor come to life. This book is meant to be used as a point of inspiration through its words and images. It is also, by design, meant to be a fun piece of interactive media to enjoy. There is a lesson tucked away in that last sentence.
Much has happened in HR Tech in Talent Acquisition. Candidate Experience has reached a new high thanks to AI driven recruiting solutions. Yet where are the limits, where do we need human intelligence for succesful recruitment?
Presentation at Talent Acquisition Live 2019 in Amsterdam (https://ta-live.com/)
How do you best leverage the network power of your employees and enable them to become promoters of your brand and company? What is the right strategy, instruments and benefits of Employee Advocacy?
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The document discusses how society is transitioning from an industrial society to a new "Society 3.0" driven by digital technologies. Some of the key aspects of this new society mentioned include the rising importance of cities over countries, access over ownership, sharing economies, and more self-organization and connectivity between people. The concept of a "Serendipity Machine" is introduced to help facilitate unexpected but valuable connections between people in this new digital world.
The document discusses how society is transitioning to a new "Society 3.0" driven by the digital revolution. Some key aspects of this new society include cities becoming more important than countries, connected people becoming more important than organizations, and access being more important than ownership. The sharing economy is highlighted as an example of this transition, with references to companies like Airbnb and the growing importance of sharing over ownership. The concept of a "Serendipity Machine" is introduced to help facilitate unexpected but valuable connections between people.
BOVAG winnen is meedoen (Vincent Ariëns)Seats2meetcom
The document discusses how society is changing and moving from an industrial society to a new Society 3.0 driven by digital revolution. Key aspects of this new society include cities becoming more important than countries, connected people becoming more important than organizations, and access being more important than ownership. This is enabling trends like sharing economy, maker movement, and coworking spaces that emphasize open sharing over privacy and social capital over monetary capital. The document promotes immersing oneself in this emerging new society.
It ain’t hip happening or hot (extended for Oil City)Kelley Beeson
This document discusses the need for libraries to better meet the needs and expectations of their patrons and communities in the digital age. It provides examples of how some libraries are innovating their services and spaces to become more accessible, engaging, experiential and community-focused by embracing new technologies, hosting creative programs, partnering with local organizations, and making their resources easily available online and through mobile apps. The document advocates that libraries shift from just being places of information to becoming sites of collaboration, creation and experiences tailored to their specific communities.
"Forget Hiring, Start A Movement, Unicorns Will Notice!" by Mayel De Bornio...HiringUnicorns
This document summarizes the key points in starting a movement or organization focused on building a "Universal Translator" powered by people. It outlines strategies for growing the movement from initial onlookers to fans, participants, ambassadors, and ultimately team members. This includes having a bold vision and social values, being transparent, meeting with communities, and gaining recognition through awards. It also discusses approaches for hiring globally and remotely, emphasizing happiness, independence, self-learning, generalist skills, building relationships, and test driving potential hires on small projects before fully committing.
How to Sell Out Your Event in 10 MinutesEventbrite
Watch the recorded webinar: https://www.eventbrite.com/blog/academy/how-to-sell-out-your-event-in-10-minutes/
Are you consistently selling out your events? Hitting your sales goals? Get the best practices from an event that recently sold out 3,500 tickets in ten minutes.
Airbnb connects people to activities and accommodations around the world. Their hosts offer travelers unique opportunities to discover destinations like a local. Their mission is to create a world where anyone can belong anywhere. Their vision and values center around championing the mission, being caring hosts, simplifying the experience, paying attention to details, and being driven entrepreneurs who embrace adventure and help people grow. Their branding tells the story of the company through their "Belo" symbol representing welcoming hospitality. They innovate new products and services to adapt to shifts in more flexible travel.
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
The Publishers Survival Kit - or - the 101 Digital eBook Strategy KitJohn Passy
The publishing industry is hit hard by a Digital Tsunami. Like the Music industry, like Video distribution and like physical bookshops... the whole market got turned upside down.
This 101 survival kit indicates how publishers should adapt and implement critical change to survive as eBooks will be ruling the world in the very near future.
The document discusses how digital fundraising is changing and organizations need to adapt. Global internet and social media usage is rising significantly. Organizations used to spend more time promoting themselves but now need to focus on building great services first. Successful recent fundraising campaigns utilized social media like Facebook in new ways rather than traditional methods. To be effective, organizations will need to embrace changes in technology and focus on their core missions rather than just maintaining the status quo.
These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.
BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn't have remembered half this stuff.
1) Know your audience and speak to them in a way they can understand by understanding their goals, context, and preferences.
2) Test assumptions about your audience through A/B testing, surveys, and by challenging your own assumptions.
3) Create content that guides users to take desired actions through clear value propositions, emotional appeals, and directing attention on the page.
The document discusses how society is transitioning from an industrial society to a new Society 3.0 driven by digital revolution. Key aspects of this new society include cities becoming more important than countries, connected people becoming more important than organizations, and access being valued over ownership. Professionals will increasingly work independently and connectivity through sharing resources will be important.
