The document discusses convincing Czech people to donate to Transparency International rather than other charities. It notes that people are more motivated to donate when they feel they will get a "good, warm feeling", but they don't think their donations can impact corruption. The proposal is to package TI's successes and reasons to donate inside a wine box, a symbol of corruption, to generate curiosity and humor. Distributing these widely using PR and members will show donors how their donation benefits society and the less fortunate.