The consulting firm provides services in retail, marketing, and education within the sports and fashion industries in Latin America. It has experience in business development for brands like Nike and Converse. It offers three business units: 1) retail consulting, 2) sports marketing partnerships and sponsorships, 3) an education program in sports management.

2. Consulting firm in LATAM providing Retail, Marketing and Education services within the Sport and Fashion industries. Mission: Connect Brands to opportunities in Sports and Fashion. Values: Professionalism, honesty, flexibility and dynamism. Executive Summary

3. Solid academic background: MBA by IE (Spain) and MBS (Australia), Industrial Engineering Bachelor by ULIMA (Peru). 10 years of professional experience in Europe, US and Latin America within Business Development functions in the Sports and Fashion Industry (Nike Inc, Converse Inc). Member of the CIES/FIFA University Network. Management Team Sebastian Rubio (Peruvian/British citizen ) - GM

4. Fashion Industry: Growing market. Higher consumption due to raising middle class with more access to credit. Distribution evolving. More Direct to Consumer channels (Concept Stores, Internet) and appearance of new Retail formats (open malls, strip centers, etc). Informed and globalized consumer. Hates being ‘sold to’ and expect so much from a brand rather than product – i.e. Grass Roots and Customized marketing actions versus traditional media. Market & Opportunities

5. Sports Industry: Football is the most popular sport, with predominance of global assets versus local ones. Emerging trend on Action and Motor Sports. Sports Sponsorship market still small and driven by personal rather than tangible metrics approaches. Sports Organizations lacking management skills and infrastructure . Market & Opportunities

6. Retail Market Place and Real State Management Sales Structure and Training Planning & Merchandising Marketing & Product Presentation Business Analysis & Reporting International Licensing Partner Selection Sourcing & Development Coordination Financial Reporting & Royalty collections BU - Retail

7. Partners - Retail Footwear Apparel NIKE, Inc

8. Partners - Retail Fashion High End Mainstream Sports

9. Sports Sponsorship Brand Management, revenue generating partnerships Market Intelligence: Auditing & Monitoring Sport Properties Design, Valuation and Commercialization Grass Roots Events with focus on Football and Action Sports categories. BU – Sports Marketing

10. Partners – Sports Marketing Market Studies & Auditing Law Firms Federations, Clubs, Events Media Sponsors

11. Program in Sports Management & Law Target: Clubs, Sponsors, Media, Law & Research. Modules and Structure: Management, Finance, Law, Marketing, PR, Events and Final Project. 6 months, 150 hrs of content. Deliverables: Dual Degree by CIES (FIFA & University of Neuchatel) and USMP (biggest university in Peru & owner Football Club leader) BU – Education/Academies Boca Junior Football School Target: Kids from 5 to 14 years old (Lima, Peru) Modules and Structure: 3 programs (Summer, Autumn, Spring). 8 months, 130 hrs, 1 Championship per module. Deliverables: Boca Juniors Certificate, tours to Argentina, pre selection for Club’s minor divisions.