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New Leaf Initiative
Info Session
New Leaf is a collaborative
environment where people
gather with the intention to
work and create shared
value for the community.
work better, together
To host and animate a
community hub for
collaboration,
creativity, and
co-creation that
nurtures
transformational
ideas from conception
to implementation.
M
I
S
S
I
O
N
Lessons Learned
1. Good things take time.
2. Personality trumps
profession.
3. There are many myths
surrounding New Leaf.
EDITION
OVERHEARD AT
NO MYTH IS SAFE
Myth #1: It’s spelled
“Co-working”
“Coworking? You mean
what I do with my
coworkers down the
hall at the office?”	
  
Myth #2: Members only
“I didn’t know you guys were open to
the public. So anyone can just come
up here?”
“Were you serious about the
free part or were you just being
nice?” 	
  
GUESTS	
   COMMUNITY	
  
PARTNERS	
  
COWORKING	
  
MEMBERS	
  
Price	
   FREE	
   $75	
  -­‐	
  $150/year	
   $150	
  -­‐	
  $450/month	
  
Access	
   A7er	
  12pm	
   A7er	
  12pm	
   All	
  hours	
  
Space	
   Public	
  space	
   Public	
  space	
   Coworking	
  desk	
  
Mee:ng	
  Rooms	
   Base	
  rate	
   Discounted	
  rates	
   Included	
  
Internet	
   Guest	
  network	
   High	
  speed	
   High	
  speed	
  
Coffee/Tea	
   ✖	
   ✖	
   ✔	
  
Prin:ng	
   ✖	
   ✖	
   ✔	
  
Storage	
   ✖	
   ✖	
   ✔	
  
Branding	
   ✖	
   ✔	
   ✔	
  
Yes we’re serious about the free part. Really we are...
Myth #3: No more rooms
at the inn
“I thought you guys
only had a few spots
left.”
23	
  
members	
  
54	
  
partners	
  
15-­‐20	
  
more	
  
members	
  
Unlimited	
  
We currently
have...
Coworking
Memberships
Community
Partnerships
We have
openings for...
“That’s where all of the
entrepreneurs hang out.”
	
  
Myth #4: New Leaf is only
for __________ people
“You guys are that hippie
sustainability organization,
right?”
“I’m too old
for that
place.”
New Leaf fosters the
growth of vibrant,
tight-knit, and
empowered
intergenerational
communities that
share a passion for
positive social
change.
V
I
S
I
O
N
Video marketers
Nonprofit startups
Activists
Community organizers
Entrepreneurs
Students
Borough planners
Government officials
Designers
Developers
Engineers
Volunteers
Artists
Graphic designers
Bankers
Lawyers
Accountants
Farmers
CEO’s
Video marketers
Freelancers
Consultants
Coaches
Programmers
Architects
Homeskillers
Environmentalists
Home to independent workers and organizations
Nomad workers
Myth #5: panera > New leaf
“I want to tell this guy I know about
New Leaf. We’re meeting tomorrow.”
“Why don’t you meet here?”
Hits head with hand.
“Why didn’t I think of that?”
vs.
One on One Meeting Spot Face Off
Orange Room
5 to 7 people
Guests: $15/hour
Partners: $10/hour
Green Room
10-20 people
Guests: $25/hour
Partners: $15/hour
Event Space
~50 people
Guests: $50/hour
Partners: $40/hour
Myth #6: I don’t belong here
“Well, I have an office so I
can’t think of a reason for
me to spend time there.”
Coffee hours
Brown bag lunches
Roundtable discussions
Office hours
Business lunches
Myth #7: One visit is enough
“I heard about what you guys are doing.
I think it’s great and I just wanted to
come check out the space.”
“Come back again!”
Never comes back.
Salad Club
Fridays at noon
Startup Coffee
Wednesdays at 8am
Community Forums
Ongoing
Action Pitch Nights
Ongoing
Host Desk
Exchange
Program
Community Animators
Myths?
New Leaf will
flourish and
succeed only if
fully embraced
and supported by
the community.
Myth:
I am interested in...
☐ A coworking membership ☐ Hosting
☐ A community partnership ☐ Offering programming/office hours
☐ A sponsorship
I will...
☐ Come back again! ☐ Have a meeting/event here
☐ Refer a friend ☐ Share ideas (on back)
work better,
together
www.newleafini:a:ve.org	
  
	
  
Located	
  within	
  the	
  State	
  College	
  Municipal	
  Building	
  
243	
  South	
  Allen	
  Street	
  
Suite	
  337	
  
State	
  College,	
  PA	
  16801	
  
	
  
