2. New Leaf is a collaborative
environment where people
gather with the intention to
work and create shared
value for the community.
work better, together
3.
4.
5.
6. To host and animate a
community hub for
collaboration,
creativity, and
co-creation that
nurtures
transformational
ideas from conception
to implementation.
M
I
S
S
I
O
N
7.
8. Lessons Learned
1. Good things take time.
2. Personality trumps
profession.
3. There are many myths
surrounding New Leaf.
10. Myth #1: It’s spelled
“Co-working”
“Coworking? You mean
what I do with my
coworkers down the
hall at the office?”
11.
12.
13.
14. Myth #2: Members only
“I didn’t know you guys were open to
the public. So anyone can just come
up here?”
“Were you serious about the
free part or were you just being
nice?”
15. GUESTS
COMMUNITY
PARTNERS
COWORKING
MEMBERS
Price
FREE
$75
-‐
$150/year
$150
-‐
$450/month
Access
A7er
12pm
A7er
12pm
All
hours
Space
Public
space
Public
space
Coworking
desk
Mee:ng
Rooms
Base
rate
Discounted
rates
Included
Internet
Guest
network
High
speed
High
speed
Coffee/Tea
✖
✖
✔
Prin:ng
✖
✖
✔
Storage
✖
✖
✔
Branding
✖
✔
✔
Yes we’re serious about the free part. Really we are...
16. Myth #3: No more rooms
at the inn
“I thought you guys
only had a few spots
left.”
17. 23
members
54
partners
15-‐20
more
members
Unlimited
We currently
have...
Coworking
Memberships
Community
Partnerships
We have
openings for...
18. “That’s where all of the
entrepreneurs hang out.”
Myth #4: New Leaf is only
for __________ people
“You guys are that hippie
sustainability organization,
right?”
“I’m too old
for that
place.”
19. New Leaf fosters the
growth of vibrant,
tight-knit, and
empowered
intergenerational
communities that
share a passion for
positive social
change.
V
I
S
I
O
N
20.
21. Video marketers
Nonprofit startups
Activists
Community organizers
Entrepreneurs
Students
Borough planners
Government officials
Designers
Developers
Engineers
Volunteers
Artists
Graphic designers
Bankers
Lawyers
Accountants
Farmers
CEO’s
Video marketers
Freelancers
Consultants
Coaches
Programmers
Architects
Homeskillers
Environmentalists
Home to independent workers and organizations
Nomad workers
22. Myth #5: panera > New leaf
“I want to tell this guy I know about
New Leaf. We’re meeting tomorrow.”
“Why don’t you meet here?”
Hits head with hand.
“Why didn’t I think of that?”
41. Myth #7: One visit is enough
“I heard about what you guys are doing.
I think it’s great and I just wanted to
come check out the space.”
“Come back again!”
Never comes back.
49. New Leaf will
flourish and
succeed only if
fully embraced
and supported by
the community.
Myth:
50.
51. I am interested in...
☐ A coworking membership ☐ Hosting
☐ A community partnership ☐ Offering programming/office hours
☐ A sponsorship
I will...
☐ Come back again! ☐ Have a meeting/event here
☐ Refer a friend ☐ Share ideas (on back)
53. www.newleafini:a:ve.org
Located
within
the
State
College
Municipal
Building
243
South
Allen
Street
Suite
337
State
College,
PA
16801
(814)206-‐7616
contact@newleafini:a:ve.org
Co-‐Director’s
Contact:
Eric
Sauder
eric.sauder@newleafiniXaXve.org
Serena
Fulton
serena.fulton@newleafiniXaXve.org