This is our vision and action plan for 2015/16

1. The European Voices
Association
Action Plan 2015/16

2. The value we create.
YOUR
VALUE
IS OUR
PURPOSE
2.
Information
1.
Education
3.
Networking

3. 1. Educational Value
LEOsings #1, Barcelona

4. Vocal Music Education
• Singing together is a unique musical and a deeply
social activity
• The experience gets even better if you decide to
learn and grow musically, individually and socially
• That‘s why teaching, coaching and learning is at
the heart of our organisation

5. 2. Informational Value
LEOsings #1, Barcelona

6. Great stuff out there!
• „Make people aware of each other!“ (Peder
Karlsson, EVA core teammember)
• Mutual exchange of ideas and creative
concepts inspire musical innovation
• That‘s why we want people to cross
geographical, cultural and stylistic borders

7. 3. Your Network‘s Value
Joakim Skog (SWE)
Klaus Lochhas (GER) Hans Cassa (NED)
Line Groth Riis (DEN)
The Real Group Festival, Stockholm 2012

8. A Pan-European Network
• Different languages, cultures and countries:
Europe offers a fascinating diversity
• So how do we learn most about different
cultures? – Mostly by getting to know people
• Knowing people you trust is priceless. The Pan-
European EVA network is all about connecting
like-minded people

9. Keep in mind: It‘s all about...
YOUR
VALUE
IS OUR
PURPOSE
2.
Information
1.
Education
3.
Networking

10. 1. Creating artistic value.
EDUCATION
Events
Teachers
Resources

11. Supporting great teachers.
Jim Daus Hjernoe, Royal Conservatory Aalborg

12. Action! Supporting Teachers
• Registering contemporary vocal music
teachers from all European countries
• Help EVA members to find the right teachers
and coaches in their region and beyond
• Present innovative teaching concepts on the
EVA website

13. Contributing to events.
The Real Group Festival, Stockholm 2012

14. Action! Contributing to events
• Registering contemporary vocal music events
in all European countries
• Help EVA members to find events in their
region, their country and all over Europe
• Present innovative festival and educational
concepts on the EVA website

15. Making resources accessible.
EVA board members at the Real Group Festival, Stockholm

16. Action! Making resources accessible
• Creating a directory of contemporary vocal
music sheet music including audio samples
• Curating a collection of free arrangements for
EVA members
• Creating a library of innovative contemporary
vocal music teaching methods (pdf & video)

17. 2. Sharing knowledge.
INFORMATION
Earned &
Owned
Media
EU
Database
Think
Tank

18. The Vocal Music Database

19. Action! Creating a EU database
• Developing a unified format to register
artists, promoters and teachers online
• Helping EVA to be present on all major vocal
music platforms with one registration only
• Helping vocal music fans to easily find their
favourite events in any European region

20. Owned and Earned Media.
EVA pre-founding workshop, 2011

21. Action! Owned and Earned Media
• Using a new kind of publicity, i.e. spreading
remarkable content without „paid media“
• Owned Media: Great original content via EVA
channels: Website, Facebook, Twitter, YouTube
• Earned Media: Viral marketing, word-of-mouth,
independent blog posts

22. Thinking ahead.
LEOsings #2, Aalborg 2014

23. Action! Being a think tank
• Finding the most reknowned and experienced
experts in EU contemporary vocal music
• Defining the most relevant topics and
challenges for the community
• Starting an ongoing debate resulting in
insights that are presented to the public

24. 3. Connecting people.
Networking
Social
Media
Face-to-face
Expert
Networks

25. Riding the social media wave.
After-show meeting at London A Cappella Festival 2012

26. Action! Making resources accessible
• Involve members of the community via
Facebook, Twitter andYouTube
• Make as many people as possible contribute
social media content
• Create truly unique video content and spread
it via a network of national EVA editors

27. Meeting in the real world.
A Cappella Pub & Curry Network Meeting, London 2012

28. Action! Networking at events
• EVA receptions at all major European vocal
music events
• EVA speed dating for a cappella fans at all
major vocal music events
• Meet & Greet with EVA representatives
• Create cult events: Vocal Jog, Single Singers...

29. Bring on the debate!
Future of A Cappella panel, London 2013

30. Action! Expert Talks
• EVA Expert Talk formats: special interest panels
(public or members only)
• EVA Meet the Artists: Interview + Q&A with vocal
groups, singers and conductors ( video)
• EVA Webinars: Arranging, music business, music
production, choir management etc.

31. The things we have to do.
GETTING
THINGS
DONE
Fundraising
Marketing
Admin

32. Marketing a movement.
Vocal Jog, London 2013

33. Action! Marketing EVA
• Always looking at our activities and offers
from the member‘s perspective
• Creating the most attractive and valuable
memberships one could imagine
• Never stop adding benefits to the
membership and let everybody know about it

34. Raising the money out there.
The Real Group Festival, Stockholm 2012

35. Action! Fundraising – think big!
• Defining the EVA dreamline: What do we
want to have, be and do if we had the money?
• Filtering unique projects that would deserve
being funded; create vivid and detailed plans
• Research funding organisations and
individuals and pitch those projects to them

36. Lean and efficient admin.

37. Action! Lean and efficient administration
• Fully implementing CiviCRM as the cloud-based
work platform for EVA
• Set up a volunteer programme, unleashing
the incredible energy of this community
• Standardize all routine processes by writing
manuals and „how-to documents“

38. Don‘t ever forget the mission:
YOUR
VALUE
IS OUR
PURPOSE
2.
Information
1.
Education
3.
Networking

39. #joinEVAnow
LEOsings #1, Barcelona 2014