Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you.You use your personal branding to differentiate yourself from other people.

1. YOU
AS A
BRAND
1

2. Your diploma and your 4.0 GPA is not enough, too
many people share your qualifications;
to succeed,
you must differentiate by effectively
packaging yourself.

3. LIST 5 LOCAL AND INTERNATIONAL BRANDS
3
S/NO: LOCAL BRANDS INTERNATIONAL BRANDS
01
02
03
04
05

4. BRAND is not a LOGO
BRAND IS A COLLECTION OF PERCEPTIONS
IN THE MIND OF A CONSUMER
4

5. BRANDS ARE BORN OF EXPERIENCE
AND REFLECT REPUTATION
5

6. WHAT IS A BRAND?
6

7. 7
PERSONAL BRANDS
ALLOW INDIVIDUALS TO DIFFERENTIATE
THEMSELVES BY CONSISTENTLY
ARTICULATING & LEVERAGING THEIR
UNIQUE VALUE PREPOSITION.

8. “Brands are built on
what people are saying about you,
not what you’re saying about yourself.”
- GUY KAWASAKI -
8

9. 9
If you are not branding your self,
you can be assured that
others are doing it for you.

10. 10
WHAT IS JEHARI WINDOW ?
The Johari Window Model was created in 1955 by Joseph Luften and
Harry Ingham. The name is derived from the first names of the
creators.
The Johari Window model is a simple and useful tool for illustrating
and improving self-awareness, and mutual understanding between
individuals within a group. This model can also be used to assess and
improve a group's relationship with other groups.

11. 11
JEHARI WINDOW
KNOWNUNKNOWN KNOWN UNKNOWN
OTHERS SELF

12. 12
Open Arena
• Represents open self &
information that is known to
self & others
KNOWNUNKNOWN KNOWN UNKNOWN
SELF
JEHARI WINDOW
OTHERS

13. 13
Open Arena
• Represents open self &
information that is known to
self & others
Facade
• Represents information that
known to self but not known
to others
KNOWNUNKNOWN KNOWN UNKNOWN
SELF
JEHARI WINDOW
OTHERS

14. 14
Open Arena
• Represents open self &
information that is known to
self & others
Blind spot
• Represents information not
known to others
Facade
• Represents information that
known to self but not known
to others
KNOWNUNKNOWN KNOWN UNKNOWN
SELF
JEHARI WINDOW
OTHERS

15. 15
Open Arena
• Represents open self &
information that is known to
self & others
Blind spot
• Represents information not
known to others
Facade
• Represents information that
known to self but not known
to others
Undiscovered
• Represents information not
known to self as well as
others
KNOWNUNKNOWN KNOWN UNKNOWN
SELF
JEHARI WINDOW
OTHERS

16. 16
KNOWNUNKNOWN KNOWN UNKNOWN
SELF
Open Arena Blind spot
Facade Undiscovered
Self-disclosure/exposure
Feedback
solicitation
Others’
observation
Self-
discovery
Shared
discovery
asktell
JEHARI WINDOW FOR INDIVIDUAL EFFECTIVENESS
OTHERS

17. EXERCISE : PERSONAL BRANDING
What brand are you ?
•Choose a product/person that you think reflects you
What brand do you want to be?
•Choose a product/person you want to be
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18. https:z//www.linkedin.com/in/vinoli-soysa-b9293517/
T H A N K Y O U