If Oscar® were a person...
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In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.
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The Millennial Generation Rules
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Y&R Presents: Brand Madness
In honor of the NCAA® March Madness Tournament, Y&R created its own tournament using our proprietary BrandAsset® Valuator (BAV®) database.
BAV® is the world’s longest running quantitative study of brand—actively tracking more than 3,500 brands among more than 16,000 adults in the United States every year. The study provides an empirical and historically validated demonstration of how brands grow and decline, and ultimately impact the financial performance of their businesses.
We took 64 iconic American brands, 16 from each region, and had them face-off against one another.
Recommended
The Millennial Generation Rules
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Y&R Presents: Brand Madness
In honor of the NCAA® March Madness Tournament, Y&R created its own tournament using our proprietary BrandAsset® Valuator (BAV®) database.
BAV® is the world’s longest running quantitative study of brand—actively tracking more than 3,500 brands among more than 16,000 adults in the United States every year. The study provides an empirical and historically validated demonstration of how brands grow and decline, and ultimately impact the financial performance of their businesses.
We took 64 iconic American brands, 16 from each region, and had them face-off against one another.
F ck the excuses
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Topic: North Texas | Ex-Im Bank Success Stories
Joining the NTC for a free Topic: North Texas webinar presented by Verizon on August, 13, 2014, Kelly Kemp of the U.S. Export-Import Bank and David Ickert of Air Tractor discuss the bank and provide a successful case study.
The U.S. Export-Import Bank (Ex-Im Bank) is a vital export finance tool that supports local businesses at no cost to American taxpayers. The bank allows U.S. companies and workers to compete on a level playing field against our foreign competitors that receive extensive support from their own respective export credit agencies.
Since the 2008 financial crisis, the Ex-Im Bank has helped more than I,200 Texas companies finance more than $l9 billion in exports - more than any other state - in areas such as energy, technology and heavy manufacturing.
Air Tractor, based in Olney, Texas, has been producing agricultural aircraft for more than 50 years.
Topic: North Texas | Innovating Ideas for Air Quality Improvement
On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality.
Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program.
During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.
Think opposite
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Design until you bleed
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Actions speaks louder than meetings
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Topic: North Texas | Ozone and The Clean Air Act
In conjunction with Air North Texas's Clean Air Action Day on Friday, June 27, 2014, the North Texas Commission and the Clean Air Texas Initiative presented this special Topic: North Texas Webinar about ozone in North Texas and the Clean Air Act. This was the third in a special series of webinars during the summer (2014) about ozone and regional air quality.
Last summer (2013), our region's ozone level was 87 parts per billion (ppb), which is still too high to pass the EPA's standard of 75 ppb. Consequently, the Clean Air Act requires the State of Texas to draft a "State Implementation Plan" (SIP) which details specific actions that the state intends to take to bring our ozone levels down to an acceptable level. Although a complex and daunting document, the SIP impacts North Texas in countless ways, from power plants to how we fill up our cars.
Chris Klaus and Mindy Mize are two of North Texas's most respected leaders on air quality planning and are helping to draft the next SIP for the Dallas-Fort Worth area. Their program will provide insight into the air quality regulatory process and how this next round of ozone planning will impact North Texas.
Topic: North Texas | Rethink Prison
On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison.
Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime.
For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions.
The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.
Accelerating the Economy at High Speed
Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!
The Business of Clean Air
Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.
Charitable Giving with David Russell
From helping tornado victims to buying cookies from the Girl Scouts – we all are asked to support charitable causes throughout the year. Learn the answers to commonly asked questions surrounding charitable giving from David Russell who directed charitable giving in Texas for one of America’s largest corporations for more than 20 years.
Topic: North Texas | Millennials as Adults
On February 4, 2015, the North Texas Commission's Marketing Events Manager and Millennial-in-Residence, Britton Cunningham, shared statistical insights into the millennial generation as they struggle finding themselves in adulthood. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
Green Space with Robert Kent
Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.
