This document is a proposal for a brochure about visiting York, England. The target audience is people aged 14-30 from English-speaking countries who want to visit York. The brochure will provide information to show young people that York has both historic and modern attractions. It will highlight the modern aspects hidden within the historic buildings and streets to make York seem more appealing to younger generations. The brochure will be evaluated based on its design, fonts, images, layout, and how well it informs readers about places to visit in York and encourages them to appreciate the city.

1. Proposal
Workingtitle- visitYork
Max Jones- 2041003
Area of activity- brochure/booklet
Audience- my targetaudience will be peopleaged14-30 because the stylingof the pageswill be
somewhatmodern andmaynot appeal toan oldergeneration.The nationalitywillmostlikelybe English
speakingcountriesthatwouldwanttovisitYork,includingEngland.Otherthanthismytargetaudience
inmindis quite wide,ayoungfamilyoranoldpensionercould pickmyproductup andfindit appealsto
them.My product wouldbe able tobuyin newsagentsandat museumsandotherinfluential locations
where touristsgatherandmaybe wouldwanttotravel to otherplaces.
Rationale- The purpose mybrochure will serve will be asan informationsource forpeople andtourists
whoare unsure where tovisit.Ibelieveanew brochure forYork isrequiredasthere are not that many
aroundin the modernstyle Iwouldwantto domine in.I wantto show youngpeople thatYork isn'tjust
an oldmedieval town,andthatitisfull of modernthingsforyoungpeople todo.
Project concept- My projectconceptisto create a brochure forthe historicplacesinYorkthat may seem
unappealingtothe youngergenerationbecauseitmayseemboringtothem.Iwant to getrid of the
facade that it isboringand showhowthe modernaspectisshroudedinhistoricbuildingsandstreets.
My brochure will hopefullyencourage the audience Iamaimingtomake it for to come to York, or
people whoalreadylivethere,toexperienceandinformthemonthe interestingbackstoryof where
theylive/wanttovisit.The brochure will onlybe aninsightontowhatcouldpossiblybe made to
influencethese youngpeoplethatthe cityisnot justfor oldpeople andpeople whowanttosettle
down,as itis normallyviewedas.
Evaluation- Iplanto evaluate myworkas an informationgraphicthatinformsthe readeronplacesto
visitinYork andgive keyfacts that mayencourage themtovisitand hopefullyappreciate. Iwill critically
evaluate theyaspectsof mywork,frommy use of font,overall design,colourusage,image usage and
placement,textplacement,layout,logousage.
Plannedproductiondate- 01.11.19