ZapCode is a color grid code that can be scanned by mobile devices using installed software. This redirects users to online content related to the unique code. There are over 17 billion possible code combinations. Advertisers can use ZapCodes on traditional media like billboards to allow users to access additional digital content when they scan the code on their phone. ZapCodes provide analytics on campaign effectiveness by measuring metrics like location and time of scans. Marketers are advised to integrate ZapCodes into their creative development and media planning processes.