Viktor Frankl presented a model at a speech defining fulfillment and success as separate dimensions. He drew a horizontal line representing failure and success, and a vertical line crossing it for depression and fulfillment. The ideal is quadrant I, where one finds both fulfillment and success, while quadrant IV should be avoided. However, many people find themselves in quadrant II, achieving success but feeling depressed. Frankl concluded that in the future, companies will only survive by offering customers more than just products, and employees opportunities for fulfillment beyond just jobs. True fulfillment comes from within, not from chasing external measures of success.

1. You are more than you think you are
"Motivation is an external, temporary high that pushes you forward.
Inspiration is an internal, sustainable glow which *pulls* you forward.
(Thomas Leonard)
In the 1970s I attended a speech by Dr.Viktor Frankl, the psychiatrist and author of Man’s Search for Meaning who spent three
years in Nazi concentration camps, when he addressed a meeting of young entrepreneurs in Vienna. He addressed the group with
simply a blackboard and chalk.
Frankl drew a line on the blackboard that he labelled “failure” on one end and “success” on the other. He said that much of our lives
we spent working hard to be successful.
Failure Success
0% 100%
Success is primarily defined by external measures – how much money you make, your rank in the company, and the respect
accorded you by your peers. Being successful seemingly always involves being measured against others.
Frankl believed that there is a wholly separate dimension commonly left out of our thinking and planning, but one that is critical to
the health and happiness of human beings. He drew a vertical line across the horizontal line and called it the depression-fulfilment
line.

2. Fulfilment
III I
Failure Success
0% 100%
IV II
Depression
Fulfilment is the deeply felt sense that your life is full, whole, complete – that you have expanded to “fill up” your potential.
Fulfilment, unlike success, is largely defined by internal measures, by how we feel about what we are doing or have done.
Obviously the aim is to find yourself in quadrant I – fulfilment and success. Also obviously we all want to avoid quadrant IV. As an
example for quadrant III – outer failure, inner fulfilment – Frankl mentioned the monks in the Himalayan Mountains. Not our

3. culture, not to copy – as he stressed. But the sad thing, he added, is that in our culture many people are in quadrant II – outer
success, but depression; and, in order to compensate for the depression, try even harder to be more “successful”; instead of working
on their fulfilment.
And his conclusion – remember, this was in front of entrepreneurs, some 35 years ago: in the next century (voilà) only those
companies will survive, which
- offer something more to their clients than just a product; because the products, qualities, prices will become more and more
similar; so why should someone buy from us and not from the competition?
- offer their employees more than just a “job”, but also a place to find part of their fulfilment
You cannot find fulfilment by chasing success, by working harder, by running faster. You find it by stopping and thinking
differently. By asking yourself what it is you really want. What is your life really about? If you want to thrive, you have to pursue
both success and fulfilment. They are separate dimensions; each requires time and energy. Achieving one does not necessarily mean
you will achieve the other.
We largely know what is required of us to be successful – hard work, perseverance, talent, and a little luck. We are less sure – as
individuals and as a culture – of what is asked of us to be fulfilled. What must we do? How must we develop to have these feelings?
Because after all only people who feel good about themselves will produce extraordinary results.
In this inspirational keynote participants will receive thought provoking practical ideas - in the most entertaining way you
probably have experienced in a business environment for a long time.
Dieter Langenecker Management Mentoring
Flüelastr.47, Pf. 578, CH-8047 Zürich, Switzerland
Tel/Fax: +41 (0)44 3553737
email: we4u@langenecker.com
Web: www.langenecker.com