This document discusses how libraries can improve the student experience through effective branding. It emphasizes that a library's brand should communicate a clear and unique message about what the library offers to meet student needs. Developing a brand involves defining the library's core identity and values, visually representing this message consistently through elements like logos and images, and ensuring all staff help deliver the brand. An effective brand also positions the library to collaborate with other university departments to provide services that address students' academic, social and other needs throughout their experience.