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
8 Easy Ways To Motivate Yourself To Write Papers IAnna Page
The document discusses the challenges facing Canadian Chemical, a construction materials company, as the US housing market downturn has led more companies to focus only on low bids instead of quality. As the Vice President of Sales, TJ Wood must determine how Canadian Chemical can better generate sales and remain competitive against companies offering cheaper products, as the overall industry shifts away from quality. The summary reviews Canadian Chemical's sales, expenses, and financials to identify changes needed to stay relevant as a top seller.
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How do you best leverage the network power of your employees and enable them to become promoters of your brand and company? What is the right strategy, instruments and benefits of Employee Advocacy?
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This presentation gives a subjective overview and outlook on the state and future of Talent Attraction.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
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Zielgruppe Generation Y - Wie sieht das Apartmenthotel der Zukunft aus?
1. DIE NEUE ARBEITSFREIHEIT –
GENERATION Y ALS UNENTDECKTE ZIELGRUPPE
Christoph Fellinger | Juni 2015 | RecruitingGenerationY.com
2. "You only have stores because there was no Internet.
But that does not mean there is a right to have a store.
(…) What you fear will come much faster!"
Oliver Samwer, Rocket Internet
Consumer Goods Forum 2014:
3. 1.Die Generation Y arbeitet anders
2.Die Generation Y lebt anders
3.Die Generation Y bucht und gastiert anders
WILL SIE 2020 NOCH IN APARTMENT HOTELS WOHNEN?
4. DIE GENERATION Y ARBEITET ANDERS
Fluide Organisationen
Fachkräftemangel
Projektorientierung
Co-Working
DIE GEN Y KANN SICH AUSSUCHEN WO UND WIE SIE ARBEITET.
5. DIE GENERATION Y LEBT ANDERS
„Why own?“
„Everything social.“
„Work life Blending“
DIE GEN Y SIND DIGITAL UND SOZIAL JUNKIES.
6. DIE GENERATION Y BUCHT UND GASTIERT ANDERS
Google x Amazon = normal
Buchen mit Netzwerk
Events und Design
DIE GEN Y SIND ANSPRUCHSVOLL – DIGITAL UND REAL.
8. THIS IS YOUR ENEMY!
Nicht weil sie digital sind – sondern weil sie die Zielgruppe der Zukunft ansprechen.
9. THIS IS YOUR ENEMY!
Nicht weil sie digital sind – sondern weil sie die Zielgruppe der Zukunft ansprechen.
10. “Through Airbnb, I have co-occupied apartments with people from all different parts of the world, people with
different languages, foods, religions, and many other things. Those people are now some of my closest friends
and people whom I constantly miss and wish I could spend more time with. We have shared great moments and
amazing discussions, such that I have shared the memories and stories a bazillion times after coming home to
my friends and family.“
11. “Through Airbnb, I have co-occupied apartments with people from all different parts of the world, people with
different languages, foods, religions, and many other things. Those people are now some of my closest friends
and people whom I constantly miss and wish I could spend more time with. We have shared great moments and
amazing discussions, such that I have shared the memories and stories a bazillion times after coming home to
my friends and family.“
12. DER GENERATION Y GEFÄLLT AN…
airbnb
• Günstige Preise
• Persönlicher Anschluss
• Einfache Buchung mit „social“ Elementen
Coworking spaces
• Flexibilität d. Nutzung
• Günstige Preise
• Persönlicher Kontakt
und Austausch
WARUM NICHT DIE BESTEN ELEMENTE ZUSAMMENFÜHREN?
13. „Friendfinder“ statt Concierge
Coworking Space statt Business Center
Kochevents statt Teeküche
Netzwerkabende statt Business Smalltalk
…
VERÄNDERTES ANGEBOT FÜR NEUE ZIELGRUPPE
DAS APARTMENTHOTEL 2020: WO SICH ARBEITEN UND LEBEN VERBINDET.
Wer heute darauf baut, dass sein Geschäftsmodell morgen noch funktioniert, ist in Gefahr.
Anteil an Freelancern steigt, Unternehmen reduzieren Kernbelegschaft und arbeiten vermehrt in „fluiden“ Organisationen.
Freie Auswahl für gut qualifizierte Arbeitskräfte aufgrund des demographischen Wandels und hoher Nachfrage nach Experten.
Starke Projektorientierung der Arbeit als Antwort auf immer schnellere Marktveränderungen
„Soziale“ Zusammenarbeit und Austausch als neue Arbeitskultur (Sharing, Collaboration, Coworking)
„Why own?“ - Sharing Economy anstelle von Status und Besitztum
„Everything social“: Soziale Kontakte hoch im Kurs (trotz aller Digitalität)
„Work life Blending“: Arbeitswelt und Privatleben vermischen sich
Alles Google oder was? Digitale Präsenz und Buchung ist ein Muss fürs Geschäft. Und zwar einfach und mobil.
Nicht ohne mein Netzwerk: Einbindung von sozialen Netzwerken. Auch in den Buchungsvorgang.
Brot und Spiele: der Aufenthalt muss stylisch und ein soziales Erlebnis sein