SlideShare a Scribd company logo
ZAPCODE PRESENTATION
What is ZapCode ,[object Object],[object Object],[object Object],[object Object],Server interprets code and redirects user online User takes captures ZapCode on mobile handset with pre-installed software User visits mobile online site
Giving“ More” to Zappers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisers Getting “More” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pioneer Magazine - March 2007
GETTING STARTED
Standard Creative/Media Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ZapCode needs to be part of the the creative development and media planning process.
Creative Brief (Example) PERSONALIZE SHOES NIKE PROMOTES BETTER TRAINING RESULTS NIKE IS ASSOCIATED WITH OUTSTANDING ATHELETES  Customers zaps code positioned outside retail store. Customers customize sneakers and sports shoe on their mobile handsets.  Pre-defined attributes – colour, laces, swoosh placement, etc. Customers wearing Nike apparels with ZapCode can track their training performance by zapping the code after each session.  Data gathered over time gives trainers information to make changes to their exercise schedules/regimes. Customers zaps code on out-of-home advertising billboards. Customers enjoy instant access to sports content associated with the brand – basketball, soccer and running. EXAMPLE: NIKE
Media Planning LIGHT VISIBLE IMPORTANT MEDIA ELEMENTS +
Examples
Newspapers
Magazines
Out Of Home Advertising - Billboard
Out Of Home Advertising - Digital Boards
Malls - Pillar Wraps
In-Store Marketing
Bus Stop Shelters
Bus Stop Shelters
Cabs/Taxis
Subway Platform Screen Doors
Exhibitions and Seminars
Outdoor Events
Outdoor Events
Table Top
Postage Stamps (Korea)
Auction Key Strap (Korea)
Cup Noodle (Japan)
PET bottles (Japan)
 

More Related Content

Similar to ZapCode - A Top Level Overview & Examples

Zappar: Augmented Reality Entertainment
Zappar: Augmented Reality EntertainmentZappar: Augmented Reality Entertainment
Zappar: Augmented Reality Entertainment
Synecore
 
Coke OOH Proposal by Selvel
Coke OOH Proposal by Selvel Coke OOH Proposal by Selvel
Coke OOH Proposal by Selvel
Partho Roy
 
Fmc digital screens, October 2021
Fmc digital screens, October 2021Fmc digital screens, October 2021
Fmc digital screens, October 2021
Bostjan Mencigar
 
Look Presentation
Look PresentationLook Presentation
Look Presentation
Irina Podterob
 
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
Localogy
 
Designing a Personalization Go-To-Market Strategy
Designing a Personalization Go-To-Market StrategyDesigning a Personalization Go-To-Market Strategy
Designing a Personalization Go-To-Market Strategy
Association of National Advertisers
 
Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment
Crunch Simply Digital
 
Coca-Cola Partnership Deck by Joel Martin
Coca-Cola Partnership Deck by Joel MartinCoca-Cola Partnership Deck by Joel Martin
Coca-Cola Partnership Deck by Joel Martin
Joel Martin
 
Nrg Di Sign Digital Signage Solution
Nrg Di Sign Digital Signage SolutionNrg Di Sign Digital Signage Solution
Nrg Di Sign Digital Signage Solution
Ahmed Sabbour
 
Technology to improve the customer experience in stores
Technology to improve the customer experience in storesTechnology to improve the customer experience in stores
Technology to improve the customer experience in stores
Digiworks Spain
 
4 digital kites media strat detailed
4 digital kites    media strat detailed4 digital kites    media strat detailed
4 digital kites media strat detailed
Rahul Singh
 
Presentación Loni Stark, Director of Product & Industry Marketing, Adobe
Presentación Loni Stark, Director of Product & Industry Marketing, AdobePresentación Loni Stark, Director of Product & Industry Marketing, Adobe
Presentación Loni Stark, Director of Product & Industry Marketing, Adobe
IAB México
 
Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands
Balihoo Local Display Advertising  - A Field Guide for Multi-Location BrandsBalihoo Local Display Advertising  - A Field Guide for Multi-Location Brands
Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands
Balihoo, Inc.
 