Topic: North Texas | Who Cares? The Data Behind Voter Apathy
The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham.
Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY?
Key Insights into Voter Apathy:
• Deep-dive into the millennial generation
• Compare and contrast various demographics
• Dissect voting trends in Texas and the U.S.
• Discuss opportunities for engagement
Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.
Topic: North Texas | Ozone in North Texas: Opportunities for Improvement
Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26.
The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations.
Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards.
Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.
De escalating Workplace Conflict
If you manage people or processes, you most likely experience near constant workplace conflict. From warring egos to workplace stress and heavy workloads, the American workplace is wrought with conflict. Yet, few managers receive any training in conflict management and dispute resolution. This lack of effective conflict management skills in the workplace is costing corporations approximately $359 billion in paid hours. It doesn’t have to be this way. Robyn Short, a mediator, facilitator and conflict management trainer, will share insights and approaches that will illuminate paths to peace in your work environment.
Y&R TAKEAWAYS FROM SXSW 2018
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
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F ck the excuses
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Topic: North Texas | Ex-Im Bank Success Stories
Joining the NTC for a free Topic: North Texas webinar presented by Verizon on August, 13, 2014, Kelly Kemp of the U.S. Export-Import Bank and David Ickert of Air Tractor discuss the bank and provide a successful case study.
The U.S. Export-Import Bank (Ex-Im Bank) is a vital export finance tool that supports local businesses at no cost to American taxpayers. The bank allows U.S. companies and workers to compete on a level playing field against our foreign competitors that receive extensive support from their own respective export credit agencies.
Since the 2008 financial crisis, the Ex-Im Bank has helped more than I,200 Texas companies finance more than $l9 billion in exports - more than any other state - in areas such as energy, technology and heavy manufacturing.
Air Tractor, based in Olney, Texas, has been producing agricultural aircraft for more than 50 years.
Topic: North Texas | Innovating Ideas for Air Quality Improvement
On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality.
Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program.
During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.
Think opposite
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Design until you bleed
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Actions speaks louder than meetings
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Topic: North Texas | Ozone and The Clean Air Act
In conjunction with Air North Texas's Clean Air Action Day on Friday, June 27, 2014, the North Texas Commission and the Clean Air Texas Initiative presented this special Topic: North Texas Webinar about ozone in North Texas and the Clean Air Act. This was the third in a special series of webinars during the summer (2014) about ozone and regional air quality.
Last summer (2013), our region's ozone level was 87 parts per billion (ppb), which is still too high to pass the EPA's standard of 75 ppb. Consequently, the Clean Air Act requires the State of Texas to draft a "State Implementation Plan" (SIP) which details specific actions that the state intends to take to bring our ozone levels down to an acceptable level. Although a complex and daunting document, the SIP impacts North Texas in countless ways, from power plants to how we fill up our cars.
Chris Klaus and Mindy Mize are two of North Texas's most respected leaders on air quality planning and are helping to draft the next SIP for the Dallas-Fort Worth area. Their program will provide insight into the air quality regulatory process and how this next round of ozone planning will impact North Texas.
Topic: North Texas | Rethink Prison
On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison.
Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime.
For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions.
The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.
Accelerating the Economy at High Speed
Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!
The Business of Clean Air
Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.
Charitable Giving with David Russell
From helping tornado victims to buying cookies from the Girl Scouts – we all are asked to support charitable causes throughout the year. Learn the answers to commonly asked questions surrounding charitable giving from David Russell who directed charitable giving in Texas for one of America’s largest corporations for more than 20 years.
Topic: North Texas | Millennials as Adults
On February 4, 2015, the North Texas Commission's Marketing Events Manager and Millennial-in-Residence, Britton Cunningham, shared statistical insights into the millennial generation as they struggle finding themselves in adulthood. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
Green Space with Robert Kent
Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.
Topic: North Texas | Who Cares? The Data Behind Voter Apathy
The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham.
Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY?