(814)206-­‐7616	
  
	
  
contact@newleafini:a:ve.org	
  
	
  
Co-­‐Director’s	
  Contact:	
  
Eric	
  Sauder 	
  	
  	
  eric.sauder@newleafiniXaXve.org	
  
Serena	
  Fulton	
  	
  	
  	
  	
  serena.fulton@newleafiniXaXve.org	
  
	
  

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New Leaf Initiative Info Session

  • 2. New Leaf is a collaborative environment where people gather with the intention to work and create shared value for the community. work better, together
  • 3.
  • 4.
  • 5.
  • 6. To host and animate a community hub for collaboration, creativity, and co-creation that nurtures transformational ideas from conception to implementation. M I S S I O N
  • 7.
  • 8. Lessons Learned 1. Good things take time. 2. Personality trumps profession. 3. There are many myths surrounding New Leaf.
  • 10. Myth #1: It’s spelled “Co-working” “Coworking? You mean what I do with my coworkers down the hall at the office?”  
  • 11.
  • 12.
  • 13.
  • 14. Myth #2: Members only “I didn’t know you guys were open to the public. So anyone can just come up here?” “Were you serious about the free part or were you just being nice?”  
  • 15. GUESTS   COMMUNITY   PARTNERS   COWORKING   MEMBERS   Price   FREE   $75  -­‐  $150/year   $150  -­‐  $450/month   Access   A7er  12pm   A7er  12pm   All  hours   Space   Public  space   Public  space   Coworking  desk   Mee:ng  Rooms   Base  rate   Discounted  rates   Included   Internet   Guest  network   High  speed   High  speed   Coffee/Tea   ✖   ✖   ✔   Prin:ng   ✖   ✖   ✔   Storage   ✖   ✖   ✔   Branding   ✖   ✔   ✔   Yes we’re serious about the free part. Really we are...
  • 16. Myth #3: No more rooms at the inn “I thought you guys only had a few spots left.”
  • 17. 23   members   54   partners   15-­‐20   more   members   Unlimited   We currently have... Coworking Memberships Community Partnerships We have openings for...
  • 18. “That’s where all of the entrepreneurs hang out.”   Myth #4: New Leaf is only for __________ people “You guys are that hippie sustainability organization, right?” “I’m too old for that place.”
  • 19. New Leaf fosters the growth of vibrant, tight-knit, and empowered intergenerational communities that share a passion for positive social change. V I S I O N
  • 20.
  • 21. Video marketers Nonprofit startups Activists Community organizers Entrepreneurs Students Borough planners Government officials Designers Developers Engineers Volunteers Artists Graphic designers Bankers Lawyers Accountants Farmers CEO’s Video marketers Freelancers Consultants Coaches Programmers Architects Homeskillers Environmentalists Home to independent workers and organizations Nomad workers
  • 22. Myth #5: panera > New leaf “I want to tell this guy I know about New Leaf. We’re meeting tomorrow.” “Why don’t you meet here?” Hits head with hand. “Why didn’t I think of that?”
  • 23. vs. One on One Meeting Spot Face Off
  • 24. Orange Room 5 to 7 people Guests: $15/hour Partners: $10/hour
  • 25.
  • 26. Green Room 10-20 people Guests: $25/hour Partners: $15/hour
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Event Space ~50 people Guests: $50/hour Partners: $40/hour
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Myth #6: I don’t belong here “Well, I have an office so I can’t think of a reason for me to spend time there.”
  • 38. Coffee hours Brown bag lunches Roundtable discussions Office hours Business lunches
  • 39.
  • 40.
  • 41. Myth #7: One visit is enough “I heard about what you guys are doing. I think it’s great and I just wanted to come check out the space.” “Come back again!” Never comes back.
  • 49. New Leaf will flourish and succeed only if fully embraced and supported by the community. Myth:
  • 50.
  • 51. I am interested in... ☐ A coworking membership ☐ Hosting ☐ A community partnership ☐ Offering programming/office hours ☐ A sponsorship I will... ☐ Come back again! ☐ Have a meeting/event here ☐ Refer a friend ☐ Share ideas (on back)
  • 53. www.newleafini:a:ve.org     Located  within  the  State  College  Municipal  Building   243  South  Allen  Street   Suite  337   State  College,  PA  16801     (814)206-­‐7616     contact@newleafini:a:ve.org     Co-­‐Director’s  Contact:   Eric  Sauder      eric.sauder@newleafiniXaXve.org   Serena  Fulton          serena.fulton@newleafiniXaXve.org