YMCA-College Station Partnership

1. CITY OF
COLLEGE STATION
PARTNERSHIP
POSSIBILITIES
JUNE 27, 2019
YMCA OF GREATER WILLIAMSON COUNTY

2. Why partner with the YMCA
for the operation of a municipal
recreation center?
The YMCA “Partnership”
value proposition.

3. ON A REGULAR BASIS,
I GET ONE OF THE FOLLOWING
PHONE CALLS…
“I was recently visiting one of the communities that
your YMCA serves and saw your AMAZING facility!
How can I get one of those where I live?”
OR…
As a City Administrator I will oversee the future
recreation facility owned by our municipality…
would your YMCA be interested in potentially
operating
it for us?

4. PARTNERSHIPS MAKE IT POSSIBLE
Today, over 60% of the YMCAs built in the
Country are accomplished through a
partnership with a municipality, hospital,
school district, developer… often times
multiple entities collaborate.

5. FOR A BETTER US
In those communities where leadership is
committed to “doing more good together
for less”… you will find municipalities,
YMCAs and school districts partner to
maximize community impact… while
ensuring the best stewardship of the
taxpayer and donated resources.

6. LEADING THE WAY
The YMCA of Greater Williamson County, as
well as a few other Associations are
considered the benchmark for partnership
models. Let’s take a look at a few…

7. CHASCO FAMILY YMCA
Round Rock, TX

8. TWIN LAKES FAMILY YMCA
Cedar Park, TX

9. TWIN LAKES PARK
Cedar Park, TX

10. HUTTO FAMILY YMCA
Hutto, TX

11. YMCA OF THE HIGHLAND LAKES
Burnet, TX

12. Some of the facilities
that our YMCA is currently
benchmarking.

18. SO, WHAT MAKES A MUNICIPALITY
CONSIDER A PARTNERSHIP?
TYPICALLY, IT IS A COUPLE OF THINGS…
• Sticker shock… the cost of building and
operating it on their own
• The desire to shift ongoing operating cost &
liability to a third party
• The desire to have a YMCA in their community

19. COMMON QUESTIONS
Isn’t the YMCA a membership
organization? Can anyone utilize a
municipal facility that is operated
by the YMCA?
Yes, the term “member” is synonymous
with “annual user” which is the
terminology typically utilized in a
municipal recreation center. Community
members can choose to pay an annual
or a day pass fee.

20. COMMON QUESTIONS (continued)
Does the YMCAs Christian heritage
restrict admission to the facility?
The YMCA is a 501(c)3 social service
charity which focuses on healthy living,
youth development and social
responsibility and does NOT discriminate
against gender, race or religion.

21. Will taxpayers tolerate “YMCA
utilization pricing” if they underwrite
facility construction through property
taxes?
Studies have found that while taxpayers
may expect below market pricing from a
municipality… there is little or no
resistance paying appropriate rates to a
non-profit organization for quality
services.
COMMON QUESTIONS (continued)

22. Can a partnership with the YMCA save our
taxpayers money?
• YES. Without a partnership, taxpayers pay 100% to
construct, operate & maintain municipal recreational
facilities.
• YES. The average municipal recreation center only
recovers 50% of the annual operating costs.
• YES. Long term maintenance & un-recovered operating
costs burden the general fund.
• YES. A YMCA partnership helps defray or diminish the
strain on the municipalities general fund.
COMMON QUESTIONS (continued)

23. Facility Capital
construction
$20M
Operating Subsidy
($1.5M annually)
50% avg. recapture rate over
20 year term
$30M
Capital Equipment
(and ongoing equipment
investment)
$50k annually x 20 years
$2M
Capital
Maintenance
($100K annually)
x 20 years
$2M
$54,000,000
IF A CITY IS PLANNING ON CONSTRUCTING AND OPERATING A
RECREATION CENTER THERE ARE SOME INDUSTRY STANDARD
ASSUMPTIONS THAT APPLY.

24. The City of College Station along with the YMCA conducted
market research that attempted to answer these:
KEY QUESTIONS
• Would you join?
• Would you transfer?
• What would the
facility need to have
in it?
• What would you pay?
• Which site do you
prefer?

