Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
In conjunction with Air North Texas's Clean Air Action Day on Friday, June 27, 2014, the North Texas Commission and the Clean Air Texas Initiative presented this special Topic: North Texas Webinar about ozone in North Texas and the Clean Air Act. This was the third in a special series of webinars during the summer (2014) about ozone and regional air quality.
Last summer (2013), our region's ozone level was 87 parts per billion (ppb), which is still too high to pass the EPA's standard of 75 ppb. Consequently, the Clean Air Act requires the State of Texas to draft a "State Implementation Plan" (SIP) which details specific actions that the state intends to take to bring our ozone levels down to an acceptable level. Although a complex and daunting document, the SIP impacts North Texas in countless ways, from power plants to how we fill up our cars.
Chris Klaus and Mindy Mize are two of North Texas's most respected leaders on air quality planning and are helping to draft the next SIP for the Dallas-Fort Worth area. Their program will provide insight into the air quality regulatory process and how this next round of ozone planning will impact North Texas.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality.
Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program.
During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.
Joining the NTC for a free Topic: North Texas webinar presented by Verizon on August, 13, 2014, Kelly Kemp of the U.S. Export-Import Bank and David Ickert of Air Tractor discuss the bank and provide a successful case study.
The U.S. Export-Import Bank (Ex-Im Bank) is a vital export finance tool that supports local businesses at no cost to American taxpayers. The bank allows U.S. companies and workers to compete on a level playing field against our foreign competitors that receive extensive support from their own respective export credit agencies.
Since the 2008 financial crisis, the Ex-Im Bank has helped more than I,200 Texas companies finance more than $l9 billion in exports - more than any other state - in areas such as energy, technology and heavy manufacturing.
Air Tractor, based in Olney, Texas, has been producing agricultural aircraft for more than 50 years.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
In conjunction with Air North Texas's Clean Air Action Day on Friday, June 27, 2014, the North Texas Commission and the Clean Air Texas Initiative presented this special Topic: North Texas Webinar about ozone in North Texas and the Clean Air Act. This was the third in a special series of webinars during the summer (2014) about ozone and regional air quality.
Last summer (2013), our region's ozone level was 87 parts per billion (ppb), which is still too high to pass the EPA's standard of 75 ppb. Consequently, the Clean Air Act requires the State of Texas to draft a "State Implementation Plan" (SIP) which details specific actions that the state intends to take to bring our ozone levels down to an acceptable level. Although a complex and daunting document, the SIP impacts North Texas in countless ways, from power plants to how we fill up our cars.
Chris Klaus and Mindy Mize are two of North Texas's most respected leaders on air quality planning and are helping to draft the next SIP for the Dallas-Fort Worth area. Their program will provide insight into the air quality regulatory process and how this next round of ozone planning will impact North Texas.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality.
Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program.
During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.
Joining the NTC for a free Topic: North Texas webinar presented by Verizon on August, 13, 2014, Kelly Kemp of the U.S. Export-Import Bank and David Ickert of Air Tractor discuss the bank and provide a successful case study.
The U.S. Export-Import Bank (Ex-Im Bank) is a vital export finance tool that supports local businesses at no cost to American taxpayers. The bank allows U.S. companies and workers to compete on a level playing field against our foreign competitors that receive extensive support from their own respective export credit agencies.
Since the 2008 financial crisis, the Ex-Im Bank has helped more than I,200 Texas companies finance more than $l9 billion in exports - more than any other state - in areas such as energy, technology and heavy manufacturing.
Air Tractor, based in Olney, Texas, has been producing agricultural aircraft for more than 50 years.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows.
BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows.
We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.
From helping tornado victims to buying cookies from the Girl Scouts – we all are asked to support charitable causes throughout the year. Learn the answers to commonly asked questions surrounding charitable giving from David Russell who directed charitable giving in Texas for one of America’s largest corporations for more than 20 years.
On February 4, 2015, the North Texas Commission's Marketing Events Manager and Millennial-in-Residence, Britton Cunningham, shared statistical insights into the millennial generation as they struggle finding themselves in adulthood. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
Topic: North Texas | Ozone in North Texas: Opportunities for ImprovementNorth Texas Commission
Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26.
The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations.
Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards.
Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.
The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham.
Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY?
Key Insights into Voter Apathy:
• Deep-dive into the millennial generation
• Compare and contrast various demographics
• Dissect voting trends in Texas and the U.S.
• Discuss opportunities for engagement
Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.
On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison.
Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime.
For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions.
The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.
Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.
Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.
Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!
If you manage people or processes, you most likely experience near constant workplace conflict. From warring egos to workplace stress and heavy workloads, the American workplace is wrought with conflict. Yet, few managers receive any training in conflict management and dispute resolution. This lack of effective conflict management skills in the workplace is costing corporations approximately $359 billion in paid hours. It doesn’t have to be this way. Robyn Short, a mediator, facilitator and conflict management trainer, will share insights and approaches that will illuminate paths to peace in your work environment.
Topic: North Texas | Social Entrepreneurship: Innovative Thinking to Build a ...North Texas Commission
When we think of entrepreneurs we often imagine successful business people, pitching their ideas on shark tank. However, entrepreneurial thinking can be applied not just to businesses, but to the largest challenges that face our communities.
In this Topic North Texas Webinar, Suzanne Smith of Social Impact Architects teaches you how using social entrepreneurship at any level in any organization can help us address pressing issues facing our region. If you are focused on water conservation or reaching under-served populations, there are lessons from the business community that can show us how to think creatively to best address the needs of those we serve.
