Yummly's culture values transparency, communication, innovation, efficiency, collaboration, humility and accountability. They seek to create a continuous feedback loop, hire top talent across functions, emphasize action over process, empower employees for informed decision making, and regularly challenge themselves to disrupt their own status quo. Their vision is to create personalized experiences that simplify cooking and build relationships with users globally.

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Yummly Culture
Our Recipes For Success

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On the Menu
Our Vision
Our Culture
Our Values
We Seek to
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08 Create a continuous, improving, feedback loop
10 Build a “Dream Team” of cross-functional superstars
13 Reinforce action over words
15 Empower informed decision making
17 Continue to evolve with a bias towards disrupting ourselves
Y U M M L Y C U L T U R E

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• We create magical, personalized experiences that simplify the cooking
process for our users.
• Reaching over 30 million global users is a good start, but with integrated
software and appliances in our future, we will guide and improve life in the
kitchen for everyone worldwide one day.
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Our Vision

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Our Culture
Our culture is how we work collaboratively as a team to serve our users and
grow. While developed more organically than deliberately, culture has been
instrumental to our success and we seek to improve it further as we grow.
Y U M M L Y C U L T U R E
Like many companies, we strive to hire the best and we value integrity,
excellence, respect, and collaboration.
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Our Culture
Y U M M L Y C U L T U R E
What is unique and special about Yummly is how much we:
• encourage independent decision-making
• share information
• work cross-functionally
• advocate for inclusive behaviors
• focus heavily on driving a stunning user experience
• are respectfully candid with each other
• keep only highly effective people
• avoid rules and unnecessary process
• encourage trial & error and making mistakes that lead to learning
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Our Values
Included in this deck are our real values, the specific
behaviors and skills we care about most. The more
these sound like you, and describe people you want to
work with, the more likely you will thrive at Yummly.
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Transparency
Y U M M L Y C U L T U R E
• You share early and often to provide concise but comprehensive context
• You say what you think, when it’s in the best interest of Yummly, even if it is uncomfortable
• You provide candid, timely feedback to colleagues by sharing constructive feedback in private and praise in public
• You promptly bubble up issues and risks to the company to the appropriate audience, and propose solutions to resolve
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Communication
• You are concise and articulate in meetings, speeches, and writing
• You listen well and seek to understand before reacting
• You maintain calm poise in stressful situations to draw out the clearest thinking
• You openly ask questions and challenge assumptions of others to get to the best results
• You adapt your communication style to work well with people who may not share your communication style,
technical understanding, or language
• You think strategically, and can articulate what you are, and are not, trying to do
• You promptly share when you need help from others

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Big Bets
• You thrive on change and have a hunger to invent the future versus
living in the status quo
• You consistently challenge prevailing assumptions, suggest better
approaches, and find revolutionary solutions
• You understand we are only limited by our imagination, comfort in
status quo, and fear of failure
• You learn rapidly and eagerly and act upon your learnings by taking on
“meaty” challenges
• You err on giving others more responsibility and assume they will rise
to the occasion
• You bias towards making decisions based on the long-term to
minimize incrementalism
• You are tenacious, optimistic and have confidence to take on work
outside your comfort zone

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Lean-Ness
• You are good at quickly using data to inform your intuition
• You fail early and iterate often by “building to think” versus extensive research/analysis
• You make wise decisions despite ambiguity with intuition and triangulation
• You find creative ways to accomplish tasks without defaulting to increasing spend or resources
• You work with the appropriate resolution for the task
• You identify root causes, and get beyond treating symptoms
• You are judicious with other’s time and minimize time absorbing activities
• You keep us nimble by minimizing complexity and finding time to simplify
• You focus on results over process to maximize your impact on Yummly

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Collaboration
• You believe that innovation occurs at the intersection of disciplines and seek out cross-functional efforts
• You work effectively with people of diverse backgrounds and cultures
• You nurture and embrace differing perspectives to make better decisions
• You actively educate others to maximize mutual empathy and a shared language for discussion
• You focus on talent and our values, rather than a person’s similarity to yourself
• You recognize we all have biases, and work to grow past them
• You seek to collectively get to the best result of the group and don’t push your own agenda/idea
• You create safe environments for conversation and protect individuals being marginalized
• You are not a jerk and don’t tolerate jerks in the workplace
• You value your colleagues’ time more than yours. When calling a meeting or asking for help or feedback on a project, you
prepare materials, formulate questions, and think through tradeoffs: you spend more time so that your colleagues you are
asking for help will spend less.

