Yellow Team Brief C Solution
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The document outlines a mobile campaign idea for a new car targeted towards millennials. The campaign, called EXP, focuses on a socially immersive test drive platform that allows millennials to get feedback and opinions from their peers about test driving the car through a connected app. The goal is to change perceptions that millennials do not need cars by emphasizing social validation and freedom through connectivity.
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Amazon Strategies January 2019 | Direct Agents & Carhartt
This document provides information about Direct Agents, an Amazon management agency. It discusses how Direct Agents helps build and transform brands through media, strategy, analytics, and creative services. Direct Agents provides a full suite of Amazon services including new product launches, product and account management, organic ranking optimization, paid media management, promotions, and measurement. The document also provides background on speakers Suzanne Perry from Carhartt and Daniel Owen from Direct Agents.
Amazon Strategies January 2019 | WellPath
The document discusses strategies for building a brand on Amazon. It outlines that WellPath leveraged assets developed for their brand and audience to launch products on Amazon. Three key learnings are discussed: 1) Brand matters on Amazon and consumers will pay a premium for recognized brands; 2) First party data from owned channels is valuable for directing traffic to Amazon listings; 3) Building an engaged community establishes brand authority and mobilizes fans for new product launches. The strategies focus on developing four pillars of consumer trust, acquiring first party data, and building a community through content and social media.
Amazon Strategies January 2019 | Tinuiti
This document discusses Amazon as a full-funnel marketing solution. It covers three main topics:
1) Sponsored ads advertising is becoming more competitive and important. Strategic harvesting of product IDs (ASINs) through sponsored product campaigns can help target new products.
2) Re-engaging high-intent audiences by adopting and investing in Amazon DSP to target customers at different stages of the purchasing funnel. This includes remarketing to those who viewed but didn't buy products.
3) Key takeaways around adoption, investment, and optimization of Amazon advertising. Brands should adopt new ad products like DSP and invest appropriately to optimize performance over time as Amazon continues changing.
Amazon Strategies January 2019 | Belkin
Belkin utilizes data from sources like search terms, conversion rates, and reviews to inform product development and marketing strategies aimed at conquering new categories and defending market share positions. They focus on providing the best products at competitive price points while maintaining a commitment to customer and consumer value. Belkin also protects its brand across marketplaces and evaluates consumer preferred platforms to engage with customers and generate new growth opportunities.
Amazon Strategies January 2019 | Stella Rising
The document discusses research from Stella Rising on consumer beauty shopping behavior, particularly on Amazon. It finds that Amazon is the top starting point for many consumers' digital shopping searches. The majority of beauty discovery now happens online, especially on Amazon, Instagram, and YouTube. Convenience is the top reason consumers choose Amazon, citing fast shipping and the ability to shop anytime. When researching products on Amazon, consumers primarily search by brand or category name. Reviews, descriptions, and images are most important for influencing purchase decisions.
Amazon Strategies January 2019 | Moroccanoil
This document provides tips for luxury brands on Amazon to create a premium customer experience. It recommends that luxury brands own their brand by controlling the product title, price, seller information, and description. It also suggests elevating product pages with high-quality images and video, expanded specifications, and reviews. Brand stores should have a clear brand identity, premium visuals and copy, and highlight best sellers to build the brand image and differentiate the luxury experience on Amazon.
Digiday Brand Summit December 2019 | Recess
A consumer wellness brand creates products using CBD and adaptogens to help people feel balanced, centered, and inspired to be productive despite stress. The brand sees CBD as the new caffeine and markets feelings of calm and recess rather than ingredients, using a creative voice and visual identity to attract creatives and provide a solution for anxiety through experiences and products.
Digiday Brand Summit December 2019 | LipLove
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- 1. Yellow Team Automotive Brief 21 November Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /1
- 2. The Ask Develop a national mobile campaign that raises awareness and drives demand of the first car created for the Millennial generation. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /2
- 3. The Challenge Change the perceptions of a highly valuable audience who believe they do not need a car. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /3
- 4. This is our target. They are hyper connected. They demand customization. They are the Heroes, of their own social stories. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /4
- 5. Driving Insight Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /5
- 6. Insight They don’t do anything without consulting with their friends. They rely on others but crave freedom to live their own life. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /6
- 7. Therefore: We’ve created a new, socially immersive test drive platform, to shatter automotive perceptions of millenials by connecting them to what matters most. Social validation, through the collective critique and participation of their peers. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /7
- 8. The Idea Yellow Team / DIGIDAY Mobile Innovation Camp 2013 EXP /8
- 9. What is EXP EXP is a car. EXP is an App. EXP is your moving, mobile social sphere. A social test drive built from your connection’s shared experiences. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 /9
- 10. The Car Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 10
- 11. How It Works: The App Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 11
- 12. Activation Strategy Announce Yellow Team / DIGIDAY Mobile Innovation Camp 2013 Engage Inspire / 12
- 13. Announce: Ignite at Music Festivals Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 13
- 14. Engage: Reinvent The Test Drive Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 14
- 15. Inspire: Discover your freedom Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 15
- 16. In a culture driven by social currency, EXP is the first car to give millenials safe, uninterrupted connectivity. We’re giving them the fuel to get there. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 16
- 17. The Team Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 17
- 18. Thank you. Yellow Team / DIGIDAY Mobile Innovation Camp 2013 / 18