Suzanne Smith, founder of Social Impact Architects, has been reshaping the business of social change for more than two decades. Harnessing the powerful force of nonprofits, foundations, socially responsible businesses, entrepreneurs and students, she pioneers meaningful and sustainable social solutions to create real, scalable impact. Author of Social TrendSpotter (@socialtrendspot), one of the sector’s top blogs according to the Huffington Post, Suzanne is frequently interviewed by regional and national media to share her expertise on social entrepreneurship and has published articles in Forbes, See Change, Nonprofit Business Advisor, Upstart and Grantmakers in Health.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Millennials have both an interest in travel and the resources to plan a trip. However, the questions remain how often are they traveling and how are they spending their money on travel? qSample conducted a survey to understand millennials' travel spending habits. We surveyed over 400 respondents on their travel spending habits and confirmed that the shifting mindset on travel directly affected how they spend and travel frequencies.
Scott Orr, Vice President, Public Affairs for Fidelity Investments and Chairman of the North Texas Commission Government Affairs Committee and Drew Campbell, President & Senior Partner for Capitol Insights for a Topic: North Texas webinar discuss the NTC’s 2017 Legislative Agenda. With the 85th Texas Legislative Session underway, Scott explains the priorities approved by our members and how we can support the continued job growth our state and region has experienced over the last several years.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows.
BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows.
We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.
From helping tornado victims to buying cookies from the Girl Scouts – we all are asked to support charitable causes throughout the year. Learn the answers to commonly asked questions surrounding charitable giving from David Russell who directed charitable giving in Texas for one of America’s largest corporations for more than 20 years.
On February 4, 2015, the North Texas Commission's Marketing Events Manager and Millennial-in-Residence, Britton Cunningham, shared statistical insights into the millennial generation as they struggle finding themselves in adulthood. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
Topic: North Texas | Ozone in North Texas: Opportunities for ImprovementNorth Texas Commission
Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26.
The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations.
Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards.
Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.
The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham.
Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY?
Key Insights into Voter Apathy:
• Deep-dive into the millennial generation
• Compare and contrast various demographics
• Dissect voting trends in Texas and the U.S.
• Discuss opportunities for engagement
Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.
On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison.
Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime.
For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions.
The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.
Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.
Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.
Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!
If you manage people or processes, you most likely experience near constant workplace conflict. From warring egos to workplace stress and heavy workloads, the American workplace is wrought with conflict. Yet, few managers receive any training in conflict management and dispute resolution. This lack of effective conflict management skills in the workplace is costing corporations approximately $359 billion in paid hours. It doesn’t have to be this way. Robyn Short, a mediator, facilitator and conflict management trainer, will share insights and approaches that will illuminate paths to peace in your work environment.
Topic: North Texas | Social Entrepreneurship: Innovative Thinking to Build a ...North Texas Commission
When we think of entrepreneurs we often imagine successful business people, pitching their ideas on shark tank. However, entrepreneurial thinking can be applied not just to businesses, but to the largest challenges that face our communities.
In this Topic North Texas Webinar, Suzanne Smith of Social Impact Architects teaches you how using social entrepreneurship at any level in any organization can help us address pressing issues facing our region. If you are focused on water conservation or reaching under-served populations, there are lessons from the business community that can show us how to think creatively to best address the needs of those we serve.
Suzanne Smith, founder of Social Impact Architects, has been reshaping the business of social change for more than two decades. Harnessing the powerful force of nonprofits, foundations, socially responsible businesses, entrepreneurs and students, she pioneers meaningful and sustainable social solutions to create real, scalable impact. Author of Social TrendSpotter (@socialtrendspot), one of the sector’s top blogs according to the Huffington Post, Suzanne is frequently interviewed by regional and national media to share her expertise on social entrepreneurship and has published articles in Forbes, See Change, Nonprofit Business Advisor, Upstart and Grantmakers in Health.
Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.
Millennials have both an interest in travel and the resources to plan a trip. However, the questions remain how often are they traveling and how are they spending their money on travel? qSample conducted a survey to understand millennials' travel spending habits. We surveyed over 400 respondents on their travel spending habits and confirmed that the shifting mindset on travel directly affected how they spend and travel frequencies.
Scott Orr, Vice President, Public Affairs for Fidelity Investments and Chairman of the North Texas Commission Government Affairs Committee and Drew Campbell, President & Senior Partner for Capitol Insights for a Topic: North Texas webinar discuss the NTC’s 2017 Legislative Agenda. With the 85th Texas Legislative Session underway, Scott explains the priorities approved by our members and how we can support the continued job growth our state and region has experienced over the last several years.
Newton’s Third Law of Physics states “For every action, there is an equal and opposite reaction” – and Y&R’s Global Planning Director Sandy Thompson has found this to be true for consumer trends, as well. She and her global planners put together "Trends with Tension," a new report that examines how emerging trends tend to have two, oppositional sides.
Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration.
This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Mongolia is a country better known for its vast wilderness and harsh climate than its business potential, but a growing number of international brands are warming to this fast-growth market – and with good reason.
Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world.
Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.”
The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K.
Read more and watch the feature produced with VICE Media here:
http://bit.ly/2cEzSWe
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. 2015 Asia Trends with Tension report takes on an array of topics from women to craftsman to culture.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from big data to PC culture to food fetishization.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Highlights from WPP's Stream (Un)Conference 2015Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®
Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico.
Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.