1. The document discusses trends in media consumption, such as the rise of online and mobile viewing.
2. It provides statistics showing increasing use of digital video recorders, video on demand, and online/mobile viewing of TV content.
3. The final section suggests that consumers want a "one stop shop" for accessing media across multiple platforms.
16. לפני מאה שנה: שעה ביום
)!( היום: 21 שעות ביום
.2
100
90
Video Games
80
Wifi
70 Outdoor Media
60 Digital Radio
Cinema
50
40 Radio Digital TV
30
Analog TV
20
10 Internet
Print
0
1900 1920 1940 1960 1980 2000 2020
Source: Carat, 2008
22. ?אלו תכנים הגולשים צורכים .4
90%
80%
70%
60%
50%
84%
76% 40%
67%
30%
49%
39% 20%
10%
0%
Subscribed to Downloaded a Read Personal Read Blogs Watched
RSS Feeds Podcast Blogs Videos Online
Source: Universal-McCann, August 2008
23. ?אלו תכנים הגולשים מייצרים .4
60%
50%
40%
43% 53% 55% 58%
30%
20%
22%
10%
0%
Uploaded Started a Blog Uploaded Wrote Created A
Videos Photos Talkbacks Profile
Source: Universal-McCann, August 2008
24. .4
!000,000,003,5 צפיות בחודש
Source: Comscore, July 2008
25. 5.
הם רוצים
שליטה מלאה
על לוח השידורים
38. Source: Nielsen, May 2008
200
180
.8
160
140
120
100
80
60
40
20
0
2-11 12-17 18-24 25-34 35-44 45-54 55-64 +65
Traditional TV Time Shifted TV
Video On the Internet Video On Mobile Phones
39.
40. One Stop Shop
שירות אחד שנותן לי הכל:
1. תוכן טלוויזיוני
2. תוכן אינטרנטי
3. תוכן ביתי