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PRINT | Brief
Background
8 out of 10 people want to spend their last days at home in their own bed, in a house where their pets and animals
are, in the company of their loved ones. But statistics show that only 2 out of 10 are lucky enough to die at home.
For many, death is a tabu; we fear dying people and don't know how to help them. We want to help people
overcome their worries and fear of dying and learn ways to accept death as the final stage of life.
Stereotypes associated with hospice care:
• Hospice is only for old people.
• A hospice is a place where people go to die.
• There is nothing we can do for the dying.
• Hospices are religious or church-based, and only believers are accepted.
• At home, it is not possible to provide a dying person with the same quality professional care as in a hospital;
something is easily neglected.
• The dying person does not speak, cannot be contacted and has nothing to say.
• The dying person does not eat and almost does not drink; if he stays home, he will probably die of thirst.
• In the last days of life, a person does not perceive anything, so it does not matter who cares for him.
Hospice brings a solution for ill people and their relatives too. They can spend their remaining time feeling as
comfortable as possible and find time, calmness, and answers to many dying-related questions. Our hospice team
– doctors, nurses, caregivers, social workers, chaplains, and psychologists- is available 24/7 to help with anything
the client wishes.
Unfortunately, often people are coming to us too late. They postpone contacting the hospice as if they could
negotiate death. As a result, sometimes hospice professionals have only two or three days to work with clients and
their families.
When short of time, the client is often deprived of the opportunity to truly experience the end of life, to talk with
their loved ones, and discuss important issues that haven't been said yet.
Zdislava Hospice care
St. Zdislava Hospice has been operating in the Liberec region since 2009. We support almost 1,700 people with
life-limiting illnesses and their families each year.
We place a high value on the dignity, respect and wishes of the person who is terminally ill. Taking an integrated
approach to hospice care, the expert team provides service that considers patients' medical, emotional, practical,
psychological and spiritual needs. We also tend to the needs of the person's family and carers. Our
multidisciplinary care team includes doctors, nurses, carers, psychologists, social workers, chaplains, and
volunteers also extends to those close to the patient and into the bereavement period after the patient has died.
Our Care
We provide care solutions at home and as an in-patient at the hospice. Hospice care is a style of care rather than
something that takes place in a specific building. Our hospice aims to make our clients feel more at home than in
hospitals. We can provide individual care to the person approaching and end life in a gentle and calmer
atmosphere than in a hospital.
Most medical and nursing care includes managing pain and illness symptoms. Treatment does not aim to cure the
patient or prolong his life at any cost but to effectively ease the pain and other physical symptoms.
Medicines are prescribed based on a dialogue between a client and a doctor available 24 hours a day and 7 days a
week. The doctor can relieve pain, and nurses and carers will hold the patient's hand and help whenever strength is
insufficient. Based on experience, our team can help dispel the fears and doubts associated with dying.
We can take care of whatever is needed or whatever a person can imagine. Usually, it's about minor, ordinary
things, but sometimes big ones like meeting a favourite singer.
Challenge
Though end-of-life care greatly benefits terminally ill patients and families, hospice services continue to be
underutilised. We estimate that 2/3 of the population has no prior experience with palliative care. Therefore, we
recognise a great need for education and communication to connect people (clients and patients) with the end-of-
life resources available.
Target audience
The general campaign target is the people of the Liberec region. Globus Shop Centre Liberec shoppers, as the
exact placement of the campaign, will be in Globus and their leaflets.
Primary target audience:
 People with a mother or father who is slightly older or suffering from a long-term illness. And now have to
start thinking about the well-being of their parent(s) in the near future.
 Age ranges from 40-70 years old.
 The audience skewing is slightly more female (70/30).
Secondary target audience:
 People with older grandparents that are suffering from age or long-term illness.
 These grandkids often see their parents suffering or have difficulty dealing with their parents'
arrangements, so they try to support it in any way.
 These people are often more rational about arrangements and more progressive about treatment options.
 The audience skewing is slightly more female (70/30).
Campaign Objective
We want the campaign to drive awareness for hospice care. By helping to break down the fears and stereotypes
associated with death, and hospice care, as this often hinders people from exploring this option. And by helping
people understand that death is a natural part of life - sometimes sad, sometimes beautiful - we can show that we
all deserve to spend the most demanding period of life with people who care for and comfort us.
Tone of voice
Friendly, gentle humour, caring.
Budget
Given that we currently do not have this in our plan, a rough estimation that could be allocated for the campaign,
including this specific piece, the amount could total up to 50.000 CZK
Mandatories
Horizontal print ad in English.
St. Zdislava Hospice logo + web address for more information
Additional information:
Our services and numbers for 2022:
inpatient care - 180 people, the youngest 37 years old and the oldest one 100 years old,
hospice at home - 144 clients and 37 726 km on the route,
respite care both at home and inpatient hospice – 117 people and 64 273 km on the route,
rental of healthcare and compensation aids - 221 clients and 292 units,
bereavement and social work support – 991 clients and 3480 consultations,
volunteer centre – 74 volunteers and 240 hours of accompaniment at the patient's bedside, 1545 hours at the
reception, 594 hours in the cafe, and 416 hours of garden work
• library with hospice literature,
• fulfilment of the last wishes of clients,
• cultural and social events and workshops for clients,
• Book of Life – a regular ceremony for bereaved,
• meetings of the bereaved,
• donors club,
• meetings of volunteers, etc.