25. THE TYPICAL YMCA OPERATES WITH A
70/30 REVENUE MIX.
70%
30%
Membership Childcare & Other
Member related
services
All other programs not
related to membership

26. Category Explanation Amount
New
Membership
Revenue
3,844 units
(blended rate $581 annually)
$2,254,895
Program
Revenue
(at maturity)
30% of Total Revenue
(at maturity)
(YMCA of GWC standard)
$676,468
Total Projected Revenue
at Maturity
$2,931,363
Projected Income
PROJECTED COLLEGE STATION YMCA OPERATING
PROFORMA (based on YMCA of GWC Standards)

27. Category At Maturity
Salaries 32%
Benefits 7%
Other Expenses 40%
Association Support 11.2%
Association Reserves 3.7%
Contingency 2%
Total Expense Ratio 97%
Available for Partnership
Contribution
3% $87,940 Annually
YMCA-GWC Expense Ratios
PROJECTED COLLEGE STATION YMCA OPERATING
PROFORMA (based on YMCA of GWC Standards)

28. Facility Capital
construction
$20M
Operating Subsidy
($1.5M annually)
$30M
Capital Equipment
(and ongoing equipment investment)
Combination of $1.6M YMCA
fundraising & use of $87K operation
surplus
$2M
Capital
Maintenance
$740K use of
$87K operations
surplus
$2M
$21,660,000
POTENTIAL COLLEGE STATION YMCA
PARTNERSHIP EFFICIENCY PROJECTIONS
COMPARED TO $54,000,000 (MORE THAN A 2 TO 1 COMMUNITY PARTNER MATCH!)
$400K $1.26M

29. Municipality
constructs
the center
(with design
input from
YMCA)
YMCA operates the facility
with 4 key goals in mind:
1. Serve as many area residents
as possible at prices validated
by research and agreed upon
with the municipality.
2. Ensure a quality recreational
experience for participants.
3. Work with the municipality to
maintain the facility at the
highest & most efficient level
of maintenance/up-keep.
4. Provide financial assistance to
those families in need who
wish to participate.
Let’s take a
closer look at
the actual
value of our
typical
partnerships
to date

30. 100% of the cost of
repair & replacement
of movable
equipment
First $1000 for costs
associated with repair
& replacement of a
capitol (fixed)
equipment
100% of all costs associated with
preventative maintenance.
Contracts on “fixed & movable”
equipment (HVAC, Pool Equipment,
fitness equipment)
100% of cost
associated with
repair/replacement of
all paint, flooring and
counter tops.
100% of all
janitorial costs.
100% of cost
associated with lawn
care and landscaping.

31. TYPICAL YMCA BRANCH ORG. CHART
100-150 NEW Employees

32. HOW
DO WE
ACCOMPLISH
OUR
SOCIAL
RESPONSIBILITY
MISSION?

33. ANNUAL CAMPAIGN
Through our Annual Campaign, we raise funds for
financial assistance scholarships, which is central to our
Y mission. By raising funds, we make sure that everyone
can participate in life-enriching programs through the Y –
regardless of their ability to pay.
Every dollar contributed to our Annual Campaign makes a
meaningful difference in the lives of families we serve and
helps us give kids the power of values, so that they can
grow to become productive adults.
100% of every dollar raised goes directly to children and
families in need based on income, family size, and
economic circumstance.

34. $
Youth Development
Healthy Living
The Jones Family
How we serve the
community through our
Annual Campaign.
SOCIAL RESPONSIBILITY
This family can afford to
enjoy Y programs.

35. $
Youth Development
Healthy Living
The Smith Family
We believe YMCA programs
and membership are good,
and we want ALL of our
neighbors to be involved.
WHY WE RAISE MONEY
This family cannot afford
Our Y programs.

36. $
Youth Development
Healthy Living
The Smith Family
SOCIAL RESPONSIBILITY
Financial Assistance is the basic
social responsibility of every
YMCA.
The Y will provide services in a caring and
sustainable manner, striving to leave no
community member behind.
This family receives a scholarship in
order to enjoy the Y programs.

37. Youth Development
Healthy Living
The Jones Family
The Smith Family
$
WE ARE COMMITTED
TO SERVING EVERYONE.

38. FINANCIAL ASSISTANCE QUALIFICATIONS
1. Assistance will be
granted based upon
documented financial
need (most recent
signed Federal
Income Tax 1040
form) and the
completion of a
financial assistance
application
2. Financial
assistance will be
granted for a defined
period of time of a
program or
membership.
Financial assistance
must be applied for
on a year-to-year
decision-making
basis.
3. The qualification scale
based on household
gross annual income:
$0-$35K 50%
$35,001-$45K 25%
$45,001-$55K 15%

39. OUR FOCUS AREAS
HEALTHY
LIVING
Improving the
nation's health
and well-being
YOUTH
DEVELOPMENT
Nurturing the
potential of every
child and teen
SOCIAL
RESPONSIBILITY
Giving back and
providing support
to our neighbors
Primarily
Staff Driven
Primarily
Volunteer
Driven
What We
Strive To Do
Why We Do
What We Do

40. QUESTIONS?
YMCA OF GREATER WILLIAMSON COUNTY

56. THANK YOU
YMCA OF GREATER WILLIAMSON COUNTY