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Selflessness
• You take responsibility for your actions and give credit to others
• You seek what is best for Yummly, rather than what is best for yourself or your group
• You are open-minded in search of the best ideas
• You make time to help and make your colleagues better
• You share information openly and proactively
• You are quietly confident and openly humble
• You seek to win as a team and not as an individual
• You inspire others with your thirst for excellence
• You care intensely about the success of our users, Yummly, and Whirlpool (in that order)

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Accountability
• You admit mistakes freely and openly, acknowledging that this is a learning moment for everyone.
• You follow through with what you say by accomplishing amazing amounts of important work
• You demonstrate consistently strong performance so colleagues can rely upon you
• You are known for candor, authenticity, transparency, and being non-political
• You treat people with respect independent of their status or disagreement with you
• You take responsibility for your own health and wellbeing, and know that the best “you” is one that is rested,
healthy, balanced, and recharged

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Creating a Continuous,
Improving, Feedback Loop
One area, as a company, that we seek to continuously improve upon is our
ability to give and receive feedback.
We believe we will learn faster and be better if we can make giving and
receiving feedback less stressful and a more normal part of work life.
Feedback needs to be a continuous part of how we communicate and
work with one another versus an occasional formal exercise.
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• Have a bias towards asking “What could I/we be doing
better?” and “What feedback have I not yet shared?”
• If you are providing feedback for others, first confirm that
the individual is open to receiving feedback at that time,
and present in a respectful and professional manner.
• Default to providing feedback (if for an individual) in a
one-on-one setting rather than in front of others.
Y U M M L Y C U L T U R E
What feedback
have I not yet
shared?
Here are some thoughts on feedback:

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Creating a
Dream Team at
Yummly
We as a company seek to create a
“Dream Team”. One where every
colleague is extraordinary at what they
do and are highly effective collaborators.
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Our version of the great workplace is a
Dream Team in pursuit of ambitious
common goals. It is on such a team that
you learn the most, perform your best
work, improve the fastest, accomplish
the most, and have the most fun.

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Action Speaks Louder than Words
• We try to create the sense of ownership, responsibility and initiative so that this
behavior comes naturally.
• Our goal is to inspire people to take action on their own, be self-starters, and be
rewarded for their action with trust and support.
• We trust our teams to do what they think is best for Yummly — giving them lots of
freedom, power, and information in support of their decisions.
• This gives our high performing dream team the ability to push boundaries, feel
empowered, with maximum context, without cumbersome process and politics.
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• There are a few important exceptions to employee freedom and limited process. We are
strict about ethical topics, personal HR matters, safety, and some financial issues.
• In general, freedom and rapid recovery is better than trying to prevent error.
• Our big threat over time is lack of innovation, so we should be relatively error tolerant and
take action. Rapid recovery is possible if people have great judgment.
We are dedicated to constantly increasing employee freedom so that
people can more easily take action and drive results.
Action Speaks Louder than Words

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Empowered and
Informed Decision Making
• We want employees to be great independent
decision makers, and to only consult their manager
when they are unsure of the right decision.
• The leader's job at every level is to set clear
context so that others have the right information to
make generally great decisions.
• We do not subscribe to top-down innovation
models because we believe we are most effective
and innovative when employees own decisions.
• We strive to develop empowered and informed
decision-making throughout our company.
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Empowered and
Informed Decision
Making
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Let’s Evolve
Together
We do not seek to preserve our culture — we seek to improve it.
Every person who joins us helps to shape and evolve the culture
further. We find new ways to accomplish more together. At
Yummly, very little is precious, and we invite all of our employees
to consistently question the status quo. We’d rather disrupt
ourselves than let a competitor take the lead.

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In Summary
Y U M M L Y C U L T U R E
Yummly Vision
Yummly creates magical, personalized, simple
experiences that guide success in the kitchen and build
lasting relationships with our users.
We Value
• Transparency
• Communication
• Big Bets
• Lean-ness
• Collaboration
• Selflessness
• Accountability
We Seek to
Create a continuous, improving, feedback loop
Build a “Dream Team” of cross-functional superstars
Reinforce action over words
Empower informed decision making
Continue to evolve with a bias towards disrupting ourselves

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©2017 Yummly