Key Insights into Voter Apathy:
• Deep-dive into the millennial generation
• Compare and contrast various demographics
• Dissect voting trends in Texas and the U.S.
• Discuss opportunities for engagement
Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.
Topic: North Texas | Ozone in North Texas: Opportunities for Improvement
Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26.
The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations.
Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards.
Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.
De escalating Workplace Conflict
If you manage people or processes, you most likely experience near constant workplace conflict. From warring egos to workplace stress and heavy workloads, the American workplace is wrought with conflict. Yet, few managers receive any training in conflict management and dispute resolution. This lack of effective conflict management skills in the workplace is costing corporations approximately $359 billion in paid hours. It doesn’t have to be this way. Robyn Short, a mediator, facilitator and conflict management trainer, will share insights and approaches that will illuminate paths to peace in your work environment.
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Topic: North Texas | Innovating Ideas for Air Quality Improvement
Topic: North Texas | Innovating Ideas for Air Quality Improvement
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Topic: North Texas | Who Cares? The Data Behind Voter Apathy
Topic: North Texas | Ozone in North Texas: Opportunities for Improvement
Topic: North Texas | Ozone in North Texas: Opportunities for Improvement
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Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Trends with Tension 2017
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
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Chief Strategy Officer of Y&R Health, Belle Frank, provides useful insights into the ageing population.
Y&R's SXSW Takeaways 2017
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
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BrandZ Report Spotlight on Mongolia 2016
Mongolia is a country better known for its vast wilderness and harsh climate than its business potential, but a growing number of international brands are warming to this fast-growth market – and with good reason.
7 Days Out: Yangon, Myanmar
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
Trends with Tension 2015 - Asia
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. 2015 Asia Trends with Tension report takes on an array of topics from women to craftsman to culture.
12 Snapshots from SXSWi 2016
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Trends with Tension 2016: North America
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress
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For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Highlights from WPP's Stream (Un)Conference 2015
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
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There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
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Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Living Brands
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
Brand Tensity: Opposites Attract
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
Feliz Cinco de Mayo!
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico.
Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.
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Tom Selleck Net Worth: A Comprehensive Analysis
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
240529_Teleprotection Global Market Report 2024.pdf
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
This Is The First All Category Quiz That I Made
This includes all the major quiz categories and a few questions from each !
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Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Scandal! Teasers June 2024 on etv Forum.co.za
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
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Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
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Wednesday, 12 June 2024
Episode 54
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Thursday, 13 June 2024
Episode 55
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Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
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Monday, 24 June 2024
Episode 62
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Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
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Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
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哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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A TO Z INDIA Monthly Magazine - JUNE 2024
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Reimagining Classics - What Makes a Remake a Success
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
The Evolution of Animation in Film - Mark Murphy Director
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
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Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
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If Oscar® were a person...
- 1. If Oscar were a person... R Vogue Porsche Dom P Chanel Waldorf Astoria WSJ Esquire Alfa Romeo Remy Martin Gucci St. Regis Amazon US Weekly Ferrari Skinny Girl Victoria’s Secret Caesars Twitter Cosmo Lexus Skyy Vodka Steve Madden Mirage Hulu Food & Wine Magazine Aston Martin Stella Artois Hermes Renaissance hotels Pandora Rolling Stone Mini Cooper Jagermeister Anthropologie Virgin Atlantic YouTube Entertainment Weekly Chevrolet Miller Gap Holiday Inn Instagram In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities. Rich and Fabulous Old Money Upper Class and Glamorous Suave and Stylish European Daring and Intelligent Affluent Young Party Player Energetic and Social Hip Young Professional Stylish and Dynamic Refined and Cultured Foodie Original and Straightforward Edgy and Casual Hipster Progressive and Carefree Regular American Joe Friendly and Down-to-Earth Y&R’s BrandAsset™ Valuator (BAV®) is the world’s largest database and model on brands. The BAV® model enables us to evaluate 50,000 brands globally on equity, loyalty, and imagery dimensions. POWERED BY: