1. “The Swazi fashion industry at a brighter and improved
perspective ”

“Leading and challenging Swaziland to producing the best
for international standards”

2. About the founder
• Sonia T Silver, student ,model and upcoming designer
• 22 year old University of Swaziland student , pursuing an
agricultural degree programme.
• Most of my interest and passion is in fashion arts
• Strong, humorous, joyous and caring personality
• Possesses incredible creativity ,self belief, good knowledge and
experience in managing a school entrepreneurship project team
and experience as a model, and believes Swaziland has much
potential – of which, these attributes are enough to make me
believe I can lead this project
• Currently in the running to win the E10 000 offered by the
SD photogenic model competition so I can use it to start
building the Swazi fashion dream

3. Brand objectives and vision
• Working towards 2022 with focus mainly on the fashion sector
• Decreasing poverty by discovering/scouting and working with
potential Swazi supermodels, fashion art designers all under
one house- the ZiSo brand
• Changing the national and international perspective of the local
fashion industry – done by improving products offered by
models and fashion arts designers , organizing trade/fashion
shows every two months for fashion models and fashion
arts(clothing and accessories) ,,and publishing Swaziland's 1st
ever most reliable and trusted fashion and fashion crafts
magazine
• Hosting workshops for fashion arts designers every month
• Hosting workshops for models every weekend

4. Some pictures for mentally
picturing the vision

5. Team plan
Sonia Silver,22
Managing Director
Ziyanda Mkhonta, 22,
fashion arts and model
manager – fashion design
degree and former model
Assistant
Sungwe Chishimba, 25,
graphic designer and
experience in events
management – degree in
Graphic design
Assistant
Photographer
Financial and marketing
manager, - must have a
qualification in accounting
skills and business marketing