This document discusses how hotels can embrace the "zeitgeist" or prevailing intellectual trends of their time. It provides examples of how Ace Hotels and Hotel Missoni have partnered with other brands to enhance their cultural appeal and guest experience. By collaborating with lifestyle brands like Converse, Ace Hotels offers guest-focused products throughout their stay. Hotel Missoni similarly partnered with fashion brand Missoni to blend their signature patterns into the interior design. Both approaches aim to make guest stays memorable by associating the hotel experience with broader cultural trends and partnerships.
Vai al mio blog TSM CONSULTING TOURISM DISCUSS
http://discuss.tsmconsulting-barcelona.com
Hotel Branding Strategy: Powerfun tool to position hotel effectively in the market
Strategie di branding alberghiero: Potente strumento per il posizionamento dell'albergo sul mercato
Estrategia de branding hotelero: herramienta eficaz de posicionamiento del hotel en el mercado
International seminar in Tourism Branding Strategy - Tehran, June 9-10, 2010 - Tehran Trading Center
Organized by: Marcopolo Tourism Training Center
Dimitris Cosvogiannis aka Dimitris Kosvogiannis can speak seven different languages fluently. This makes it easy for him to communicate with guests in their native language, and makes international travelers feel more at home when visiting one of his hotel properties. He is quick to converse with guests, easing their minds about any traveling woes. Explore @ https://www.crunchbase.com/person/dimitris-kosvogiannis
Vai al mio blog TSM CONSULTING TOURISM DISCUSS
http://discuss.tsmconsulting-barcelona.com
Hotel Branding Strategy: Powerfun tool to position hotel effectively in the market
Strategie di branding alberghiero: Potente strumento per il posizionamento dell'albergo sul mercato
Estrategia de branding hotelero: herramienta eficaz de posicionamiento del hotel en el mercado
International seminar in Tourism Branding Strategy - Tehran, June 9-10, 2010 - Tehran Trading Center
Organized by: Marcopolo Tourism Training Center
Dimitris Cosvogiannis aka Dimitris Kosvogiannis can speak seven different languages fluently. This makes it easy for him to communicate with guests in their native language, and makes international travelers feel more at home when visiting one of his hotel properties. He is quick to converse with guests, easing their minds about any traveling woes. Explore @ https://www.crunchbase.com/person/dimitris-kosvogiannis
GHA INTERNATIONAL (PTY) LTD is an Architectural and Design practice based in Bryanston, Sandton, South Africa that focuses its attention across an African and International spectrum.
Discover how our vision is to deliver outstanding return on investment with a brand collection that fights against uniformity, celebrates independence, and does business like no other hotel franchise.
In a brief overview we specialize in the manufacture and installation of shopfitting for retail stores.
We operate out of a 6000sqm factor in Port Elizabeth and have installation teams around the country. We are currently a level 2 BBBEE.
Sofitel brand revitalization: A case studyAloïs Kirner
Sofitel is the only French luxury hotel brand with a presence on all 5 continents, with 120 properties. While the name sounds familiar to your traditional traveling businessman, the brand lacks recognition and consideration among Millennial globe trotters. So just for fun, here's a case study I made for a rebranding of Sofitel.
Lifestyle brandsVisit businesstraveller.com30 JUNE 2015.docxSHIVA101531
Lifestyle brands
Visit businesstraveller.com30 JUNE 2015
HOTELS
http://www.businesstraveller.com/
▲
Changing
rooms
A new breed of lifestyle hotel brands aims to help
you balance work and leisure – but are they right
for the business traveller? Jenny Southan reports
T
he world’s ten
largest hotel
chains now offer
a combined
113 brands, 31
of which didn’t exist a decade ago,
it was recently reported.
A portion of these, such as
Hyatt’s Andaz and Marriott
International’s Edition, are
“lifestyle” concepts that are
designed to appeal to urbane,
21st-century travellers – cultured,
young, tech-savvy mobile workers.
And the trend is gathering
momentum, as the number of new
brands being unveiled is reaching
a crescendo – this year there are a
flurry of arrivals, from Canopy and
Even, to Vib and Jaz in the City.
What are they? Lifestyle
properties embody a more
boutique feel than their traditional
“cookie cutter” counterparts, and
are a way for multinational chains
Visit businesstraveller.com JUNE 2015 31
Left: Marriott’s Moxy hotel at Milan Malpensa
to express a sense of individuality
and personality that people are
looking for, along with – to a
greater or lesser degree – uniform
facilities and standards of service.
They can also be differentiated
from collections of independent,
individual properties that are
being “curated” by big chains,
such as Tribute Portfolio by
Starwood and Curio by Hilton.
The modus operandi seems
to be for hotels to provide more
informal service, value for money
(although some are at the luxury
end of the spectrum), convenient
locations and a sense of place
through décor and locally sourced
produce. In the past, the fact that
brands prided themselves on
providing the same environment
whether guests were in Moscow
or Manila was a comfort –
nowadays, not everyone wants
to be so cocooned.
Travel writer Anna Hart says:
“My generation doesn’t aspire
http://www.businesstraveller.com/
Visit businesstraveller.com
to chain-hotel, five-star luxury;
we possess no brand loyalty.
There is far more social kudos in
sourcing an under-the-radar find.
Travel is still about showing off,
but we want to show off our
good taste and travel smarts,
not our salary bracket.”
A lot of it is marketing, of
course. In reality, many of the new
arrivals aren’t offering anything
wildly innovative – just more
colourful design, open-plan lobby
lounges and free wifi, for example
– but they are trying to tap into
a new mindset, which is not
necessarily a bad thing.
Parag Vohra, general manager
for hotels at Sojern, a data
platform to help brands engage
with travellers, says: “It used to
be that consistency trumped
everything, but lifestyles have
changed. If you do all this research
into changing tastes and alter the
lodging experience [accordingly],
then you should go out and have
a narrative to explain what you
have done.” He adds: “Sometimes ...
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
2. Zeitgeist Definition
“the intellectual fashion or dominant
school of thought that typifies and
influences the culture of a particular
period in time” Wikipedia
In the hotel industry: Collaborating
with other brands in order to add
equity and cultural value
4. Zeitgeist & Ace Hotels
In order to be part of the zeitgeist
culture, Ace Hotels has created a line
of lifestyle products for every point of
their guest’s journey and also
colaborates with brands such as
Converse.
Guests can purchase & buy products
in Ace’s philosophy.
5. Zeitgeist & Hotel Missoni
Collaboration between the Rezidor Hotel
Group –headed by Kurt Ritter at the
time- & the Italian fashion luxurious
brand Missoni –Rosita Missoni
6. Hotel Missoni
Aim of the collaboration: reconciling
crazy patterns and colors with the
desire to create the restful
environment of a hotel.
By putting the Missoni model into
practice in the interior design, styling
and lighting design of the hotels
8. Hotel Missoni & What guests
COULD remember home?!
To make their stay unforgettable,
customers could bring home an app
which could display some videos and
pictures.
It also could display news about the
hotel but also about the fashion brand!
It also could offer discounts!
