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BURST THE CORRUPTION BUBBLES

           Lucie Koulová
         Jana Mészarosová
THE OBJECTIVE


                  Persuade 500
                individual donors
  Budget           to give TI a
  100.000       minimum of 1000
   CZK              CZK each
INSIGHT


                       Corruption
Individuals think      is abstract
    they are
   powerless

                       Let’s
        Show them   visualize it!
           their
          power!
BURST THE CORRUPTION BUBBLES TOGETHER!
STRATEGY                                                   DONATION
                                                                PLATFORM


                                                         Korupcni
 Corruption                                              bubliny.cz
 bubbles in           Visualization of
                     specific corruption
  Prague
                      affairs in public
                            space                                 TI microsite +
  BUZZ                                                             application

             BUY A NEEDLE & BURST THE           CALL THE TARGET GROUP TO VISIT THE
             BUBBLE = SMALL DONATIONS                  WEBSITE AND DONATE


             Facebook                                Bubble
               event                                  foil in
                                                     Respekt

Facebook event inviting to burst           Bubble foil together with information
   the bubbles together, YT                    about donation and TI Club
CORRUPTION BUBBLE
People feel powerless    Show them their power!
Corruption is abstract   Let’s visualize it!
                                                              SUMMARY

BURST THE CORRUPTION BUBBLES!


     Big semi-
                                                                Facebook
    transparent               Microsite         Bubble foil
                                                                  event
     corruption               Korupcni          inserts in
                                                                ‘Burst the
     bubbles at               bubliny.cz         Respekt
                                                                 bubbles’
    public space

                            DONATION                              SMALL
       BUZZ                 PLATFORM           CALL TO ACTION   DONATIONS




 500 INDIVIDUAL DONORS – MIN 1000 CZK EACH

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Yl2013media 16 mindshare tym 2

  • 1. BURST THE CORRUPTION BUBBLES Lucie Koulová Jana Mészarosová
  • 2. THE OBJECTIVE Persuade 500 individual donors Budget to give TI a 100.000 minimum of 1000 CZK CZK each
  • 3. INSIGHT Corruption Individuals think is abstract they are powerless Let’s Show them visualize it! their power!
  • 4. BURST THE CORRUPTION BUBBLES TOGETHER!
  • 5. STRATEGY DONATION PLATFORM Korupcni Corruption bubliny.cz bubbles in Visualization of specific corruption Prague affairs in public space TI microsite + BUZZ application BUY A NEEDLE & BURST THE CALL THE TARGET GROUP TO VISIT THE BUBBLE = SMALL DONATIONS WEBSITE AND DONATE Facebook Bubble event foil in Respekt Facebook event inviting to burst Bubble foil together with information the bubbles together, YT about donation and TI Club
  • 7. People feel powerless Show them their power! Corruption is abstract Let’s visualize it! SUMMARY BURST THE CORRUPTION BUBBLES! Big semi- Facebook transparent Microsite Bubble foil event corruption Korupcni inserts in ‘Burst the bubbles at bubliny.cz Respekt bubbles’ public space DONATION SMALL BUZZ PLATFORM CALL TO ACTION DONATIONS 500 INDIVIDUAL DONORS – MIN 1000 CZK EACH