This presentation discusses how a group of Mexican farmers called the Zapatistas used the internet and cyber activism to take on the Mexican government. It provides examples of how the Zapatistas spread their message online, gaining international support through websites, forums and social media. This online activism helped the Zapatistas achieve recognition for their cause and pressure the Mexican government into negotiations.

1. This was a .ppt presentation I had to give for one of my classes. I thought people here on slideshare might have an interest. Peace Malcolm

2. Online activism (with a special examination of how a bunch of farmers went to cyberspace to take on the Mexican government and won!) Presentation by Malcolm Haines Student ID: 13751304 A Junkie Dolphin production

3. My interest in cyber-activism started with this picture. I grabbed it about three years ago, and it was easy to find. Now, looking for it (in order to reference it), I find it no longer exists. The obvious question is ‘has it been censored’? Does it contain too many subversive elements…? Does it represent new learnings that threaten the hegemony of the U.S. (the capacity of the internet for activism instead of economics)? Posada

11. A case study – the Zapatistas Subcommandante Marcos Map of the Chiapas region Leader of the Zapatistas Area of the rebellion

15. Social Action goes commercial… The Zapatista cause has been taken aboard by many groups and organizations (perhaps Tibet will get such luck!?). One notable group of supporters and (arguably) the greatest rock band in the world is Rage Against The Machine. They have included Zapatista related themes in their DVDs, CDs, live shows….you can even buy the revolutionary t-shirt! A very postmodern approach to spreading the message – distributed media delivering distributed messages.

19. Thank You