The ZED (Zero Defect, Zero Effect) Maturity Assessment Model aims to enhance the competitiveness of micro, small, and medium enterprises (MSMEs) in India by promoting high-quality manufacturing with minimal environmental impact. Developed by the Quality Council of India, this model encourages MSMEs to evolve through a structured assessment process, seeking continuous improvement and sustainability. The initiative aligns with the 'Make in India' campaign, providing a framework for MSMEs to achieve world-class standards and foster economic growth.