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Your opinion matters!
Kimberly Vardeman
User Experience Librarian at Texas Tech Univ.
@kimberlibrarian
1
Presentation outline
How
How can your library
get started?
What
What is User
Experience at TTU
Libraries?
Why
Why is user research
valuable?
2
1.
What is User Experience
at TTU Libraries?
3
Designing a better
library experience
How do you turn
mundane transactions
into experiences?
– Steven Bell
4Photo by Postdlf
Staffing Model
Full TTU Libraries Org. Chart
Dean of Libraries
Associate Dean for Resources
Management and Systems
UX Librarian
Senior Library
Associate
Library Associate
Student Assistant
5
A few UX methods we use
Survey
Asking users about their
preferences, expectations,
and behaviors. What do they
say they want and do?
Observation
Studying users in their
environments. What is the
actual user behavior?
Moderated usability
A user completes tasks while
observed by a moderator. We
ask them to use the “think
aloud” method and answer
questions about their
experience afterward.
6
2.
Why is user research
valuable?
7
“Never speak from a position of opinion.
Speak from a position of data.
- Phil Kortum
8
Internal reporting
Data coding allows colleagues to filter data by theme
9
External
reporting
You asked. We delivered.
Infographic connects user
research to improvements
made by departments and
teams around the library
10
Infographic created by Nora Hyman
11
External
reporting
Public webpages
share project
reports and invite
participation in user
research
3.
How to begin?
Easy ways to get started
12
Love Letters to the Library
Creative way to collect comments about the Library
13
UX Café
Students participate
in usability tests in
exchange for coffee
and snacks
14
Photo by Ryan Burns
Other strategies
▷ Campus student services survey
▷ Library Student Advisory Board
▷ Consulting frontline staff
15
““...I've participated in some usability
testing for library services. This has been
really educational for me as a student,
and it has given me the impression that
the library is doing its best to improve its
services for students..."
16
References
▷ Bell, S. (2010, Nov. 15). Fish market 101: Why not a
reference user experience. Library Journal, 135(19),
6-7.
▷ Martin, B. & Hanington, B. (2012). Universal Methods
of Design : 100 Ways to Explore Complex Problems,
Develop Innovative Ideas, and Design Effective
Solutions. Beverly, MA: Rockport Publishers.
▷ Presentation template by SlidesCarnival
17
Thanks!
Any questions?
You can find me at
kimberly.vardeman@ttu.edu
@kimberlibrarian
18

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Your Opinion Matters! Texas Library Association TCAL Sep 2019

  • 1. Your opinion matters! Kimberly Vardeman User Experience Librarian at Texas Tech Univ. @kimberlibrarian 1
  • 2. Presentation outline How How can your library get started? What What is User Experience at TTU Libraries? Why Why is user research valuable? 2
  • 3. 1. What is User Experience at TTU Libraries? 3
  • 4. Designing a better library experience How do you turn mundane transactions into experiences? – Steven Bell 4Photo by Postdlf
  • 5. Staffing Model Full TTU Libraries Org. Chart Dean of Libraries Associate Dean for Resources Management and Systems UX Librarian Senior Library Associate Library Associate Student Assistant 5
  • 6. A few UX methods we use Survey Asking users about their preferences, expectations, and behaviors. What do they say they want and do? Observation Studying users in their environments. What is the actual user behavior? Moderated usability A user completes tasks while observed by a moderator. We ask them to use the “think aloud” method and answer questions about their experience afterward. 6
  • 7. 2. Why is user research valuable? 7
  • 8. “Never speak from a position of opinion. Speak from a position of data. - Phil Kortum 8
  • 9. Internal reporting Data coding allows colleagues to filter data by theme 9
  • 10. External reporting You asked. We delivered. Infographic connects user research to improvements made by departments and teams around the library 10 Infographic created by Nora Hyman
  • 11. 11 External reporting Public webpages share project reports and invite participation in user research
  • 12. 3. How to begin? Easy ways to get started 12
  • 13. Love Letters to the Library Creative way to collect comments about the Library 13
  • 14. UX Café Students participate in usability tests in exchange for coffee and snacks 14 Photo by Ryan Burns
  • 15. Other strategies ▷ Campus student services survey ▷ Library Student Advisory Board ▷ Consulting frontline staff 15
  • 16. ““...I've participated in some usability testing for library services. This has been really educational for me as a student, and it has given me the impression that the library is doing its best to improve its services for students..." 16
  • 17. References ▷ Bell, S. (2010, Nov. 15). Fish market 101: Why not a reference user experience. Library Journal, 135(19), 6-7. ▷ Martin, B. & Hanington, B. (2012). Universal Methods of Design : 100 Ways to Explore Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. Beverly, MA: Rockport Publishers. ▷ Presentation template by SlidesCarnival 17
  • 18. Thanks! Any questions? You can find me at kimberly.vardeman@ttu.edu @kimberlibrarian 18