ShopSavvy Ideas
ShopSavvy IdeasShopSavvy Ideas
ShopSavvy Ideas
Alexander Muse
 
SKM_Introduction_2015-email
SKM_Introduction_2015-emailSKM_Introduction_2015-email
SKM_Introduction_2015-email
Michael Seltzer
 
Caribbean digital
Caribbean digitalCaribbean digital
Caribbean digital
SANJAY SRIVASTAVA |
 
Fifty pages of my work
Fifty pages of my workFifty pages of my work
Fifty pages of my work
marketadopitova
 
Tom callaway portfolio
Tom callaway portfolioTom callaway portfolio
Tom callaway portfolio
Tom Callaway
 
Knowledge Partner Professionals Services Overview
Knowledge Partner Professionals Services OverviewKnowledge Partner Professionals Services Overview
Knowledge Partner Professionals Services Overview
Ashutosh Raina
 
TechMarketing
TechMarketingTechMarketing
TechMarketing
Tomer Paz
 

Similar to ZapCode - A Top Level Overview & Examples (20)

Zappar: Augmented Reality Entertainment
Zappar: Augmented Reality EntertainmentZappar: Augmented Reality Entertainment
Zappar: Augmented Reality Entertainment
 
Coke OOH Proposal by Selvel
Coke OOH Proposal by Selvel Coke OOH Proposal by Selvel
Coke OOH Proposal by Selvel
 
Fmc digital screens, October 2021
Fmc digital screens, October 2021Fmc digital screens, October 2021
Fmc digital screens, October 2021
 
Look Presentation
Look PresentationLook Presentation
Look Presentation
 
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
LSA17: Next-Gen SMB Marketing Platforms (Pinterest, Waze, Square)
 
Designing a Personalization Go-To-Market Strategy
Designing a Personalization Go-To-Market StrategyDesigning a Personalization Go-To-Market Strategy
Designing a Personalization Go-To-Market Strategy
 
Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment Demystify - Programmatic for Recruitment
Demystify - Programmatic for Recruitment
 
Coca-Cola Partnership Deck by Joel Martin
Coca-Cola Partnership Deck by Joel MartinCoca-Cola Partnership Deck by Joel Martin
Coca-Cola Partnership Deck by Joel Martin
 
Nrg Di Sign Digital Signage Solution
Nrg Di Sign Digital Signage SolutionNrg Di Sign Digital Signage Solution
Nrg Di Sign Digital Signage Solution
 
Technology to improve the customer experience in stores
Technology to improve the customer experience in storesTechnology to improve the customer experience in stores
Technology to improve the customer experience in stores
 
4 digital kites media strat detailed
4 digital kites    media strat detailed4 digital kites    media strat detailed
4 digital kites media strat detailed
 
Presentación Loni Stark, Director of Product & Industry Marketing, Adobe
Presentación Loni Stark, Director of Product & Industry Marketing, AdobePresentación Loni Stark, Director of Product & Industry Marketing, Adobe
Presentación Loni Stark, Director of Product & Industry Marketing, Adobe
 
Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands
Balihoo Local Display Advertising  - A Field Guide for Multi-Location BrandsBalihoo Local Display Advertising  - A Field Guide for Multi-Location Brands
Balihoo Local Display Advertising - A Field Guide for Multi-Location Brands
 
ShopSavvy Ideas
ShopSavvy IdeasShopSavvy Ideas
ShopSavvy Ideas
 
SKM_Introduction_2015-email
SKM_Introduction_2015-emailSKM_Introduction_2015-email
SKM_Introduction_2015-email
 
Caribbean digital
Caribbean digitalCaribbean digital
Caribbean digital
 
Fifty pages of my work
Fifty pages of my workFifty pages of my work
Fifty pages of my work
 
Tom callaway portfolio
Tom callaway portfolioTom callaway portfolio
Tom callaway portfolio
 
Knowledge Partner Professionals Services Overview
Knowledge Partner Professionals Services OverviewKnowledge Partner Professionals Services Overview
Knowledge Partner Professionals Services Overview
 
TechMarketing
TechMarketingTechMarketing
TechMarketing
 

Recently uploaded

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
ISONIKELtd
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
irhcs
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
hello960827
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
YourLegal Accounting
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 

Recently uploaded (20)

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 

ZapCode - A Top Level Overview & Examples