1. Page 1
Your network is your value
1. Your network is your value. The size of your network matters.
2. For an average Linkedin user, his social post will be exposed to 78,120 people at the 3rd degree
connections. Refer to Fig 1.
3. For an user with 100 connections, his post will be exposed to only 8,370 people at the 3rd degree,
whereas for an user with 20,000 connections, his post is likely to be seen by 1.73 million people at the
3rd degree. See Fig 2 and Fig 3.
4. This is approximately 21,000 percent more exposure compared to the user with only 100
connections!
5. My personal Linkedin account has about 22,000 connections. My humongous network enables me to
resource candidates successfully, thereby reducing cost for the company and helping the projects to
complete successfully.
6. In conclusion, your network is your value. The size of your network matters. To tap on social media,
it is crucial to build and develop a large quality network.
Disclaimer: The views and
opinions expressed in this article
are those of the author and do not
necessarily reflect the official
policy or position of any company.
2. Page 2
Exposure to
9 x 930= 8,370
connections
1%
engagement
Exposure to
930 connections
User
1
Exposure to
84 x 930= 78,120
connections
Users
9
Users
84
Fig. 1: Average network size = 930 connections
Your network is your value
1st Degree
3rd Degree
2nd Degree
1%
engagement
Disclaimer: The views and
opinions expressed in this article
are those of the author and do not
necessarily reflect the official
policy or position of any company.
3. Page 3
Exposure to
1 x 930= 930
connections
Exposure to
100 connections
User
1
Exposure to
9 x 930= 8,370
connections
Users
1
Users
9
Fig. 2: User network size = 100 connections
Your network is your value
1st Degree
3rd Degree
2nd Degree
1%
engagement
1%
engagement
Disclaimer: The views and
opinions expressed in this article
are those of the author and do not
necessarily reflect the official
policy or position of any company.
4. Page 4
Exposure to
200 x 930= 186,000
connections
Exposure to
20,000 connections
User
1
Exposure to
1,860 x 930= 1,729,800
connections
Users
200
Users
1,860
Fig. 3: User network size = 20,000 connections
Your network is your value
1st Degree
3rd Degree
2nd Degree
1%
engagement
1%
engagement
Disclaimer: The views and
opinions expressed in this article
are those of the author and do not
necessarily reflect the official
policy or position of any company.