Urban development project by Yerevan Productions. Called to develop social entrepreneurship in Armenia and change the environment of Yerevan.

2. Magazine
Charity projects
Mission: Unite the Armenian World through Media; ‘pack’ the country for the outer
world.
Focus on
Yerevan, ArmeniaFocus on
Diaspora
History of “Yerevan” Project - 2005-2013
“Yerevan” Project

3. • A discernable and powerful media brand with good reputation was created.
• Practical steps, such as cultural and urban charity projects, were of random nature.
• “Yerevan” project was rather a media project, the product of which was a professionally done
magazine having received acknowledgement and high appreciation.
• The magazine was largely popular outside of Armenia, however, it failed to offer a large-scale,
constructive project with a unifying and inspiring idea.
Today, “Yerevan” Project has reached to a point when there
is a need for restart and fresh ideas.
88issues of the Magazine in Russian
30issues of the Magazine in English
Outcomes of “Yerevan” Project
Over 20benevolent projects

4. Mission: Unite the Armenian World around a new and inspiring Project on a New
Yerevan living in the modern world with its standards and setting out its own
standards.
Focus on Yerevan as
the foundation of the
Armenian World
The City of Yerevan: the Main Platform for the New Project
A New
Project

5. Yerevan at the beginning
of XX century.
Three years
after the
Armenian
Genocide of
1915, the
State of
Armenia
reappeared
on the world
map.
It had a
capital –
Yerevan.
However, it
was not a city
in the full
sense of the
word.
History of “Yerevan 1.0” Project

6. Yerevan 1.0: the Grand Start-up of the Time
Project Team of 1920s
Miasnikyan Tamanyan Spendiarov
Saryan Melikyan Isaakyan
Project
General Project of Yerevan
• Armenia needed a new capital, in all meanings of the word.
• It was to be created almost from a scratch.
• In poverty, hunger, without any financial means and resources, without any industry.
• There was a strong will. There was a team of like-minded people, a community of friends.

7. The Outcome: Yerevan 1.0 Version -
One of the Most Classy Cities of the Time.
The new city in bright national colors and without
looking back at the past.

8. The Outcome: Yerevan 1.0 Version -
One of the Most Classy Cities of the Time.

9. Armenians from all over the world came to
establish their homes in Yerevan. It was made
into an Armenian New York.
In the fuse of urban traditions a new Yerevan
city culture was being gradually shaped
bearing the impact of both the national roots,
as well as the best experience of the world
cities.
All achievements of Yerevan were somehow
linked to Diaspora Armenians.
Yerevan 1.0 was a Diaspora Project

10. Yerevan has fundamentally competitive advantages.
It is the Mount of Ararat, natural scenery of premium class.
It is the all-year-round sun.
It is tasty water.
It is high quality fruits and vegetables, natural products.
It is interesting, creative people.
It is a safe city.
However, this does not help attract tourists to Yerevan.
Yerevan Today

11. There are few places in Yerevan to visit, to
rest, to stroll, no surprises and secrets, no
history. There are few art galleries, no bright
and vibrant festivals and fairs here. Yerevan
looks like a chaotic market, dirty, muddled,
gaudy, and in some places, vulgar. Yerevan
has no style. And it has acquired problems
with taste.
Yerevan Today

12. Yerevan Today

13. Yerevan needs fresh ideas and inspiration, a new fill, new rules of the game, new quality
criteria, and new cultural landmarks. The operational system of the World has changed.
Yerevan Version 1.0 is outdated and needs upgrading.
Today, the City is in need of fresh ideas. It needs to be turned into
Yerevan 2.0.
A City of New Quality : Yerevan 2.0
Yerevan
City 2.0

14. “Yerevan 2.0” Project
“Yerevan 2.0” Project
It Does Make a Difference!
Տարբերություն կա՛

15. In Armenia and Diaspora, there are many people
and organizations willing to bring qualitative change
to Yerevan. They have got numerous ideas. Many of
those in the possession of resources, too, would like
to be helping their City.
“Yerevan 2.0” Project is an opportunity to make
ideas meet and resources invested. This is a platform
for discussion, generating ideas, decision making,
and implementation of projects aimed at improving
the quality of the City.
“Yerevan 2.0” is a set of realistic projects rather than
wishes, and actions, rather than words.
“Yerevan 2.0” should turn into a powerful axis, a
creative vector for the Armenian World, and contrast
creativity against war and genocide, and
demonstrate a constructive approach towards hatred
and nihilism.
“Yerevan 2.0” Project