Useful links
www.hospiczdislavy.cz
https://www.facebook.com/hospiczdislavy
https://www.instagram.com/hospiczdislavy
https://www.linkedin.com/company/76163575
https://www.linkedin.com/company/mobilnihospicondrasek/posts/?feedView=all (hospice prejudice)
https://www.umirani.cz/

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Young Lions 2023 - PRINT - Brief

  • 1. PRINT | Brief Background 8 out of 10 people want to spend their last days at home in their own bed, in a house where their pets and animals are, in the company of their loved ones. But statistics show that only 2 out of 10 are lucky enough to die at home. For many, death is a tabu; we fear dying people and don't know how to help them. We want to help people overcome their worries and fear of dying and learn ways to accept death as the final stage of life. Stereotypes associated with hospice care: • Hospice is only for old people. • A hospice is a place where people go to die. • There is nothing we can do for the dying. • Hospices are religious or church-based, and only believers are accepted. • At home, it is not possible to provide a dying person with the same quality professional care as in a hospital; something is easily neglected. • The dying person does not speak, cannot be contacted and has nothing to say. • The dying person does not eat and almost does not drink; if he stays home, he will probably die of thirst. • In the last days of life, a person does not perceive anything, so it does not matter who cares for him. Hospice brings a solution for ill people and their relatives too. They can spend their remaining time feeling as comfortable as possible and find time, calmness, and answers to many dying-related questions. Our hospice team – doctors, nurses, caregivers, social workers, chaplains, and psychologists- is available 24/7 to help with anything the client wishes. Unfortunately, often people are coming to us too late. They postpone contacting the hospice as if they could negotiate death. As a result, sometimes hospice professionals have only two or three days to work with clients and their families. When short of time, the client is often deprived of the opportunity to truly experience the end of life, to talk with their loved ones, and discuss important issues that haven't been said yet. Zdislava Hospice care St. Zdislava Hospice has been operating in the Liberec region since 2009. We support almost 1,700 people with life-limiting illnesses and their families each year. We place a high value on the dignity, respect and wishes of the person who is terminally ill. Taking an integrated approach to hospice care, the expert team provides service that considers patients' medical, emotional, practical, psychological and spiritual needs. We also tend to the needs of the person's family and carers. Our multidisciplinary care team includes doctors, nurses, carers, psychologists, social workers, chaplains, and volunteers also extends to those close to the patient and into the bereavement period after the patient has died. Our Care
  • 2. We provide care solutions at home and as an in-patient at the hospice. Hospice care is a style of care rather than something that takes place in a specific building. Our hospice aims to make our clients feel more at home than in hospitals. We can provide individual care to the person approaching and end life in a gentle and calmer atmosphere than in a hospital. Most medical and nursing care includes managing pain and illness symptoms. Treatment does not aim to cure the patient or prolong his life at any cost but to effectively ease the pain and other physical symptoms. Medicines are prescribed based on a dialogue between a client and a doctor available 24 hours a day and 7 days a week. The doctor can relieve pain, and nurses and carers will hold the patient's hand and help whenever strength is insufficient. Based on experience, our team can help dispel the fears and doubts associated with dying. We can take care of whatever is needed or whatever a person can imagine. Usually, it's about minor, ordinary things, but sometimes big ones like meeting a favourite singer. Challenge Though end-of-life care greatly benefits terminally ill patients and families, hospice services continue to be underutilised. We estimate that 2/3 of the population has no prior experience with palliative care. Therefore, we recognise a great need for education and communication to connect people (clients and patients) with the end-of- life resources available. Target audience The general campaign target is the people of the Liberec region. Globus Shop Centre Liberec shoppers, as the exact placement of the campaign, will be in Globus and their leaflets. Primary target audience:  People with a mother or father who is slightly older or suffering from a long-term illness. And now have to start thinking about the well-being of their parent(s) in the near future.  Age ranges from 40-70 years old.  The audience skewing is slightly more female (70/30). Secondary target audience:  People with older grandparents that are suffering from age or long-term illness.  These grandkids often see their parents suffering or have difficulty dealing with their parents' arrangements, so they try to support it in any way.  These people are often more rational about arrangements and more progressive about treatment options.  The audience skewing is slightly more female (70/30). Campaign Objective We want the campaign to drive awareness for hospice care. By helping to break down the fears and stereotypes associated with death, and hospice care, as this often hinders people from exploring this option. And by helping people understand that death is a natural part of life - sometimes sad, sometimes beautiful - we can show that we all deserve to spend the most demanding period of life with people who care for and comfort us. Tone of voice Friendly, gentle humour, caring. Budget Given that we currently do not have this in our plan, a rough estimation that could be allocated for the campaign, including this specific piece, the amount could total up to 50.000 CZK
  • 3. Mandatories Horizontal print ad in English. St. Zdislava Hospice logo + web address for more information Additional information: Our services and numbers for 2022: inpatient care - 180 people, the youngest 37 years old and the oldest one 100 years old, hospice at home - 144 clients and 37 726 km on the route, respite care both at home and inpatient hospice – 117 people and 64 273 km on the route, rental of healthcare and compensation aids - 221 clients and 292 units, bereavement and social work support – 991 clients and 3480 consultations, volunteer centre – 74 volunteers and 240 hours of accompaniment at the patient's bedside, 1545 hours at the reception, 594 hours in the cafe, and 416 hours of garden work • library with hospice literature, • fulfilment of the last wishes of clients, • cultural and social events and workshops for clients, • Book of Life – a regular ceremony for bereaved, • meetings of the bereaved, • donors club, • meetings of volunteers, etc. Useful links www.hospiczdislavy.cz https://www.facebook.com/hospiczdislavy https://www.instagram.com/hospiczdislavy https://www.linkedin.com/company/76163575 https://www.linkedin.com/company/mobilnihospicondrasek/posts/?feedView=all (hospice prejudice) https://www.umirani.cz/